MBA Marketing in the Digital Era

The MBA in Marketing in the Digital Era offered by The American College of Thessaloniki is a comprehensive graduate program designed to equip students with advanced knowledge and practical skills necessary to excel in the rapidly evolving digital marketing landscape. This innovative curriculum integrates core marketing principles with the latest digital tools, strategies, and trends, preparing graduates to effectively lead marketing initiatives across diverse industries and organizations. Throughout the program, students examine critical topics such as digital advertising, social media marketing, data analytics, consumer behavior in the digital age, content creation, and online brand management. The coursework emphasizes experiential learning through case studies, project-based assignments, and real-world simulations, ensuring students can apply theoretical concepts in practical settings. The program also focuses on strategic thinking, leadership development, and ethical considerations pertinent to digital marketing practices. Students have access to state-of-the-art facilities, industry expert lectures, and networking events that foster connections with professionals and organizations in the digital marketing sector. The faculty comprises experienced academics and industry practitioners committed to providing personalized mentorship and guidance. Graduates of the MBA in Marketing in the Digital Era are well-prepared to pursue leadership roles within digital marketing agencies, corporate marketing departments, startups, and consultancy firms. They will possess the ability to design and implement effective digital marketing campaigns, analyze digital data to inform strategic decisions, and adapt quickly to technological advancements and market changes. This program is ideal for professionals seeking to advance their careers in marketing or transition into digital marketing roles, as well as entrepreneurs aiming to leverage digital channels to grow their businesses. With a strong focus on innovation and practical application, the MBA in Marketing in the Digital Era at The American College of Thessaloniki opens doors to exciting career opportunities in the global digital economy.

Semester One 

Quarter One

MBA-ACC 501 - Managerial Accounting

MBA-COM 515 - Leadership Communication Skills

MBA-MIS 550 - Management Information Systems

MBA-STAT 505 - Applied Statistics for Business Decisions

Quarter Two

MBA-ECON 510 - Managerial Economics

MBA-FIN 540 - Corporate Finance

MBA-MKTG 530 - Marketing Management

MBA-MNGT 520 - Organizational Behavior

Semester Two

Quarter Three

MBA-BUS 570 - International Business

MBA-BUS 580 - Strategic Management

MBA-MNGT 521 - Organizational Leadership and Change

MBA-MNGT 525 - Operations Management

Quarter Four

Concentration elective - Concentration elective

Concentration elective - Concentration elective

MBA-MKTG 539 - Market Research

 

Master program:
Online Application (Application Form);
GMAT (if required): Although GMAT is recommended and strengthens the application, it is not required;
TOEFL 100/IELTS: TOEFL iBT 80, or IELTS 6.5, unless the Bachelor degree has been awarded from an English speaking academic institution or the candidate is a native English speaker;
Two references: Academic or professional;
Application fee 70 Euros (Non-refundable);
Copies of the undergraduate and or graduate degrees acquired;
Official academic transcripts from each undergraduate and or graduate degree previously acquired;
CV.

The financing studies of the MBA Marketing in the Digital Era program at The American College of Thessaloniki encompass a comprehensive overview of the available financial options, tuition fees, and funding opportunities for prospective students. The program's tuition fee is designed to be competitive within the region, aligning with the high-quality education standards offered by the institution. Students are encouraged to explore various payment plans, including installment options that facilitate manageable financial commitments over the duration of the program. Additionally, the college provides guidance on scholarships and financial aid options, which are awarded based on academic performance, professional experience, and financial need. These scholarships aim to support talented individuals who demonstrate potential for significant contributions to the field of digital marketing.

Furthermore, the college maintains partnerships with local and international organizations that may offer funding opportunities or sponsorship options for qualified candidates. It is recommended that prospective students contact the admissions office to receive detailed information about eligibility criteria and application procedures for these financial support mechanisms. In some cases, students might also explore external funding sources, such as government grants, loans, or private scholarships, which can be used in conjunction with the college’s offerings. The institution emphasizes transparency regarding all financial aspects, ensuring students are well-informed about the total cost of attendance, including tuition, learning materials, and additional fees. Overall, the financing studies of this program are structured to make advanced education accessible and affordable for motivated individuals seeking to enhance their expertise in digital marketing within a rapidly evolving business landscape.

The MBA in Marketing in the Digital Era at The American College of Thessaloniki is a comprehensive postgraduate program designed to prepare students for the rapidly evolving landscape of marketing driven by digital technologies. This program offers an in-depth understanding of modern marketing principles combined with practical skills relevant to the digital age, including digital marketing strategies, data analytics, social media management, content marketing, and e-commerce. The curriculum emphasizes strategic thinking, innovative approaches, and leadership skills necessary to succeed in a competitive digital marketplace. Students benefit from a blend of theoretical knowledge and applied learning, often engaging in real-world projects, case studies, and internships to gain practical experience. The program is tailored to meet the needs of professionals looking to advance their careers or transition into marketing roles that demand expertise in digital strategies. Lectures and seminars are delivered by experienced faculty members with industry backgrounds, ensuring that the teaching remains relevant and up-to-date with current trends. The American College of Thessaloniki’s strong connections with local and international companies provide valuable networking opportunities and potential collaborations for students. The program typically incorporates cutting-edge tools and platforms used in digital marketing, preparing graduates to analyze market data effectively and implement successful marketing campaigns. Graduates of the MBA in Marketing in the Digital Era can pursue careers in various fields such as digital marketing agency management, brand management, market research, advertising, and corporate communications. The program duration, structure, and admission requirements are designed to accommodate working professionals, often offering evening classes and flexible schedules. Overall, this master's program aims to equip students with the knowledge, skills, and practical experience needed to thrive in the digital marketing industry and contribute to the evolving global marketplace.