Business Administration

Students with majors in Business Administration will understand the complexity of modern international business organizations, the intricate relationships that exist between businesses and the social environment in which they function, and the challenges of administration at all levels. The curriculum offerings are diverse and prepare students for professional careers or advanced academic studies.

The program has theory- and skills- based orientations that stress breadth of knowledge and their applications to the global business environment.

Coursework is structured with a strong liberal arts background, a sound foundation in the basic academic disciplines, and a broad understanding in the functional business areas of accounting, finance, information systems, management, and marketing.

The Business Administration curriculum is designed to enable all graduates to meet the following skill- and competency-based student outcomes:

• read, analyze and make recommendations based upon organizational research 
• use systematic, proactive, progressive and creative problem-solving strategies 
• use and manage information systems and technology effectively 
• develop and use successful leadership skills 
• understand and respond to the interpersonal and group factors that influence productivity, satisfaction, and quality in the workplace 
• be committed to ethical principles, to high standards of professional conduct, to personal and professional excellence, and to lifelong learning 
• develop and use successful team development and decision-making strategies 
• develop competencies for effectively integrating the functional areas of business 
• analyze and manage the processes of designing, producing and distributing products and services 
• use quantitative and qualitative procedures for organizing, understanding, and presenting data to aid decision-making 
• acquire the analytical skills necessary to make effective and efficient business decisions 
• develop and apply strategic management concepts in a socially acceptable manner 
• analyze and understand the firm's internal and external business environments 
• understand and respond positively to global, political, economic, and legal and regulatory aspects of business.

Required Courses (9 courses):

BUS 200 Business Law
BUS 201 Management Information Systems
BUS 220 Financial Accounting
BUS 221 Managerial Accounting
BUS 260 Marketing
BUS 300 Business Ethics (WIC)
BUS 330 Corporate Finance I
BUS 340 Organizational Theory and Behavior
BUS 448 International Strategic Management and Policy (WIC)

Note: Upper-level required courses in Business Administration (those numbered 3XX and 4XX) are available only to declared Business Administration majors. To be qualified for declaring the Business Administration major, a student must earn an average GPA of at least 2.5  in the first four required Business Administration courses – BUS 200, BUS 220, BUS 221, and BUS 260.

Elective Courses (3 courses):

Any three (3) additional Business Administration courses are required. Business Administration majors may also choose One (1) of these courses may include BUS 490 or BUS 491, and only one (1) may include approved non-BUS electives from the following:

JMC 370 Introduction to Public Relations
JMC 389 Introduction to Advertising
SES 360 Cross-Cultural Management and Corporate Culture

Although fields of specialization for Business Administration majors are not formally specified, students may choose to concentrate in a specific business discipline – accounting, finance, human-resources management, or marketing – by selecting elective courses in that field.

Program Requirements: The Bachelor of Business Administration at American University in Bulgaria requires students to complete a total of 120 credit hours to graduate. The program is designed to provide a comprehensive education in business principles, management, finance, marketing, and entrepreneurship. Students must fulfill core courses in accounting, economics, business law, and quantitative methods, which establish a solid foundation in business fundamentals. Additionally, students are encouraged to choose elective courses that align with their interests and career goals, such as international business, social entrepreneurship, or digital marketing. The curriculum emphasizes critical thinking, ethical decision-making, and practical application through case studies, internships, and project-based learning. To graduate, students must maintain a minimum cumulative GPA of 2.0 and complete a capstone project in their final year to synthesize their learning and demonstrate their competencies. The program also requires participation in seminars or workshops related to current business trends. International students may need to fulfill language proficiency requirements, such as TOEFL or IELTS, to demonstrate adequate English communication skills. Furthermore, students are advised to engage in extracurricular activities, such as student organizations or business competitions, to enhance their learning experience and professional development. The program’s structure ensures that graduates are well-prepared to pursue careers in various sectors of the business world or to continue their education through graduate programs.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The American University in Bulgaria (AUBG) offers various financial aid options to support students enrolled in the Business Administration program. Financial assistance is available in the form of scholarships, grants, and work-study opportunities designed to make education accessible and affordable for talented students from diverse backgrounds. Scholarships at AUBG are primarily merit-based and are awarded based on academic achievement, leadership qualities, extracurricular involvement, and other distinguished talents. These scholarships may cover a substantial portion of tuition fees and sometimes include additional allowances for living expenses. In addition to merit-based scholarships, the university offers need-based financial aid to students who demonstrate financial need and can provide supporting documentation to qualify for assistance.

AUBG also participates in external scholarship programs and collaborates with various organizations to extend financial support to its students. The university encourages students to apply for external scholarships and provides guidance through its financial aid office in the application process. Work-study programs at AUBG enable students to gain practical experience while earning funds to support their education. Students may work on campus in various roles, such as research assistants, administrative aides, or student ambassadors, with wages that help offset their tuition and living costs.

Furthermore, AUBG has installment payment plans that allow students to spread out tuition payments over the course of the academic year, easing the financial burden. The university also provides detailed information about costs associated with the Business Administration program, including tuition, fees, and estimated living expenses, to help students plan and prepare financially. Students are encouraged to contact the admissions and financial aid offices for personalized assistance and to explore all available funding opportunities.

The overall approach of AUBG's financing studies is to promote access to quality education through a comprehensive financial aid system that rewards merit and considers financial need. This ensures that talented students, regardless of their economic background, can pursue their educational goals in Business Administration and benefit from the university's academic excellence and vibrant campus community.

The Bachelor of Business Administration (BBA) program at the American University in Bulgaria (AUBG) is designed to equip students with comprehensive knowledge and practical skills in the field of business and management. The program emphasizes a global perspective, critical thinking, and innovative approaches to problem-solving in various business environments. Students have the opportunity to study core disciplines including accounting, finance, marketing, management, and organizational behavior, providing a well-rounded foundation essential for leadership roles in the corporate world. The curriculum also offers elective courses that allow students to specialize in areas such as entrepreneurial ventures, international business, or digital marketing, aligning academic learning with current market demands. AUBG's BBA program encourages experiential learning through internships, case studies, and collaborative projects with local and international companies, fostering real-world experience. The program also emphasizes ethics, social responsibility, and sustainable business practices, preparing graduates to operate responsibly and ethically in their future careers. International exposure is a key component, with opportunities for exchange programs and partnerships with universities worldwide, enhancing students’ global competence. Small class sizes ensure personalized attention from faculty members, who bring both academic and industry expertise. Upon graduation, students are prepared for careers in various sectors, including consulting, finance, marketing, and entrepreneurship, or for further studies in graduate programs. The program aims to develop not only technical skills but also leadership qualities, strategic thinking, and effective communication skills vital for success in the dynamic business landscape.