Business - Marketing - Applied

The Bachelor of Business (Marketing) (Applied) at RMIT University offers a comprehensive and industry-focused education designed to prepare students for dynamic careers in the marketing field. This program combines theoretical foundations with practical application, enabling graduates to develop strategic marketing skills applicable across various industries and sectors. Throughout the course, students engage with core areas such as consumer behavior, digital marketing, branding, marketing research, and strategic planning, ensuring they acquire a well-rounded understanding of modern marketing practices. The curriculum emphasizes experiential learning through real-world projects, internships, and industry placements, allowing students to apply their knowledge in practical settings and build professional networks. The program is tailored to the evolving digital landscape, equipping students with expertise in social media marketing, data analytics, and integrated marketing communications. RMIT’s strong links with industry partners provide valuable opportunities for mentorship and employment pathways post-graduation. The applied nature of the degree emphasizes hands-on experience, preparing graduates to adapt to the fast-paced, innovative marketing environment. By completing this program, students will develop essential skills in critical thinking, creativity, communication, and digital literacy, alongside a solid foundation in business principles. Graduates are equipped to pursue diverse roles such as marketing coordinator, brand manager, digital marketing specialist, market researcher, or advertising executive. The program's blend of academic rigor and practical experience reflects RMIT’s commitment to producing industry-ready professionals equipped to thrive in competitive global markets.

Students and graduates of This program are eligible to apply for membership of the Australian Marketing Institute (AMI) and the Australian Market and Social Research Society. Membership can offer you pathways to post-university qualifications and use of professional networks valuable for your career development.

• Year 1-2
• Prerequisites: Units 3 & 4 - a study score of at least 30 in English (ESL) or at least 25 in Every other English

The Bachelor of Business (Marketing) (Applied) at the Royal Melbourne Institute of Technology (RMIT) offers comprehensive financing options to support students throughout their studies. RMIT provides a range of scholarship opportunities aimed at attracting talented students and reducing financial barriers, including merit-based scholarships, equity scholarships, and industry-specific awards. These scholarships can significantly offset tuition fees and sometimes cover additional costs such as textbooks and living expenses. For domestic students, government funding options such as Youth Allowance, Austudy, and HECS-HELP are available, providing financial assistance or deferred payment schemes that make pursuing this degree more accessible. International students can explore various scholarship programs dedicated to global students, which may include tuition fee discounts or stipends to support living costs.

In addition to scholarships, students can access flexible payment plans offered by RMIT, allowing them to spread tuition fees over multiple installments to manage their budget more effectively. The university also provides advice and guidance on external scholarships, sponsorship opportunities, and part-time employment options to help students finance their education. Many students choose to work part-time during their studies to cover personal expenses, with RMIT’s campus location facilitating access to employment opportunities in Melbourne’s vibrant business district.

Moreover, the university’s dedicated student financial services team offers personalized support, helping students understand their fee obligations, plan their finances, and explore emergency financial aid programs if required. The curriculum itself prepares students for employment in the marketing industry, potentially leading to higher earning opportunities after graduation, which can assist in repaying any educational loans taken out. Overall, RMIT's financing studies are designed to make the Bachelor of Business (Marketing) (Applied) accessible and manageable for a diverse range of students through a combination of scholarships, government support, flexible payment options, and career services.

The Bachelor of Business (Marketing) (Applied) at the Royal Melbourne Institute of Technology (RMIT) is designed to provide students with a comprehensive understanding of marketing principles and practices within a business context. This program emphasizes applying theoretical knowledge to real-world scenarios, equipping graduates with the skills necessary to develop, implement, and evaluate effective marketing strategies. The curriculum covers core areas such as consumer behavior, digital marketing, market research, branding, and sales management, ensuring students gain a well-rounded view of the marketing industry.

Throughout the course, students engage in practical projects, internships, and industry placements that foster hands-on experience, enabling them to build a professional network and gain insights into current industry trends. RMIT's focus on applied learning ensures that graduates are not only theoretically proficient but also capable of applying their skills in diverse business environments. The program also offers opportunities for specialization in areas such as advertising, social media marketing, and international marketing, allowing students to tailor their education to their career aspirations.

The faculty team comprises industry experienced professionals who bring real-world insights into the classroom. The program's partnerships with leading companies and organizations provide students with access to guest lectures, projects, and employment opportunities post-graduation. RMIT's state-of-the-art facilities, including dedicated marketing labs and digital simulation tools, support innovative and interactive learning experiences.

Graduates of the Bachelor of Business (Marketing) (Applied) are prepared for a wide range of careers in marketing, advertising, brand management, market research, digital marketing, and sales. The program also offers pathways for further study, including postgraduate qualifications in specialized marketing fields or business management. With its focus on practical skills, industry engagement, and comprehensive marketing knowledge, the program aims to prepare students for successful careers in dynamic and evolving markets.