Bachelor's degree in Economics and Business Administration - Business-to-Business Marketing and Purchasing

The Bachelor's degree program in Economics and Business Administration with a specialization in Business-to-Business Marketing and Purchasing at Aarhus University offers students a comprehensive understanding of the complex mechanisms that drive modern business markets. This program is designed to prepare students for a dynamic and evolving global marketplace by providing them with in-depth knowledge of strategic marketing, purchasing processes, and the economic principles that underpin B2B interactions. Throughout the program, students will explore key topics such as supply chain management, relationship marketing, procurement strategies, negotiation techniques, and the impact of digital transformation on B2B trade. The curriculum emphasizes both theoretical foundations and practical application, ensuring graduates are well-equipped to analyze market conditions, develop strategic solutions, and foster long-term relationships with industrial clients and partners.

Students will benefit from a multidisciplinary approach, integrating insights from economics, management, and marketing to develop a holistic understanding of how businesses operate and compete in B2B environments. The program offers a variety of project work, case studies, and internships, providing students with real-world experience and networking opportunities that are crucial for a successful career. The teaching methods combine lectures, teamwork, and hands-on exercises, promoting active learning and critical thinking. Aarhus University's strong links with industry players and focus on innovation create an excellent platform for students to gain relevant experience and insights from leading companies in Denmark and abroad.

Graduates of this program will be prepared for careers in procurement, sales, marketing, and strategic management within a wide range of industries, including manufacturing, wholesale, technology, and consultancy. They will possess the analytical, strategic, and interpersonal skills necessary to operate effectively in complex B2B environments and contribute to the growth and success of their future employers. With an emphasis on sustainability and responsible business practices, the program also encourages students to consider ethical and ecological aspects in their decision-making processes. Overall, the Bachelor's in Economics and Business Administration with a specialization in Business-to-Business Marketing and Purchasing at Aarhus University aims to produce competent, innovative, and ethically conscious professionals ready to meet the challenges of modern global commerce.

The Bachelor's degree program in Economics and Business Administration with a specialization in Business-to-Business Marketing and Purchasing at Aarhus University offers students a comprehensive education in the fundamentals of commercial relationship management, procurement processes, and strategic marketing within the B2B sector. The program is designed to equip students with essential knowledge and practical skills necessary for understanding and navigating complex business environments, particularly focusing on the interactions between companies, suppliers, and customers in a competitive global market.

Throughout the three-year curriculum, students will delve into core areas such as marketing management, strategic purchasing, supply chain management, and negotiations. The program emphasizes the importance of understanding business needs, assessing market conditions, developing effective marketing strategies, and managing supplier and customer relationships. Courses combine theoretical frameworks with practical applications, often involving case studies, project work, and internships to ensure students gain real-world experience.

A key component of the program is the focus on sustainable and ethical business practices, preparing students to address contemporary challenges related to environmental impacts and social responsibility in procurement and marketing. The curriculum also includes modules on digital business solutions, data analysis, and innovative marketing techniques, reflecting ongoing technological advancements that reshape the B2B landscape.

Students will learn about legal frameworks and contractual considerations inherent in business transactions and develop skills in communication, negotiation, and strategic planning. The program prepares graduates for careers in procurement, supply chain management, sales, and marketing within various industries, including manufacturing, wholesale, and service sectors.

The program is characterized by a close collaboration with industry partners, guest lectures, and networking events, providing students with opportunities to establish professional contacts and gain insights into current industry practices. Upon completion, graduates will be equipped to contribute effectively to the strategic development and operational success of businesses involved in B2B relations, both nationally and internationally.

The Bachelor's degree in Economics and Business Administration with a specialization in Business-to-Business Marketing and Purchasing at Aarhus University requires applicants to meet specific entrance criteria. Prospective students must generally have completed the Danish upper secondary school education, such as the General Certificate of Secondary Education (STX), Higher Preparatory Examination (HF), or an equivalent international qualification recognized by Aarhus University. International students may need to provide proof of English language proficiency, typically through tests such as IELTS, TOEFL, or Cambridge exams, with minimum scores specified by the university.

Applicants are often required to demonstrate relevant academic credentials in subjects like mathematics, social sciences, or economics, indicating their preparedness for higher education in business and marketing. Prior experience or coursework related to business administration or marketing may be advantageous but is not mandatory. The selection process is based on a weighted assessment of the applicant’s academic records, motivation, and possibly relevant extracurricular activities that demonstrate interest or skills in business-to-business marketing and purchasing.

Some programs may also require an entrance examination or interviews, although these are not always obligatory at Aarhus University for Danish applicants. The program aims to recruit students with both academic competence and a sincere interest in understanding complex B2B marketing and procurement processes within various industries. Specific admission requirements may be subject to change, and applicants are advised to consult the official Aarhus University admission webpage for the most current and detailed entry criteria.

Applicants should ensure that all documentation is submitted within the application deadline and that their qualifications meet the minimum standards set by the university. For international applicants, additional documentation such as a valid passport, visa, or residence permit may be necessary depending on the applicant’s country of origin. The university offers comprehensive guidance throughout the application process to facilitate a smooth admission experience.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

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The Financing studies of the Economics and Business Administration - Business-to-Business Marketing and Purchasing programme at Aarhus University encompass a comprehensive curriculum designed to equip students with a solid understanding of financial principles and their applications within business contexts. The programme emphasizes the importance of financial decision-making, risk management, and strategic planning in a competitive marketplace. Students gain knowledge in core areas such as corporate finance, investment analysis, financial markets, and financial accounting, which collectively contribute to their ability to analyze and interpret financial data effectively.

Throughout the coursework, students are introduced to advanced financial tools and models used in evaluating investment opportunities and managing corporate assets. The programme also covers topics like financial planning and control, which prepare students to develop budgets, forecast financial outcomes, and implement financial strategies aligned with business objectives. Practical application of these concepts is facilitated through case studies, simulations, and project work, often involving real-world business scenarios to enhance experiential learning.

Additionally, the programme offers courses that delve into international finance, providing students with insights into global financial systems, currency exchange, and cross-border investment strategies. This prepares graduates for careers in multinational corporations, financial institutions, consulting firms, and government agencies where a strong understanding of finance is essential. The program’s structure ensures that students not only master theoretical concepts but also develop critical soft skills such as analytical thinking, problem-solving, and effective communication, which are vital in financial roles.

In terms of financing options, Aarhus University offers various scholarships and grants designed to support international and domestic students. These financial aids are awarded based on academic performance and socio-economic criteria, helping reduce the financial burden associated with higher education. Furthermore, students are often encouraged to seek part-time employment opportunities or internships related to finance, providing practical experience and additional income to support their studies.

The duration of the programme typically spans three years for a Bachelor's degree, with options for further specialization or advanced studies through a Master's program. During this period, students can also participate in exchange programmes or internships abroad, broadening their financial expertise and professional networks. Overall, the Financing studies in this programme aim to produce graduates who are well-equipped with both theoretical knowledge and practical skills to excel in the dynamic world of finance and business management.

The Bachelor's degree programme in Economics and Business Administration with a specialization in Business-to-Business Marketing and Purchasing at Aarhus University offers students a comprehensive education in understanding the complexities of business markets and the strategic management of purchasing and procurement processes. The programme is designed to equip students with both theoretical knowledge and practical skills necessary to analyze market conditions, develop effective marketing strategies, and manage procurement activities within various organizational contexts.

Throughout the course, students are introduced to core concepts in economics, marketing, and business management, alongside specialized topics in B2B marketing, including relationship management, negotiations, and strategic sourcing. The curriculum emphasizes applying economic models and analytical methods to real-world business challenges, fostering critical thinking, and developing insights into how businesses establish and maintain successful relationships with other organizations.

The programme combines lectures, case studies, project work, and internships to ensure students gain practical experience alongside their academic studies. Students are encouraged to participate in collaborative projects with industry partners, which provides valuable exposure to contemporary issues faced by businesses in international markets.

Graduates from this programme are well-prepared for careers in marketing, procurement, supply chain management, and strategic consulting within B2B contexts. Many alumni find employment in multinational corporations, manufacturing firms, and consulting agencies, where their expertise in managing business relationships and purchasing strategies is highly valued.

Aarhus University's approach emphasizes a global perspective, ensuring students understand international trade, cross-cultural communication, and the implications of global market dynamics. The programme prerequisites typically include a strong foundation in mathematics and social sciences, although specific entry requirements should be checked on the university's official admissions page.

Overall, the Bachelor's in Economics and Business Administration with a focus on Business-to-Business Marketing and Purchasing offers an academically rigorous and practically oriented pathway for students aiming to build careers in the interconnected world of business services, strategic sourcing, and marketing. The university’s strong links with industry and emphasis on real-world application make it a compelling option for aspiring business professionals.