Master in Luxury and VIP Management in Tourism with paid internships

The Master in Luxury and VIP Management in Tourism at HTL International School of Hospitality, Tourism and Languages is a comprehensive postgraduate program designed to equip students with the skills and knowledge necessary to excel in the high-end hospitality and tourism industry. This specialized degree focuses on the management of luxury services, VIP experiences, and bespoke tourism offerings, preparing graduates to meet the demanding expectations of an affluent clientele. The curriculum combines theoretical foundations with practical applications, emphasizing areas such as luxury brand management, personalized guest services, event planning, and exclusive travel arrangements. Students will have the opportunity to develop expertise in customer relationship management, marketing strategies tailored to luxury markets, and the operational logistics of managing premium services.

One of the program’s key features is the inclusion of paid internships, allowing students to gain real-world experience by working within leading luxury hospitality and tourism companies. These internships not only enhance practical skills but also facilitate networking opportunities within the industry, providing a competitive edge upon graduation. The program is designed with a global perspective, addressing international trends in luxury travel and tourism, and preparing students for careers worldwide. Courses are delivered by experienced industry professionals and academic experts, ensuring a balanced blend of academic rigor and industry relevance.

Students will also explore emerging topics such as sustainability in luxury tourism, digital marketing for high-end brands, and innovative approaches to delivering personalized luxury experiences. The program aims to cultivate leadership qualities, strategic thinking, and cultural sensitivity, all essential attributes for managing luxury and VIP services effectively. Graduates of this master’s program will be well-prepared for senior roles in luxury hotels, private clubs, high-end travel agencies, and other exclusive hospitality establishments, making them highly desirable candidates in this competitive sector. With a commitment to excellence, the Master in Luxury and VIP Management in Tourism at HTL International School empowers students to turn their passion for luxury hospitality into a successful and rewarding career.

Master in LUXURY/VIP MANAGEMENT STUDY PLAN: 72 ECTS

Module I: Luxury Tourism Management

• The foundations and traces of modern tourism
• Elaborations of tourism
• Tourist objects, tourist rituals
• Luxury brands
• Introduction to Revenue management
• Strategic pricing
• Value
• Differential pricing
• The revenue management’s role

Module II. VIP Tourism

• Luxury select destinations worldwide
• Golf Business and Management
• Cruise & Private Jet & Private charters
• Small groups/Tailor made tours
• Boutique hotels
• Events Management VIP
• Food and Beverage VIP service
• Customer service VIP

Module III. Market research

• Introduction to Market research
• Writing for Marketing
• Customer relationship Management
• Affiliate Marketing
• Video Marketing
• Social Media Channels
• Social Media Strategy
• Email Marketing
• Mobile Marketing
• Data analysis and Conversion optimisation

Module IV. Foreign Language Intensive Course (Spanish, French or Russian)

• Official DELE/SIELE exam of Spanish for Foreigners preparation module
• General French or Russian Language test according the initial entrance level

Module V. Spanish/French/Russian Language for the Tourism Sector Module

Module VI. Final Project
·         Project design
·         Research tools
·         Personal reflection
·         Appropriate questionnaire designs
·         Conducting academic research, literature search and review
·         Developing a research question, hypothesis and methodology
·         Managing a research projectIV: Production and Operation Management

Module VII: Internship

Exams
Interdisciplinary Exam
Official Exam of Spanish Language for Foreigners DELE or SIELE
French/Russian language exam

To enrol in the Master Degree, it is necessary:
1. to fill the online application form below
2. submit the requested documents:
– passport copy
– last studies transcript
– CV
– English level certificate, if any. If  you don’t have any proof of your English level, you have to fill the online placement test to be completed online before the online application is done. The direct link is on Admissions page.

Fees

Enrolment fee: 200 euros
Tuition fee: 4.000 euros
or 2 installment payments of
2.250 euros (only for non-visa students)

After the theoretical part of the courses is finished, all students are invited to do an internship. We recommend to join our internship for a minimum of 3 months. HTL International School has signed a huge variety of educational agreements with different hotel chains, companies and travel operators nationally, mainland and islands.  According to Spanish law, it is possible to do a part time (20 h/week) or full time (40 h/week) internship during the study period or after the theoretical part is finished. Normally, the companies provide some grant, its quantity depends on the company policy regarding the interns.  Some of the internship positions are published directly on our Internships&Jobs Portal. In case you have a company interested in you as an intern in Spain or abroad, please contact us to sign the internship agreement with your company.