Bachelor of Science in Economics and Business Administration — Sports and Event Management

The Bachelor of Science in Economics and Business Administration — Sports and Event Management at the University of Southern Denmark offers a comprehensive and dynamic education designed to prepare students for a career in the vibrant field of sports and event management. This program combines core knowledge in economics and business administration with specialized training in the planning, organization, and management of sports events and other large-scale events, providing students with a unique skill set tailored to the entertainment and sports industries.

Throughout the three-year program, students will acquire a solid foundation in key business disciplines such as marketing, finance, organization, and management, which are essential for understanding and navigating the complexities of the event management sector. The curriculum offers a blend of theoretical knowledge and practical skills, emphasizing real-world applications through case studies, project work, and collaborations with industry partners. This approach ensures that graduates are well-equipped to handle the logistical, financial, and commercial challenges associated with organizing sports competitions, concerts, festivals, and other major events.

The program also covers critical topics specific to sports and event management, including sponsorship, fan engagement, sports law, media rights, and digital marketing strategies. Students will learn about the unique organizational structures, stakeholder coordination, and risk management involved in the industry, preparing them for leadership roles in this exciting field. Additionally, there are opportunities for internships and apprenticeships, enabling students to gain practical experience and establish valuable professional networks within Denmark and internationally.

International perspectives are integrated into the curriculum to reflect the global nature of sports and event industries, fostering cross-cultural communication skills and a diverse outlook. Upon graduation, students will be capable of designing, executing, and evaluating sports and event projects, managing teams, and developing innovative solutions to industry challenges. Career prospects include roles in event organizations, sports clubs, marketing agencies, sports federations, and entertainment companies.

The University of Southern Denmark’s state-of-the-art facilities and highly qualified faculty ensure students receive high-quality education that combines academic rigor with practical relevance. By choosing this program, students embark on an engaging academic journey that opens doors to a multitude of opportunities within the thriving world of sports and event management.

The Bachelor's degree in Economics and Business Administration with a specialization in Sports and Event Management at the University of Southern Denmark offers students a comprehensive education in the dynamic fields of sports industries and event organization. The program combines fundamental business administration principles with specialized knowledge in managing sports organizations, events, and related activities. Throughout the program, students gain a solid foundation in core business disciplines such as marketing, finance, management, and organizational behavior, all tailored towards the unique context of sports and events. This integration ensures graduates are well-equipped to navigate and lead in the fast-paced world of sports management, event planning, and entertainment industries.

The curriculum includes modules on strategic management, economics, and law, providing students with the analytical tools necessary to make informed decisions and formulate effective strategies within the sports sector. Special focus is placed on project management, sponsorship, and commercial aspects of sports and event management, preparing students to oversee large-scale events from conception to execution. Practical experience is emphasized through case studies, project work, and internships, allowing students to apply theoretical knowledge in real-world settings and develop their professional network within the industry.

Students will explore topics such as sports marketing, organizational behavior in sports, media rights, and digital communication, reflecting the modern trends shaping the field. Moreover, the program addresses sustainability and ethical considerations relevant to sports and event management, fostering responsible leadership. Upon graduation, students will have developed strong analytical, organizational, and communication skills, positioning them for careers in sports clubs, event agencies, sports governing bodies, and entertainment companies. The degree aims to prepare graduates not only for immediate employment but also for ongoing professional development within the exciting and evolving sports industry.

Program requirements for the Bachelor's degree in Economics and Business Administration — Sports and Event Management at the University of Southern Denmark typically include a combination of academic prerequisites, language proficiency, and application procedures. Applicants are generally expected to have completed the Danish upper secondary school examination (STX, HTX, HHX, or HF) or an equivalent international qualification that provides access to higher education. Students should demonstrate satisfactory grades in relevant subjects such as mathematics and social sciences, which are essential for understanding economic theories and management principles. Proficiency in English is mandatory, often demonstrated through standardized tests such as TOEFL or IELTS, with minimum score requirements specified by the university to ensure students can successfully engage with coursework and communicate effectively in an international academic environment.

Admission is competitive and based on academic transcripts, relevant extracurricular activities, motivation letter, and sometimes an interview process. The program may prioritize applicants with a background or interest in sports, event management, or related fields to align with the specialized nature of the Sports and Event Management track. International students are required to provide proof of their educational credentials and language proficiency as part of their application package. Additionally, students must meet any specific prerequisites outlined by the university, which often include basic knowledge of economics and management principles. Once admitted, students are expected to complete a series of coursework, practical projects, and internships designed to build competencies in sports management, event organization, marketing, sponsorship, and strategic planning. Maintaining a certain academic standard and participating actively in program-related activities are essential for progression and eventual graduation. The program may also require engaging with industry partners and participating in international exchange opportunities, which are highly encouraged to enhance practical understanding and global perspectives in managing sports and events.

Financing options for the Bachelor's degree in Economics and Business Administration — Sports and Event Management at the University of Southern Denmark include a variety of financial aid and scholarship opportunities. Students are encouraged to explore both national and international funding sources to support their studies. Danish students and EU/EEA students may be eligible for government grants and student loans provided by the Danish government, enabling them to finance their education with favorable repayment conditions. International students from outside the EU/EEA are typically responsible for funding their studies through personal savings, scholarships, or external funding sources, as Danish government grants are generally not available to non-EU students. The university offers several internal scholarships based on academic achievement, financial need, or specific criteria related to sports and event management interests. Additionally, students can seek external scholarships or sponsorships from organizations related to sports management, event organizations, or international student grants. Employment opportunities may be available on or near campus, such as part-time work, internships, or research assistant positions, which can supplement students' income. The university also provides financial counseling and guidance to help students navigate application processes for various funding sources, including budgeting and planning for living expenses. Students are advised to check the university's official website for updated information regarding application deadlines, eligibility criteria, and specific scholarship opportunities. Overall, financing this program requires careful planning and exploration of available financial aid channels to ensure a successful academic journey in sports and event management at the University of Southern Denmark.

The Business Administration — Sports and Event Management programme at the University of Southern Denmark is designed to prepare students for a dynamic career in the sports, events, and entertainment industries. The programme offers an interdisciplinary approach that combines core business and management principles with specialized knowledge about the organization, marketing, and management of sports and events. Students will develop skills in project management, marketing, finance, and leadership, tailored specifically to the unique challenges of the sports and event sectors.

Throughout the course, students engage with practical case studies, internships, and project work that reflect real-world scenarios encountered in the industry. The curriculum emphasizes entrepreneurial skills, innovative problem-solving, and strategic planning, enabling graduates to adapt to the rapidly changing landscape of sports markets and event logistics. The programme typically spans three years, resulting in a Bachelor’s degree in Business Administration with a specialization in Sports and Event Management.

The programme also covers digital marketing, sponsorship, stakeholder management, and ethical considerations relevant to sports and event organizations. International opportunities are often integrated into the curriculum through exchange programs and collaborations with industry partners, offering students global perspectives and networking possibilities. Graduates of the programme are prepared for careers in sports clubs, event management companies, sports marketing agencies, and related sectors, where they can assume managerial roles and contribute to the successful planning and execution of sporting and entertainment events.

The University of Southern Denmark supports its students with modern facilities, highly qualified faculty, and close ties to industry stakeholders, ensuring a comprehensive and practical education. Admission requirements typically include a relevant upper secondary education, and the programme is recognized for fostering innovative and entrepreneurial mindsets among its students. Upon graduation, students are equipped with both theoretical knowledge and practical skills, making them valuable assets in the competitive sports and events industry.