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This 2-year, full-time Masters Degree Course was designed to equip future managers with the marketing skills they will undoubtedly need to thrive in a rapidly-changing global business environment. Students enrolled in the program gain both theoretical and practical knowledge that is necessary for a career in various branches connected with global affairs. On completion of this specialization, students will acquire the awareness of the power of media in all their forms and gain the crucial communication skills essential for any venture.
Objectives and learning outcomes
This specialization will help students, inter alia, to:
* absorb an in-depth knowledge of modern public relations principles
* acquire presentation and communication skills necessary to work in multi-national settings and companies
* gain and develop practical business knowledge with a focus on international aspects of the marketplace
* successfully face the challenges of a global market environment
* understand the power of media in all their forms and have the crucial communication skills to add value to any venture.
Obligatory courses * Public Relations
* Strategies for Effective International Communication
* Introduction to International Business
* Corporate Social Responsibility
* International Business Strategies
* Media and Public Diplomacy
* Media and Elections
* International Negotiations
* Introduction to Management
* Corporate Finance
* Cultural Differences in International Trade and Trade Negotiations
* Strategic Management
* Successful Leadership Strategies
* International Marketing
* International Mass Media
* Globalization Process
* Intercultural Psychology
* Writing a Business Plan
* Lobbing in International Environment
In addition to the above: * Elective Courses
* MA Seminar