Marketing

Marketing is an integral part of our everyday activities and experiences.  It is a business practice concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers.

The Marketing major at UGA is future-oriented.  Students take courses in consumer behavior, marketing research and strategy, sales management, analytics, digital marketing, social media, promotion, advertising, and many others to gain an understanding of the analytical methods and research procedures used in identifying and solving marketing problems in the ever-changing marketing world.  Two areas of emphasis are available: Professional Selling and Digital Marketing.  Coursework is bolstered by the student organization Pi Sigma Epsilon which offers business contacts, leadership experience, and social interaction.  (Refer to the Pre-Business major for information on applying.)

Many graduates move directly into lucrative sales or management training programs or pursue careers in research, advertising and promotion, digital management, or social media analysis.  Others go on to graduate programs to prepare for academic or professional careers.

Required Courses

Terry Foundations First Core (15 hours) 

• MSIT 3000 - Statistical Analysis for Business I (3 hours) or MSIT 3000E - Statistical Analysis for Business I (3 hours) (enroll prior to applying to a Terry major) 
• FINA 3000 - Financial Management (3 hours) or FINA 3000H - Financial Management (Honors) (3 hours) or FINA 3000E - Financial Management (3 hours)
• MARK 3000 - Principles of Marketing (3 hours) or MARK 3000H - Principles of Marketing (Honors) (3 hours) or MARK 3000E - Principles of Marketing (3 hours) 
• MGMT 3000 - Principles of Management (3 hours) or MGMT 3000H - Principles of Management (Honors) (3 hours) or MGMT 3000E - Principles of Management (3 hours) 
• BUSN 4000 - Predictive Modeling and Optimization (3 hours)  

Marketing Major Required (9 hours)
See UGA Bulletin for prerequisites. 
Courses must be satisfied with a grade of "C" (2.0) or higher.  

• MARK 4000 - Marketing Research for Business Decisions (3 hours) (Prerequisites: (MARK 3000 - Principles of Marketing (3 hours) or MARK 3000H - Principles of Marketing (Honors) (3 hours) or MARK 3000E - Principles of Marketing (3 hours)) and (MSIT 3000 - Statistical Analysis for Business I (3 hours) or MSIT 3000E - Statistical Analysis for Business I (3 hours) or STAT 3000 - Statistical Methods for Business (3 hours))
• MARK 4100 - Consumer Buyer Behavior (3 hours) (Prerequisite: MARK 3000 - Principles of Marketing (3 hours) or MARK 3000H - Principles of Marketing (Honors) (3 hours) or MARK 3000E - Principles of Marketing (3 hours)) 
• MARK 4900 - Marketing Strategies and Decision Making (3 hours) (Prerequisites: MARK 4000 - Marketing Research for Business Decisions (3 hours) and MARK 4100 - Consumer Buyer Behavior (3 hours))

Marketing Major Related Courses (12 hours)
Courses must be satisfied with a grade of "C" (2.0) or higher.  
Choose four courses from the following: 

• MARK 4210 - Professional Selling and Customer Relationship Management (3 hours)* 
• MARK 4220 - Sales Force Strategy and Management (3 hours)*
• MARK 4350 - Marketing Analytics (3 hours)*
• MARK 4450 - Social Media Marketing Strategy (3 hours)**   
• MARK 4500 - Services Marketing (3 hours)*
• MARK 4550 - Multicultural Marketing (3 hours) 
• MARK 4600 - Integrated Marketing and Brand Communication (3 hours)** 
• MARK 4650 - Digital Marketing Analytics (3 hours)** 
• MARK 4700 - International Marketing (3 hours)
• MARK 4800 - Marketing Internship Cooperative (3 hours)* /**(satisfies requirement for both the Area of Emphasis in Professional Selling and the Area of Emphasis in Digital Marketing)  
• MARK 5000 - Special Topics in Marketing (3 hours)**  

*Marketing Major with an Area of Emphasis in Professional Selling  (12 hours)

• MARK 4210 - Professional Selling and Customer Relationship Management (3 hours) (grade of a "B" (3.0) or better required)
• MARK 4220 - Sales Force Strategy and Management (3 hours) (grade of a "B" (3.0) or better required)
• MARK 4350 - Marketing Analytics (3 hours) or MARK 4500 - Services Marketing (3 hours) (grade of "C" (2.0) or better required) 
• MARK 4800 - Marketing Internship Cooperative (3 hours) (an approved professional selling position and a grade of S) OR Departmental approved and verified work experience and one additional 4000-5999 level MARK course not counted elsewhere for the Marketing major. 

Participation in the Terry Sales Competition, and mentoring by a sales professional.
Completion of these requirements will result in recognition on the student’s official transcript. 
Students may apply for this program after the successful completion of MARK 4210 - Professional Selling and Customer Relationship Management (3 hours). Applications are available from the Marketing advisors. 
**Marketing major with Area of Emphasis in Digital Marketing (12 hours)
All coursework must be satisfied with a grade of "C" (2.0) or higher and be satisfied in residence at UGA.

• MARK 4450 - Social Media Marketing Strategy (3 hours)
• MARK 4600 - Integrated Marketing and Brand Communication (3 hours)
• MARK 4650 - Digital Marketing Analytics (3 hours) 
• MARK 4800 - Marketing Internship Cooperative (3 hours) or ADPR 5760/7760 - Digital and Social Communication Strategies (3 hours)

Completion of Digital Marketing speaker's series offered in fall semester. 
Participation in Digital Marketing competition offered in spring semester. 
Completion of these requirements will result in the recognition on the student's official transcript.  See Marketing advisor for additional information.
Note: Marketing requires individual review of non-equivalent transfer courses before they can be used to satisfy major requirements.

• Transcripts. High School Transcripts (secondary school) from each and every institution must be submitted for review. If your high school is outside of the United States and not accredited by a U.S. Regional Association of Colleges and Schools, we recommend (not required) that you use a "course-by-course" (not document-by-document) evaluation service to ensure that your transcript is evaluated properly. College Transcripts from each institution attended during high school must be submitted for review. If you have attended college after high school graduation, you are not eligible to be a First-Year applicant and should submit a Transfer application. If your college is outside of the United States and not accredited by a U.S. Regional Association of Colleges and Schools, we REQUIRE that you use an evaluation service that does a "course by course" evaluation to ensure that your transcript is evaluated properly (if you do not submit, your application to UGA will be incomplete).
• Official SAT or ACT scores
• Verbal SAT scores above 430 OR
• ACT scores above 17 OR
• A band score of 6.5 or better on the IELTS OR
• Submit a TOEFL score of at least 213 on the computer-based exam, or a 550 paper based score, or an 80 on the internet based TOEFL.
• The University of Georgia accepts TOEFL and IELTS results from testing headquarters.
• School/Counselor Evaluation AND Teacher Recommendation
• Certificate of Finance

Scholarships

• Merit-based scholarships
• Diversity Scholarship
• Balanced Man Scholarship
• Helping Hand Scholarship