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The marketing program offers two broads areas of research: marketing science and consumer behavior.In the marketing science track students are exposed to the fundamentals of economics (microeconomics, industrial organization, econometrics, etc.) and on how to use them to address marketing problems such as mathematical modeling of buyer-seller interactions, consumer choice processes, the allocation of marketing resources into components of the marketing mix, and product development.
In the consumer behavior track students are exposed to the fundamentals of psychology (cognitive psychology, social psychology, and behavioral decision theory) and experimental research and on how to use them to address marketing problems, such as consumer judgment and decision making and the role of the multiple variables influencing this process (e.g., attitudes, emotions, motivation, individual differences, perception, social influence, etc).
In order to cope with these expanding horizons, the program is designed to provide a broad exposure to the advanced literature in each field. The program includes a series of marketing PhD seminars, the development of expertise in a particular social science discipline (economics and/or psychology), and technical skill appropriate to the analysis of the problems to be studied. Students select an area for intensive study and develop a program that trains them to comprehend and perform cutting-edge research in that field.
- Buyer Behavior
- Choice Modeling
- Marketing Strategy
- Teaching Business
- Micro Economics
- Psychological Statistics and Data Analysis
- Introduction to Econometrics
- Industrial Organization
- Economic Theory
- Online Application
- Application Fee
- Statement of Purpose and Personal History Statement
- University Transcripts
- Three Letters of Recommendation
- GRE and GMAT Official Score Report
- Curriculum Vitae
English Language RequirementsIELTS band: 7 TOEFL iBT® test: 68
In conjunction with the regular financial aid programs of the university, the Haas School of Business does its best to provide financial assistance to deserving PhD students. This usually takes the form of a financial aid package over four years of study at Berkeley and includes stipends, grants, fellowships, and other awards, plus tuition and fees. All financial aid is based on the satisfactory academic progress of the student. Students are automatically considered for departmental aid when they submit their application for admission and are notified about their award when they are accepted into the program.