Marketing

The Bachelor of Arts in Marketing at the University of Kansas is a comprehensive program designed to equip students with the essential knowledge and skills required to succeed in the dynamic world of marketing. This program offers a broad-based education that combines theoretical principles with practical applications, preparing graduates for a variety of careers in marketing, advertising, sales, and related fields. Students will explore core areas such as consumer behavior, marketing research, digital marketing, brand management, and strategic planning. The curriculum emphasizes critical thinking, analytical skills, and ethical decision-making, ensuring graduates are well-prepared to address the challenges of modern marketing environments. Throughout the program, students have opportunities to engage in real-world projects, internships, and collaborations with industry partners, gaining valuable hands-on experience. The faculty members are experienced professionals and scholars committed to mentoring students and fostering innovative thinking. The program also emphasizes the integration of technology and data analytics to stay current with industry trends. Graduates of the Marketing program at the University of Kansas are equipped to pursue diverse career paths in marketing agencies, corporate marketing departments, nonprofit organizations, and entrepreneurial ventures. With a focus on both communication skills and strategic insight, this program prepares students to become effective marketers who can develop compelling campaigns, analyze market data, and adapt to rapid changes in the marketplace. The University of Kansas supports students with state-of-the-art facilities, excellent academic resources, and a vibrant campus life, creating an enriching environment for learning and professional development. Whether students aim to specialize in digital marketing, brand management, or market research, the Bachelor of Arts in Marketing provides a solid foundation and the flexibility to customize their educational experience to match their career aspirations.

Required Courses

• MKTG 411: Introduction Consumer Behavior

• MKTG 415: Marketing Research for Managers

• MKTG 435: Marketing Strategy

• +4 Advanced Business Electives

Advanced Business Electives (400 or higher)

• Integrated Marketing Communications

• Global Marketing

• Services Marketing

• Internet Marketing

• Pricing

• Promotional Plan Development Practicum

• Salesforce Management

• New Product Management

• Customer Relationship Management

Freshmen must:
 
1. Provide evidence of high school graduation with a curriculum that would prepare you for university studies in your home country

Credentials and Requirements by Country for Freshman Addition to the College of LIberal Arts and Sciences

2. Have a GPA of 2.5 on a 4.0 scale;

3. Submit English proficiency test scores (used to estimate students' placement in appropriate level of ESL course, as needed. All international students are screened after arrival on campus and prior to enrollment by the KU Applied English Center).

The University of Kansas will accept both the new SAT and the old SAT. We will use concordance tables to compare your scores and determine your highest scores on either the new SAT or the old SAT. At this time, any SAT scores listed are based on the new SAT (after March 2016).  

In addition to transcripts or marksheets, you must present an official diploma or graduation certificate, official examination results, or other proof of graduation particular to your country.  We use equivalent admission criteria for applicants from all countries.  Meeting the minimum grade point average does not guarantee admission.

KU offers a few partial scholarships for qualified, new international freshmen and transfer students admitted for fall semester. To be considered for a scholarship, you must complete an online fall semester application by Jan. 15.

The Office of International Recruitment and Undergraduate Admissions (IRUA) screens candidates for a limited number of admissions scholarships. Awards are only offered to degree-seeking undergraduates whose first KU semester is the fall semester. KU does not offer international student scholarships based on financial need. International undergraduate scholarships do not cover all expenses. Prior to issuance of the SEVIS document, students requesting F-1 or J-1 status must submit proof of financial support for the first year of study.

The Bachelor of Science in Marketing at the University of Kansas is a comprehensive undergraduate program designed to prepare students for dynamic careers in the field of marketing and related areas. The program emphasizes a strong foundation in core business principles, combined with specialized courses that focus on marketing strategies, consumer behavior, digital marketing, advertising, sales management, and market research. Students enrolled in the program benefit from a blend of theoretical knowledge and practical application, often engaging in projects, internships, and case studies that mirror real-world marketing challenges.

The curriculum is structured to develop critical thinking, analytical skills, and creativity, enabling graduates to develop innovative marketing solutions. Core courses include Introduction to Marketing, Consumer Behavior, Marketing Research, Digital Marketing, and Brand Management, among others. Additionally, students have opportunities to pursue electives tailored to specific interests such as international marketing, social media marketing, and retail management, providing a versatile skill set applicable in various industry sectors.

The program also emphasizes experiential learning through internships, cooperative education experiences, and student organizations like the American Marketing Association, which offer networking opportunities and professional development. The faculty members are accomplished scholars and industry practitioners who bring real-world insights into the classroom, fostering an engaging learning environment.

Graduates of the Marketing program at the University of Kansas are well-equipped to pursue careers in marketing management, brand development, advertising, sales, digital marketing, market research, and related fields. Many students go on to work for major corporations, advertising agencies, retail firms, or start their own businesses. The program also serves as a solid foundation for those interested in advanced studies, including Master's programs in marketing, business administration, or related disciplines. The University of Kansas’s commitment to academic excellence, combined with its focus on practical skills and industry relevance, makes this program a competitive choice for aspiring marketing professionals.