Marketing

As a marketing major, you will prepare to take on a fast-paced, ever-changing field. Jobs in marketing require interpersonal skills, strategy, flexibility and creativity. Because the responsibilities in marketing jobs are so varied, it is important to develop skills in all areas and gain experience to gauge your interests. You can narrow your focus by declaring a concentration, especially if you are interested in a particular area of marketing.

Marketers research and build strategies to increase revenue for their company. As a marketing graduate, you will have job opportunities in several areas, including sales, customer relations, purchasing/procurement, retail, brand management, market research and advertising.

The strategic skills you will gain as a marketing student will prepare you for a variety of jobs. Opportunities vary widely between research and creative work, creating a dynamic and exciting field. 

Required Courses

• MKTG 411: Introduction Consumer Behavior

• MKTG 415: Marketing Research for Managers

• MKTG 435: Marketing Strategy

• +4 Advanced Business Electives

Advanced Business Electives (400 or higher)

• Integrated Marketing Communications

• Global Marketing

• Services Marketing

• Internet Marketing

• Pricing

• Promotional Plan Development Practicum

• Salesforce Management

• New Product Management

• Customer Relationship Management

Freshmen must:
 
1. Provide evidence of high school graduation with a curriculum that would prepare you for university studies in your home country

Credentials and Requirements by Country for Freshman Addition to the College of LIberal Arts and Sciences

2. Have a GPA of 2.5 on a 4.0 scale;

3. Submit English proficiency test scores (used to estimate students' placement in appropriate level of ESL course, as needed. All international students are screened after arrival on campus and prior to enrollment by the KU Applied English Center).

The University of Kansas will accept both the new SAT and the old SAT. We will use concordance tables to compare your scores and determine your highest scores on either the new SAT or the old SAT. At this time, any SAT scores listed are based on the new SAT (after March 2016).  

In addition to transcripts or marksheets, you must present an official diploma or graduation certificate, official examination results, or other proof of graduation particular to your country.  We use equivalent admission criteria for applicants from all countries.  Meeting the minimum grade point average does not guarantee admission.

KU offers a few partial scholarships for qualified, new international freshmen and transfer students admitted for fall semester. To be considered for a scholarship, you must complete an online fall semester application by Jan. 15.

The Office of International Recruitment and Undergraduate Admissions (IRUA) screens candidates for a limited number of admissions scholarships. Awards are only offered to degree-seeking undergraduates whose first KU semester is the fall semester. KU does not offer international student scholarships based on financial need. International undergraduate scholarships do not cover all expenses. Prior to issuance of the SEVIS document, students requesting F-1 or J-1 status must submit proof of financial support for the first year of study.