Marketing

The Bachelor of Science in Marketing at Rutgers University is a comprehensive program designed to prepare students for successful careers in the dynamic field of marketing and related business sectors. This rigorous curriculum combines theoretical knowledge with practical skills, enabling students to understand consumer behavior, develop effective marketing strategies, and utilize the latest digital technologies to reach target audiences. Throughout the program, students will explore core disciplines such as market research, advertising, sales management, branding, and digital marketing, gaining a well-rounded perspective on how to create value for organizations and consumers alike.

Rutgers’ marketing program emphasizes experiential learning through case studies, internships, and project-based coursework, allowing students to apply their knowledge in real-world settings and gain valuable industry experience. The curriculum is designed to foster critical thinking, analytical skills, and creativity, preparing graduates to take on diverse roles in marketing departments, advertising agencies, consulting firms, and entrepreneurial ventures. Students will also have the opportunity to engage with faculty who are active researchers and practitioners, ensuring that the education they receive is aligned with current industry trends and practices.

In addition to core business and marketing coursework, students are encouraged to explore areas such as digital analytics, social media marketing, consumer psychology, and data-driven decision making, which are vital skills in today’s competitive marketplace. The program also offers specialization options to tailor the educational experience to individual career interests. Rutgers’ strong alumni network and industry partnerships provide students with mentorship, networking opportunities, and pathways to internships and employment after graduation.

Graduates of the Rutgers Bachelor of Science in Marketing are equipped with the knowledge, skills, and confidence to develop innovative marketing solutions and lead strategic initiatives in a variety of organizational settings. Whether aiming to work in corporate marketing, brand management, digital campaigns, or entrepreneurial ventures, students will find a robust foundation in this program that prepares them for future success in the ever-evolving landscape of marketing and business.

Required Courses
(9 credits)

Electives
(12 credits)

CURRENT HIGH SCHOOL STUDENTS SHOULD PROVIDE:

1. Online Application for Undergraduate Admission
2. Nonrefundable $70 application fee, payable online by credit card
3. Self-Reported Academic Record (SRAR)
   • You may start the SRAR any time
   • You may submit it after submitting an application for undergraduate admission
4. SAT or ACT (with writing) scores submitted directly from the testing agency
5. If you took any college courses at any two- or four-year colleges, please submit official transcripts

STUDENTS WHO HAVE ALREADY GRADUATED FROM HIGH SCHOOL SHOULD PROVIDE:

1. Online Application for Undergraduate Admission
2. Nonrefundable $70 application fee, payable online by credit card
3. Final official high school transcript showing all courses with final grades in grades 9-12:
   • Transcripts must show a date of graduation; or
   • GED or equivalency diploma holders must submit test results or equivalent as well as transcripts from any high school attended
4. College transcripts if you took any college courses at a two- or four-year college
5. SAT or ACT scores (with writing) only if you graduated from high school less than two years ago and will not have at least 12 college credits completed by the application due date
6. Pharmacy College Admissions Test (PCAT) for transfer applicants to the Ernest Mario School of Pharmacy.

STUDENTS WHO ARE ATTENDING OR HAVE ATTENDED SCHOOL OUTSIDE THE USA must submit the appropriate credentials listed above, plus the following:

• Official academic credentials/examination results specific to the education system of your high school
• English Proficiency Exam scores when your secondary schooling has been in a country where English is not the principal language of instruction

Scholarships

• Merit-based awards
• National Merit Scholarships/College Sponsored Merit Award

The Rutgers University offers a comprehensive Marketing program designed to equip students with a strong foundation in the principles and practices of marketing. The program aims to develop students' analytical skills, strategic thinking, and understanding of consumer behavior, market research, and digital marketing strategies. Students enrolled in the Marketing program have access to a variety of courses that cover topics such as advertising, branding, sales management, global marketing, and marketing analytics. The curriculum emphasizes both theoretical knowledge and practical application, preparing graduates to succeed in diverse marketing roles across industries. Rutgers University also provides opportunities for experiential learning through internships, cooperative education programs, and involvement in student organizations related to marketing and business. Faculty members in the program are experienced professionals and researchers committed to mentoring students and supporting their career development. The program is suitable for students interested in pursuing careers in marketing management, market research, advertising, digital marketing, and entrepreneurships. Rutgers University's strong connections with industry partners and alumni provide students with networking opportunities and real-world insights. The university also offers resources such as career counseling, workshops, and seminars to enhance students’ professional skills. Overall, the Marketing program at Rutgers University prepares students to become innovative and ethical marketing professionals capable of adapting to the dynamic global marketplace.