StudyQA — Bachelor: Marketing — Rutgers University

Photos of university / #RutgersU

Description Contents Requirements Funding

The Bachelor of Science in Marketing at Rutgers University is a comprehensive program designed to prepare students for successful careers in the dynamic field of marketing and related business sectors. This rigorous curriculum combines theoretical knowledge with practical skills, enabling students to understand consumer behavior, develop effective marketing strategies, and utilize the latest digital technologies to reach target audiences. Throughout the program, students will explore core disciplines such as market research, advertising, sales management, branding, and digital marketing, gaining a well-rounded perspective on how to create value for organizations and consumers alike.

Rutgers’ marketing program emphasizes experiential learning through case studies, internships, and project-based coursework, allowing students to apply their knowledge in real-world settings and gain valuable industry experience. The curriculum is designed to foster critical thinking, analytical skills, and creativity, preparing graduates to take on diverse roles in marketing departments, advertising agencies, consulting firms, and entrepreneurial ventures. Students will also have the opportunity to engage with faculty who are active researchers and practitioners, ensuring that the education they receive is aligned with current industry trends and practices.

In addition to core business and marketing coursework, students are encouraged to explore areas such as digital analytics, social media marketing, consumer psychology, and data-driven decision making, which are vital skills in today’s competitive marketplace. The program also offers specialization options to tailor the educational experience to individual career interests. Rutgers’ strong alumni network and industry partnerships provide students with mentorship, networking opportunities, and pathways to internships and employment after graduation.

Graduates of the Rutgers Bachelor of Science in Marketing are equipped with the knowledge, skills, and confidence to develop innovative marketing solutions and lead strategic initiatives in a variety of organizational settings. Whether aiming to work in corporate marketing, brand management, digital campaigns, or entrepreneurial ventures, students will find a robust foundation in this program that prepares them for future success in the ever-evolving landscape of marketing and business.

Required Courses
(9 credits)

COURSE #	TITLE	CREDITS
33:630:374	Consumer Behavior	3
33:630:385	Marketing Research	3
33:630:452	Marketing Strategy	3

Electives
(12 credits)

COURSE #	TITLE	CREDITS
33:630:482	Advertising Strategy	3
33:630:370	Business-to-Business Marketing	3
33:630:487	Independent Study in Marketing	3
33:630:371	International Marketing	3
33:630:363	Introduction to Advertising	3
33:630:428	Marketing and Society	3
33:630:497	Marketing Consulting for Small Business	3
33:630:490	Marketing Internship	BA
33:630:369	New Product Planning	3
33:630:368	Retail Marketing	3
33:630:401	Sales Management	3
33:630:372	Services Marketing	3
33:630:xxx	Special Topic: Brand Management	3
33:630:xxx	Special Topic: Digital Marketing	3
33:630:xxx	Special Topic: Pricing	3

CURRENT HIGH SCHOOL STUDENTS SHOULD PROVIDE:

Online Application for Undergraduate Admission
Nonrefundable $70 application fee, payable online by credit card
Self-Reported Academic Record (SRAR)
- You may start the SRAR any time
- You may submit it after submitting an application for undergraduate admission
SAT or ACT (with writing) scores submitted directly from the testing agency
If you took any college courses at any two- or four-year colleges, please submit official transcripts

STUDENTS WHO HAVE ALREADY GRADUATED FROM HIGH SCHOOL SHOULD PROVIDE:

Online Application for Undergraduate Admission
Nonrefundable $70 application fee, payable online by credit card
Final official high school transcript showing all courses with final grades in grades 9-12:
- Transcripts must show a date of graduation; or
- GED or equivalency diploma holders must submit test results or equivalent as well as transcripts from any high school attended
College transcripts if you took any college courses at a two- or four-year college
SAT or ACT scores (with writing) only if you graduated from high school less than two years ago and will not have at least 12 college credits completed by the application due date
Pharmacy College Admissions Test (PCAT) for transfer applicants to the Ernest Mario School of Pharmacy.

STUDENTS WHO ARE ATTENDING OR HAVE ATTENDED SCHOOL OUTSIDE THE USA must submit the appropriate credentials listed above, plus the following:

Official academic credentials/examination results specific to the education system of your high school
English Proficiency Exam scores when your secondary schooling has been in a country where English is not the principal language of instruction