Marketing

Marketing at the University of Notre Dame offers a comprehensive and rigorous academic program designed to equip students with the essential skills and knowledge needed to excel in the dynamic field of marketing. The curriculum combines theoretical foundations with practical applications, enabling students to understand consumer behavior, develop strategic marketing plans, analyze market data, and utilize the latest digital marketing tools and technologies.

Students in the program engage in a variety of coursework that covers core areas such as marketing principles, market research, branding, advertising, digital marketing, and international marketing. The program emphasizes critical thinking, creativity, and ethical decision-making, ensuring graduates are prepared to meet the challenges of modern marketing environments. Through case studies, group projects, internships, and interaction with industry professionals, students gain real-world experience that enhances their employability upon graduation.

Notre Dame’s strong focus on values-based education encourages students to consider the societal impacts of marketing activities and to develop responsible marketing strategies. The program also offers specialization options and electives that allow students to tailor their studies to specific interests within the field, such as digital analytics, consumer insights, or sports marketing.

Students benefit from access to dedicated faculty members who are experts in their respective areas, state-of-the-art facilities, and active engagement with the business community. The university’s extensive network of alumni and industry partnerships provides valuable opportunities for mentorship, internships, and employment after completing the program. Graduates of the Marketing program at Notre Dame are well-prepared to pursue careers in advertising agencies, corporate marketing departments, consulting firms, and entrepreneurial ventures.

Overall, the Marketing program at the University of Notre Dame aims to develop innovative, ethical, and strategic marketers ready to lead and adapt in a rapidly changing global marketplace.

• MARK 20100 PRINCIPLES OF MARKETING
• MARK 30100 CONSUMER AND ORGANIZATIONAL BUYER BEHAVIOR
• MARK 30120 MARKETING RESEARCH
• MARK 30130 MARKETING ANALYTICS
• MARK 30400 Building Great Brands
• MARK 30450 SPORTS MARKETING
• MARK 30460 Social Media
• MARK 30500 ADVERTISING AND PROMOTIONS
• MARK 30550 IMAGINATION, CREATIVITY & COMMERCE
• MARK 30650 PROFESSIONAL SELLING IN BUSINESS-TO-BUSINESS MARKETS
• MARK 40100 STRATEGIC MARKETING
• MARK 40300 INTERNATIONAL MARKETING
• MARK 40550 PUBLIC RELATIONS
• MARK 43500 ADVERTISING CAMPAIGNS
• MARK 43900 EXPLORING THE FRONTIERS

• A completed Common Application or Coalition Application AND the Notre Dame supplement
• A completed 2017-2018 Certification of Finances plus financial documentation verifying the totals on the Certification of Finances
• An official transcript or record of academic achievement in secondary school
• Official results of the SAT or the ACT Assessment
• Official results of the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS), if applicable. We strongly recommend a score of 100 or higher on the Internet based TOEFL or a 7.5 or higher on IELTS
• A letter of evaluation from a teacher, headmaster, or counselor
• A $75 non-refundable application fee
• A copy of your passport
• A completed CSS/Financial Aid PROFILE if applying for need-based financial aid

The University of Notre Dame offers comprehensive financing options for students pursuing a degree in Marketing, designed to make higher education accessible and affordable. Undergraduate students can primarily utilize federal and state financial aid programs, including Pell Grants, federal student loans, and work-study opportunities, which are administered through the Office of Financial Aid. Notre Dame also encourages students to apply for institutional scholarships and grants based on academic achievement, leadership qualities, and community service, which do not require repayment. Additionally, numerous external scholarship programs support Marketing students, with guidance available through the university’s financial aid office.

For graduate students in Marketing, funding opportunities include fellowships, Graduate Assistantships, and research assistant positions, which often include tuition remission and stipends. These positions provide valuable professional experience while alleviating financial burdens. Notre Dame also offers competitive merit-based scholarships and departmental funding options for well-qualified applicants. Private loans, both federal and private, are also available, with guidance provided to help students understand repayment terms and interest rates.

Notre Dame’s commitment to affordability is demonstrated through financial planning workshops, personalized counseling, and transparent information about costs and aid options. The university strives to meet 100% of demonstrated financial need for admitted students through a combination of grants, scholarships, loans, and work options. Parents and students are encouraged to complete the Free Application for Federal Student Aid (FAFSA) early each year to determine eligibility. The university’s financial aid packages are designed to minimize debt and support students throughout their academic careers.

In summary, students studying Marketing at the University of Notre Dame have access to a broad array of financing options, including federal and state aid, institutional scholarships, departmental funding, and private loans, all facilitated by the university’s dedicated financial aid office. The goal is to provide financial support tailored to each student’s circumstances, ensuring that educational goals are attainable without excessive financial burden.

The University of Notre Dame offers a comprehensive undergraduate program in Marketing through the Mendoza College of Business. This program is designed to equip students with the fundamental knowledge and practical skills necessary to succeed in the dynamic field of marketing. Students learn about consumer behavior, marketing strategy, digital marketing, market research, branding, and sales. The curriculum emphasizes both theoretical understanding and real-world application, preparing graduates to excel in various marketing roles across multiple industries. In addition to core coursework, students have opportunities for experiential learning through internships, case studies, and projects that involve collaboration with industry partners. The program also encourages critical thinking, communication skills, and ethical decision-making, reflecting Notre Dame's broader commitment to values-based education. Faculty members are experts in their fields, offering mentorship and insights into emerging trends such as social media marketing, data analytics, and global marketing strategies. Notre Dame's vibrant campus community, extensive alumni network, and access to cutting-edge resources create a supportive environment for marketing students to develop professionally. The program aims to produce well-rounded graduates who can adapt to the rapidly evolving marketing landscape and contribute innovatively within their organizations. Overall, Notre Dame's Marketing program strives to prepare students not only for successful careers but also for leadership roles that require strategic vision and ethical considerations.