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Description
Capitalize on your creativity and gain the technical skills to succeed in marketing. Our Marketing department offers a forward-thinking curriculum that combines challenging coursework with practical learning.
Learn by doingWant to get an inside look at the marketing strategies behind some of Bostons biggest sports teams? In our Sports Marketing Consulting course, students have helped solve marketing challenges for the Boston Celtics. Executives from the legendary NBA franchise evaluated their pitches and offered valuable feedback.
Other courses offer a unique global perspective. For instance, students in Global Marketing Consulting work virtually with students in China. Students cross cultural boundaries and time zones to learn how business practices vary around the world.
Learn from multicultural faculty who have lived and worked all around the world. They are international researchers and have decades of global marketing experience.
Extend your learning beyond the classroom. Undergraduate students have interned at big-name businesses like Hill Holliday, Allen and Gerritsen, Boston Celtics, New England Patriots, Comcast Sportsnet, Boston Bruins, Boston Beer Company, Harpoon Brewery, and Puma.
Build your networkFinding a career mentor is easy. The Marketing Advisory Council, made up of marketing professionals and faculty, are eager to share their experiences and support you professionally.
Connect with people who share your interests. Undergraduates can join the Professional Marketing Association or the Marketing Living Learning Community and participate in co-curricular activities that enhance classroom learning.
Detailed Course Facts
Application deadline February 15, 2015 Tuition fee- USD 16265 Module (National)
Full-time: 12-17 credits per semester $16,265
Start date 2016 Credits 124 creditsBSBA students must complete a minimum of 124 credits, AND all mandatory courses and requirements.
Duration full-time 48 months Languages Take an IELTS test- English
Course Content
The BSBA in marketing major requires completion of 21 credit hours in marketing beyond the completion of MKT 210 (or MKT H210), to be completed at Suffolk University. Students may choose to specialize in one of five concentration areas: sports marketing, marketing innovation and new media, brand marketing, global marketing, or marketing consulting. Additionally, qualifying students may elect to participate in an honors marketing track.
Choosing a concentration is not required to be a marketing major.
Required Courses, 4 Courses, 12 Credits
- MKT-317 Consumer Behavior
Prerequisites:
MKT 210
Credits:
3.00
Description:
In this course we focus on people as consumers of products, services, and experiences. We do so by drawing upon theories of consumption in fields as diverse as psychology, sociology, economics, and anthropology. Students engage in projects that link theory to insights on consumer buying, using, and disposing behavior and the application of these insights in marketing programs. In the process they become more critical consumers. The classes are discussion based and active participation from students is expected.
- MKT-318 Marketing Tools and Analysis
Prerequisites:
MKT 210; STATS 250
Credits:
3.00
Description:
The objective of this course is to provide students with a solid and user-friendly foundation for making better marketing and business decisions. Hands-on training with tools such as Excel and SPSS provides a meaningful learning experience and reinforces concepts learned in other courses in the Business School. Topics include marketing math and statistical analysis for marketing research. After taking Marketing Tools, students are well prepared to integrate analytical skills in business consulting projects used in upper level courses (MKT 319 and MKT 419). Prerequisites: MKT 210 (formerly MKT 310) and STATS 250 or STATS 240.
- MKT-319 Marketing Research
Prerequisites:
MKT 210; STATS 250 (or STATS 240 AND either MKT 318 or MKT 320)
Credits:
3.00
Description:
In this course, students explore the process and practice of research in a marketing context. The impact of research as it affects and shapes managerial decision making for organizations is a central focus. Specifically, we examine the process of designing and conducting qualitative and quantitative marketing research studies. We cover specific method-related practices that facilitate unbiased data collection, data analysis (via SPSS), interpretation of marketing research results, and presentation of such results for use by marketing managers.
- MKT-419 Marketing Policies & Strategies
Prerequisites:
MKT 210; MKT 317; MKT 318; MKT 319 or MKT 324; Senior standing
Credits:
3.00
Description:
In this capstone course, marketing majors apply lessons learned across the curricula of the Marketing Department and Sawyer School. Students test their level of marketing knowledge by working to solve challenging integrated cases for developing marketing strategy and programs. In particular, students analyze both qualitative and quantitative information, evaluate alternative courses of action, and then make strategic recommendations for resolving the issues in each case. Prerequisites: MKT 210 or MKT H210, MKT 317, MKT 318, MKT 319, and Senior Standing.
Elective Courses, 3 Courses, 9 Credits
- MKT-313 Professional Selling
Prerequisites:
MKT 210
Credits:
3.00
Description:
Students in professional selling learn many of the skills needed to prosper in a sales position. Particularly, the stages of the professional selling process are examined, as well as the role of sales in today's marketing environment. Emphasis is placed on adaptive selling techniques and developing effective interpersonal communication skills. A detailed examination of sales careers is provided.
- MKT-315 Integrated Marketing Communication
Prerequisites:
MKT 210
Credits:
3.00
Description:
Integrated Marketing Communications (IMC) is a cross-functional process for managing customer relationships that drive brand value. This course examines the strategic foundations of IMC, the factors and processes necessary for creating, sending, and receiving successful brand messages. Furthermore, the social, ethical and legal issues as well as measurement and evaluation of marketing communication will be examined.
- MKT-420 Marketing for Entrepreneurs
Prerequisites:
MKT 210
Credits:
3.00
Description:
This course covers the critical role of marketing for entrepreneurs and start-up companies as they attempt to define and carve out a market for a new company, product or service. We will examine through both class discussion and case study how marketing must infiltrate the entire organization beginning with the concept, the business plan and through the early stage development phase. Moreover, we will discuss the creation of the new venture marketing plan, the budgeting and human resource allocation process and its integration into the business plan. We will also look at tactics from guerrilla marketing through mass media executions, the potential ROI for both and their influence on the ultimate success of the enterprise.
- MKT-421 Global Marketing
Prerequisites:
MKT 210
Credits:
3.00
Description:
Topics examined in this course include the variations in economic, social-cultural, legal-political, and business environments among different nations and how these variations affect the marketing practices across national boundaries. The goal is to provide students with the necessary skills to compete successfully in national and international markets. Particular attention is given to the formulation of marketing plans and programs and policies to integrate and coordinate such activities on a global basis.
- MKT-423 Retail Strategy
Prerequisites:
MKT 210
Credits:
3.00
Description:
Retail Strategy provides students with an introduction to the field of retailing. The course focuses on the retail environment, structure and strategy, the development and implementation of the retailing mix, and financial and managerial considerations. Topics include information systems for retailing, the internationalization of retailing and the growth of non-store retailing activities.
- MKT-426 Sports Marketing
Prerequisites:
MKT 210
Credits:
3.00
Description:
The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the sports context. Marketing concepts and activities are examined as they relate to the marketing of sports and marketing through sports. An emphasis is placed on the international arena and issues relevant to the sports industry.
- MKT-427 Supply Chain Management
Prerequisites:
MKT 210
Credits:
3.00
Description:
The purpose of this course is to explain the function and value of marketing channels and define the major channel types. This course will also explain the elementary legal aspects of channel promotion, pricing, delivery and integration systems as well as identify channel strategies. Prerequisite: MKT 210 or MKT H210 (Formerly MKT 310) and Junior Standing. 1 term - 3 credits.
- MKT-428 The Business of Sports and the Media
Prerequisites:
MKT 210
Credits:
3.00
Description:
The Business of Sport focuses on the multibillion-dollar global sport industry and the challenges facing today's sport business leaders. Because the business of sport is interdisciplinary in nature, insights from a variety of stakeholders in the sport industry, along with perspectives from the major business disciplines including marketing, management, finance, information technology, and ethics are integrated throughout the course. This course provides an in-depth analysis of issues specific to the business of sport. The course is designed for future sport business leaders as well as those interested in the inner-workings of the industry. Students will apply knowledge and skills learned in core business courses to the unique issues found in the sport industry.
- MKT-430 Sports Marketing Consulting
Prerequisites:
Take MKT-210 or MKT-H210 and MKT-318 OR MKT-H318 or MKT-319 or MKT-H319.
Credits:
3.00
Description:
This course presents an in-depth and innovative framework for implementing relationship marketing within the sport industry. This framework includes network-and market-oriented methods and tools that enable sport organizations to design and develop products that provide targeted stakeholders with greater functional and experiential value. Sport organizations provide a wide variety of services from leadership, governance, management, development, entertainment and control to educational materials and other retail products, all of which benefit from relationship marketing principles. Because many sport organizations have adopted a relationship-marketing approach, they are necessarily network-based, operating in a system formed by numerous stakeholders. Their goals may be economic, social or environmental with the foundation of the system being the sport itself, with various bodies involved in the development of the sport. Through a consulting project with a sport organization, students will develop an understanding of the dynamics of the relationships between the different stakeholders who make up the network of the sport industry. Specifically, students will learn how sport organizations carry out their strategic actions within a network of stakeholders.
- MKT-H432 Honors Marketing in Emerging Markets
Prerequisites:
MKT 317; 3.2 GPA
Credits:
3.00
Description:
This course focuses on cultural consumption trends both at home and abroad. In particular it compares and contrasts the emerging markets of India and China with more established Western markets. The course is organized in two self-contained modules around a theme. The first module focuses at the market level and examines what happens to the culture when East meets West. The second module analyzes the challenges companies face in staying competitive in rapidly evolving economies. Each class in a module advances your understanding of the theme through an engaging and challenging mix of readings, assignments, and case studies. This is an intensive Honors level course and requires students to be self directed and motivated. Every class is important- there is no mid-term or final.
- MKT-434 Services Marketing in the Global Environment
Prerequisites:
MKT 210
Credits:
3.00
Description:
The course focuses on the unique challenges of managing services and delivering quality service to customers. The attrition, retention, and building of strong customer relationships through quality service (and services) are at the heart of the course content. The course is equally applicable to an organizations whose core product is service (e.g., banks, transportation companies, hotels, hospitals, educational institutions, professional services, telecommunications, sporting industry, etc.) and to organizations that depend on service excellence for competitive advantage (e.g., high technology manufacturers, automotive, industrial products, etc.).
- MKT-440 New Product Development
Prerequisites:
MKT 210
Credits:
3.00
Description:
The object of this course is to familiarize students with the new product techniques that are commonly used in the consumer product and service industries. The focus will be on the marketing function's input to the new product process during the pre-launch and launch stages. The course will cover a wide range of issued such as marketing definition, concept generation and evaluation, product design, product positioning, test marketing, and product launch and tracking. The course will be based on lectures, case discussions, and project assignments. The lectures will provide an overview and cover issues included in the assigned readings. It is essential that you are familiar with the readings before every class. The case discussion (student participation is vital here) will provide an application setting to test the concepts learned in the lectures. The project assignments are designed to give you hands-on-experience with new product development tools and techniques.
- MKT-442 Brand Marketing
Prerequisites:
MKT 210
Credits:
3.00
Description:
Brand marketing has become an increasingly important function in organizations. The purpose of this course is to provide a thorough understanding of brand marketing principles and practices. The role of brands and branding will be examined both from a managerial and a consumer perspective. More specifically the course will present current frameworks that guide marketing managers in how to build strong brands in the marketplace. In order to build brands successfully, it is of key importance to have a profound understanding of the roles brands play in consumer culture. The course will examine how consumers make use of brands and develop brand meaning through everyday consumption practices.
- MKT-444 Managing Social Media
Prerequisites:
MKT 210
Credits:
3.00
Description:
Social media has altered the landscape of business, communications, marketing, and society as a whole. While some social media like Wikipedia and Facebook have become part of the fabric of many consumers' lives, new media like Snapchat and Tumblr are emerging. This constantly evolving landscape offers businesses innovative ways for generating awareness, demand and revenue. In this course students will take away a social media vocabulary, a set of social media skills and tools, and analytical frameworks for analyzing effective social media business practices. Naturally, student projects, assignments, and other activities will use social media tools.
- MKT-446 High Tech Marketing
Prerequisites:
MKT 210
Credits:
3.00
Description:
Marketing of high-tech technology products and innovations occur in turbulent environments, and requires rapid decision making with incomplete information and risky prospect. The fast pace of change defines the momentum of evolution in the high-technology markets. Marketing in such an environment commands knowledge about the idiosyncratic features of high-tech products, innovations, and the industries. Marketing success in high-tech industries also calls for capabilities and skills of analyzing decision problems and designing solutions. To achieve these objectives, this course is built on extensive analysis of Harvard Business School cases, class discussions of intriguing phenomena in high-tech industries, and learning-by-doing student projects that focus on real-life companies and technologies. The topics covered in this course include the following: - Characteristics of high-technology industries - Different types and characteristics of high-tech products and innovations, and their marketing implications - Organizational culture and management strategies for high-tech products and innovations - Strategic alliances in developing and marketing high-tech products and innovations - Acquisition and understanding of market information for high-tech products and innovations - Customer adoption and diffusion of high-tech products and innovations -Market introduction strategies for high-tech products and innovations
- MKT-H455 Honors Digital Marketing Challenges
Prerequisites:
MKT 210; 3.2 GPA
Credits:
3.00
Description:
The foundational course in the digital marketing track this course focuses on the consumer of digital media and five big picture marketing strategy challenges confronting marketers in the new digital (mobile +social) marketing era. Challenge 1: Marketing to a smarter, more engaged, empowered consumer; Challenge 2: Marketing to a networked, collaborative, and more social consumer; Challenge 3: Marketing to a more distracted and fickle consumer; Challenge 4: Marketing to a unique, individual consumer; and Challenge 5: Marketing to prosumers or producer-consumers. The course takes on these big picture challenges thorough a deep engagement with and critical analysis of readings and cases. Given this focus the course demands thorough preparation for class and active engagement in the class discussion. The evaluation is assignment and project based.
- MKT-466 Mobile Marketing: Reaching the Multi-Screen Consumer
Prerequisites:
MKT 210
Credits:
3.00
Description:
This new course in the digital marketing track focuses on how mobile device usage has completely changed the paradigm for companies in every industry. It will focus on the following four major areas: 1. consumer usage of mobile devices; 2. mobile-only companies and applications, 3. mobile hybrids - companies making a huge shift to mobile; and 4. mobile marketing and advertising. The course will rely heavily on discussion of real mobile business cases with lectures from leaders from inside the mobile industry. Evaluation will be based on assignments, class participation, and a group project.
- MKT-477 eMarketing
Prerequisites:
MKT 210
Credits:
3.00
Description:
This course explores how we can use the principles of web marketing as effective marketing tools. The course will have the following learning components: lectures, guest lectures, web site analyses, and student project presentations.
- MKT-510 Directed Study
Prerequisites:
MKT 210; Instructor's consent required
Credits:
1.00- 3.00
Description:
Independent study allows students to expand their classroom experience by completing research in an area of interest not already covered by Suffolk courses. The student designs a unique project and finds a full-time faculty member with expertise in that topic who agrees to sponsor it and provide feedback as the proposal is refined. A well designed and executed research project broadens and/or deepens learning in a major or minor area of study and may also enhance a student's marketability to potential future employers. Students cannot register for an Independent Study until a full proposal is approved by the faculty sponsor, department chair, and academic dean. Many Independent study proposals require revisions before approval is granted; even with revisions independent study approval is NOT guaranteed. Students are strongly encouraged to submit a proposal in enough time to register for a different course if the proposal is not accepted. For complete instructions, see the SBS Independent/Directed Study Agreement and Proposal form available online.
- MKT-520 Marketing Internship
Prerequisites:
MKT 210; 3.0 GPA
Credits:
3.00
Description:
This course provides marketing majors or minors (junior status or higher) to apply marketing and business knowledge for problem solving in an organizational workplace setting. Students identify and organize their own internship position and particular project (depending on area of interest) with assistance from department staff, as needed. Projects will vary in scope and content and may include topics such as buyer behavior, customer satisfaction, service quality, e-marketing, and others. Students are expected to be on the job for approximately 8 hours per week during the course of the semester. Prerequisites: Minimum of 3.0 GPA; MKT 210 or MKT H210 (formerly MKT 310) AND JUNIOR STANDING and permission from instructor. 1 term - 3 credits.
- MKT-H524 Global Marketing Consulting
Prerequisites:
MKT 210
Credits:
3.00
Description:
This course offers global consulting experience with international corporate partners. Teams of Suffolk Business students work on strategic consulting projects that feature global marketing challenges (e.g., market entry decisions, consumer research, distribution channel analysis and other marketing strategy issues). At the end of the semester, students will finalize the projects and report to the business clients.
- MKT-H525 Honors Professional Marketing Consulting
Prerequisites:
MKT 319; 3.2 GPA
Credits:
3.00
Description:
This course provides qualified students with a unique opportunity to work either individually or with other qualified students, on a marketing consulting project for a professional client. Projects could include, but are not limited to the development of strategic marketing plans and marketing research projects. Students will create and deliver a professional report and presentation to the client upon completion of the semester project.
Marketing Honors Courses
Marketing honors courses offer high-achieving students a challenging, yet rewarding, curriculum and class experience. Each semester, honors marketing elective courses are offered in addition to the required courses.- MKT-H317 Honors Consumer Behavior
Prerequisites:
MKT 210; 3.2 GPA
Credits:
3.00
Description:
This course is open to students with a GPA of 3.2 or higher. This honors course is a focused and challenging learning experience. As a result, you will be introduced to advanced concepts, ideas, and project experiences that will place you in a highly desirable position for internships, future career opportunities, and graduate school. In this course we focus on people as consumers of products, services, and experiences. We do so by drawing upon theories of consumption in fields as diverse as psychology, sociology, economics, and anthropology. Students engage in projects that link theory to insights on consumer buying, using and disposing behavior and the application of these insights in marketing programs. In the process they become more critical consumers. The classes are discussion based and active participation from students is expected.
- MKT-H318 Honors Marketing Tools and Analysis
Prerequisites:
MKT 210; STATS 250; 3.2 GPA
Credits:
3.00
Description:
This course is open to students with a GPA of 3.2 or higher. This honors course is a focused and challenging learning experience. As a result, you will be introduced to advanced concepts, ideas, and project experiences that will place you in a highly desirable position for internships, future career opportunities, and graduate school. The objective of this course is to provide students with a solid and user-friendly foundation for making better marketing and business decisions. Hands-on training with tools such as Excel and SPSS provides a meaningful learning experience and reinforces concepts learned in other courses in the Business School. Topics include marketing math and statistical analysis for marketing research. After taking Marketing Tools, students are well prepared to integrate analytical skills in business consulting projects used in upper level courses (MKT 319 and MKT 419)
- MKT-H319 Honors Marketing Research
Prerequisites:
MKT 210; STATS 250; MKT 318; 3.2 GPA
Credits:
3.00
Description:
This honors course extends the learning in other MKT courses, in particular MKT 318. You will learn advanced concepts and ideas pertaining to scientific research methodology in the context of marketing applications. Topics include planning and designing research studies, qualitative inquiry, survey design, principles of measurement, sample design, and statistical data analysis. The course is heavily project based with extensive use of SPSS for statistical data analysis. The objective of this course is to provide students with a solid and user-friendly foundation for making better marketing and business decisions. After taking Marketing Research, students are well prepared to design and carry out research to address business questions regarding problems and opportunities in upper level courses (MKT 419 and MGT 429)
- MKT-H419 Honors Marketing Policies & Strategies
Prerequisites:
MKT 210; MKT 317; MKT 318; MKT 319; 3.2 GPA; Senior standing
Credits:
3.00
Description:
This course is open to students with a GPA of 3.2 or higher. This honors course is a focused and challenging learning experience. As a result, you will be introduced to advanced concepts, ideas, and project experiences that will place you in a highly desirable position for internships, future career opportunities, and graduate school. In this capstone course, marketing majors apply lessons learned across the curricula of the Marketing Department and Sawyer School. Students test their level of marketing knowledge by working to solve challenging integrated cases for developing marketing strategy and programs. In particular, students analyze both qualitative and quantitative information, evaluate alternative courses of action, and then make strategic recommendations for resolving the issues in each case.
- MKT-H432 Honors Marketing in Emerging Markets
Prerequisites:
MKT 317; 3.2 GPA
Credits:
3.00
Description:
This course focuses on cultural consumption trends both at home and abroad. In particular it compares and contrasts the emerging markets of India and China with more established Western markets. The course is organized in two self-contained modules around a theme. The first module focuses at the market level and examines what happens to the culture when East meets West. The second module analyzes the challenges companies face in staying competitive in rapidly evolving economies. Each class in a module advances your understanding of the theme through an engaging and challenging mix of readings, assignments, and case studies. This is an intensive Honors level course and requires students to be self directed and motivated. Every class is important- there is no mid-term or final.
- MKT-H455 Honors Digital Marketing Challenges
Prerequisites:
MKT 210; 3.2 GPA
Credits:
3.00
Description:
The foundational course in the digital marketing track this course focuses on the consumer of digital media and five big picture marketing strategy challenges confronting marketers in the new digital (mobile +social) marketing era. Challenge 1: Marketing to a smarter, more engaged, empowered consumer; Challenge 2: Marketing to a networked, collaborative, and more social consumer; Challenge 3: Marketing to a more distracted and fickle consumer; Challenge 4: Marketing to a unique, individual consumer; and Challenge 5: Marketing to prosumers or producer-consumers. The course takes on these big picture challenges thorough a deep engagement with and critical analysis of readings and cases. Given this focus the course demands thorough preparation for class and active engagement in the class discussion. The evaluation is assignment and project based.
- MKT-H524 Global Marketing Consulting
Prerequisites:
MKT 210
Credits:
3.00
Description:
This course offers global consulting experience with international corporate partners. Teams of Suffolk Business students work on strategic consulting projects that feature global marketing challenges (e.g., market entry decisions, consumer research, distribution channel analysis and other marketing strategy issues). At the end of the semester, students will finalize the projects and report to the business clients.
- MKT-H525 Honors Professional Marketing Consulting
Prerequisites:
MKT 319; 3.2 GPA
Credits:
3.00
Description:
This course provides qualified students with a unique opportunity to work either individually or with other qualified students, on a marketing consulting project for a professional client. Projects could include, but are not limited to the development of strategic marketing plans and marketing research projects. Students will create and deliver a professional report and presentation to the client upon completion of the semester project.
Marketing Honors Track
The marketing honors track requires a GPA of 3.2 or higher, and the completion of either option 1 or 2.The marketing honors track has two options.
OPTION 1
Required: H317, H318, H319, & H419
Recommended: Take additional marketing honors electives to enhance the honors experience.
OPTION 2
Required: Take any five marketing honors courses
Marketing Concentrations
Students have the option to choose one of the following marketing concentrations; however, choosing a marketing concentration is not required.
Marketing majors who choose to specialize in one of five concentrations are required to complete the marketing major requirements; MKT 317, MKT 318, MKT 319 and MKT 419, as well as follow the instructions below for their area of personal interest.
1. Sports Marketing (Complete all three)
- MKT-426 Sports Marketing
Prerequisites:
MKT 210
Credits:
3.00
Description:
The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the sports context. Marketing concepts and activities are examined as they relate to the marketing of sports and marketing through sports. An emphasis is placed on the international arena and issues relevant to the sports industry.
- MKT-428 The Business of Sports and the Media
Prerequisites:
MKT 210
Credits:
3.00
Description:
The Business of Sport focuses on the multibillion-dollar global sport industry and the challenges facing today's sport business leaders. Because the business of sport is interdisciplinary in nature, insights from a variety of stakeholders in the sport industry, along with perspectives from the major business disciplines including marketing, management, finance, information technology, and ethics are integrated throughout the course. This course provides an in-depth analysis of issues specific to the business of sport. The course is designed for future sport business leaders as well as those interested in the inner-workings of the industry. Students will apply knowledge and skills learned in core business courses to the unique issues found in the sport industry.
- MKT-430 Sports Marketing Consulting
Prerequisites:
Take MKT-210 or MKT-H210 and MKT-318 OR MKT-H318 or MKT-319 or MKT-H319.
Credits:
3.00
Description:
This course presents an in-depth and innovative framework for implementing relationship marketing within the sport industry. This framework includes network-and market-oriented methods and tools that enable sport organizations to design and develop products that provide targeted stakeholders with greater functional and experiential value. Sport organizations provide a wide variety of services from leadership, governance, management, development, entertainment and control to educational materials and other retail products, all of which benefit from relationship marketing principles. Because many sport organizations have adopted a relationship-marketing approach, they are necessarily network-based, operating in a system formed by numerous stakeholders. Their goals may be economic, social or environmental with the foundation of the system being the sport itself, with various bodies involved in the development of the sport. Through a consulting project with a sport organization, students will develop an understanding of the dynamics of the relationships between the different stakeholders who make up the network of the sport industry. Specifically, students will learn how sport organizations carry out their strategic actions within a network of stakeholders.
2. Marketing Innovation and New Media (Choose three)
- MKT-440 New Product Development
Prerequisites:
MKT 210
Credits:
3.00
Description:
The object of this course is to familiarize students with the new product techniques that are commonly used in the consumer product and service industries. The focus will be on the marketing function's input to the new product process during the pre-launch and launch stages. The course will cover a wide range of issued such as marketing definition, concept generation and evaluation, product design, product positioning, test marketing, and product launch and tracking. The course will be based on lectures, case discussions, and project assignments. The lectures will provide an overview and cover issues included in the assigned readings. It is essential that you are familiar with the readings before every class. The case discussion (student participation is vital here) will provide an application setting to test the concepts learned in the lectures. The project assignments are designed to give you hands-on-experience with new product development tools and techniques.
- MKT-444 Managing Social Media
Prerequisites:
MKT 210
Credits:
3.00
Description:
Social media has altered the landscape of business, communications, marketing, and society as a whole. While some social media like Wikipedia and Facebook have become part of the fabric of many consumers' lives, new media like Snapchat and Tumblr are emerging. This constantly evolving landscape offers businesses innovative ways for generating awareness, demand and revenue. In this course students will take away a social media vocabulary, a set of social media skills and tools, and analytical frameworks for analyzing effective social media business practices. Naturally, student projects, assignments, and other activities will use social media tools.
- MKT-446 High Tech Marketing
Prerequisites:
MKT 210
Credits:
3.00
Description:
Marketing of high-tech technology products and innovations occur in turbulent environments, and requires rapid decision making with incomplete information and risky prospect. The fast pace of change defines the momentum of evolution in the high-technology markets. Marketing in such an environment commands knowledge about the idiosyncratic features of high-tech products, innovations, and the industries. Marketing success in high-tech industries also calls for capabilities and skills of analyzing decision problems and designing solutions. To achieve these objectives, this course is built on extensive analysis of Harvard Business School cases, class discussions of intriguing phenomena in high-tech industries, and learning-by-doing student projects that focus on real-life companies and technologies. The topics covered in this course include the following: - Characteristics of high-technology industries - Different types and characteristics of high-tech products and innovations, and their marketing implications - Organizational culture and management strategies for high-tech products and innovations - Strategic alliances in developing and marketing high-tech products and innovations - Acquisition and understanding of market information for high-tech products and innovations - Customer adoption and diffusion of high-tech products and innovations -Market introduction strategies for high-tech products and innovations
- MKT-H455 Honors Digital Marketing Challenges
Prerequisites:
MKT 210; 3.2 GPA
Credits:
3.00
Description:
The foundational course in the digital marketing track this course focuses on the consumer of digital media and five big picture marketing strategy challenges confronting marketers in the new digital (mobile +social) marketing era. Challenge 1: Marketing to a smarter, more engaged, empowered consumer; Challenge 2: Marketing to a networked, collaborative, and more social consumer; Challenge 3: Marketing to a more distracted and fickle consumer; Challenge 4: Marketing to a unique, individual consumer; and Challenge 5: Marketing to prosumers or producer-consumers. The course takes on these big picture challenges thorough a deep engagement with and critical analysis of readings and cases. Given this focus the course demands thorough preparation for class and active engagement in the class discussion. The evaluation is assignment and project based.
- MKT-466 Mobile Marketing: Reaching the Multi-Screen Consumer
Prerequisites:
MKT 210
Credits:
3.00
Description:
This new course in the digital marketing track focuses on how mobile device usage has completely changed the paradigm for companies in every industry. It will focus on the following four major areas: 1. consumer usage of mobile devices; 2. mobile-only companies and applications, 3. mobile hybrids - companies making a huge shift to mobile; and 4. mobile marketing and advertising. The course will rely heavily on discussion of real mobile business cases with lectures from leaders from inside the mobile industry. Evaluation will be based on assignments, class participation, and a group project.
- MKT-477 eMarketing
Prerequisites:
MKT 210
Credits:
3.00
Description:
This course explores how we can use the principles of web marketing as effective marketing tools. The course will have the following learning components: lectures, guest lectures, web site analyses, and student project presentations.
3. Brand Marketing (Choose three)
- MKT-315 Integrated Marketing Communication
Prerequisites:
MKT 210
Credits:
3.00
Description:
Integrated Marketing Communications (IMC) is a cross-functional process for managing customer relationships that drive brand value. This course examines the strategic foundations of IMC, the factors and processes necessary for creating, sending, and receiving successful brand messages. Furthermore, the social, ethical and legal issues as well as measurement and evaluation of marketing communication will be examined.
- MKT-423 Retail Strategy
Prerequisites:
MKT 210
Credits:
3.00
Description:
Retail Strategy provides students with an introduction to the field of retailing. The course focuses on the retail environment, structure and strategy, the development and implementation of the retailing mix, and financial and managerial considerations. Topics include information systems for retailing, the internationalization of retailing and the growth of non-store retailing activities.
- MKT-442 Brand Marketing
Prerequisites:
MKT 210
Credits:
3.00
Description:
Brand marketing has become an increasingly important function in organizations. The purpose of this course is to provide a thorough understanding of brand marketing principles and practices. The role of brands and branding will be examined both from a managerial and a consumer perspective. More specifically the course will present current frameworks that guide marketing managers in how to build strong brands in the marketplace. In order to build brands successfully, it is of key importance to have a profound understanding of the roles brands play in consumer culture. The course will examine how consumers make use of brands and develop brand meaning through everyday consumption practices.
- MKT-444 Managing Social Media
Prerequisites:
MKT 210
Credits:
3.00
Description:
Social media has altered the landscape of business, communications, marketing, and society as a whole. While some social media like Wikipedia and Facebook have become part of the fabric of many consumers' lives, new media like Snapchat and Tumblr are emerging. This constantly evolving landscape offers businesses innovative ways for generating awareness, demand and revenue. In this course students will take away a social media vocabulary, a set of social media skills and tools, and analytical frameworks for analyzing effective social media business practices. Naturally, student projects, assignments, and other activities will use social media tools.
- MKT-466 Mobile Marketing: Reaching the Multi-Screen Consumer
Prerequisites:
MKT 210
Credits:
3.00
Description:
This new course in the digital marketing track focuses on how mobile device usage has completely changed the paradigm for companies in every industry. It will focus on the following four major areas: 1. consumer usage of mobile devices; 2. mobile-only companies and applications, 3. mobile hybrids - companies making a huge shift to mobile; and 4. mobile marketing and advertising. The course will rely heavily on discussion of real mobile business cases with lectures from leaders from inside the mobile industry. Evaluation will be based on assignments, class participation, and a group project.
4. Global Marketing (Choose three)
- MKT-421 Global Marketing
Prerequisites:
MKT 210
Credits:
3.00
Description:
Topics examined in this course include the variations in economic, social-cultural, legal-political, and business environments among different nations and how these variations affect the marketing practices across national boundaries. The goal is to provide students with the necessary skills to compete successfully in national and international markets. Particular attention is given to the formulation of marketing plans and programs and policies to integrate and coordinate such activities on a global basis.
- MKT-H432 Honors Marketing in Emerging Markets
Prerequisites:
MKT 317; 3.2 GPA
Credits:
3.00
Description:
This course focuses on cultural consumption trends both at home and abroad. In particular it compares and contrasts the emerging markets of India and China with more established Western markets. The course is organized in two self-contained modules around a theme. The first module focuses at the market level and examines what happens to the culture when East meets West. The second module analyzes the challenges companies face in staying competitive in rapidly evolving economies. Each class in a module advances your understanding of the theme through an engaging and challenging mix of readings, assignments, and case studies. This is an intensive Honors level course and requires students to be self directed and motivated. Every class is important- there is no mid-term or final.
- MKT-434 Services Marketing in the Global Environment
Prerequisites:
MKT 210
Credits:
3.00
Description:
The course focuses on the unique challenges of managing services and delivering quality service to customers. The attrition, retention, and building of strong customer relationships through quality service (and services) are at the heart of the course content. The course is equally applicable to an organizations whose core product is service (e.g., banks, transportation companies, hotels, hospitals, educational institutions, professional services, telecommunications, sporting industry, etc.) and to organizations that depend on service excellence for competitive advantage (e.g., high technology manufacturers, automotive, industrial products, etc.).
- MKT-H525 Honors Professional Marketing Consulting
Prerequisites:
MKT 319; 3.2 GPA
Credits:
3.00
Description:
This course provides qualified students with a unique opportunity to work either individually or with other qualified students, on a marketing consulting project for a professional client. Projects could include, but are not limited to the development of strategic marketing plans and marketing research projects. Students will create and deliver a professional report and presentation to the client upon completion of the semester project.
5. Marketing Consulting (Complete all three)
This is an honors concentration. Completion requires a GPA of 3.2 or higher.
- MKT-430 Sports Marketing Consulting
Prerequisites:
Take MKT-210 or MKT-H210 and MKT-318 OR MKT-H318 or MKT-319 or MKT-H319.
Credits:
3.00
Description:
This course presents an in-depth and innovative framework for implementing relationship marketing within the sport industry. This framework includes network-and market-oriented methods and tools that enable sport organizations to design and develop products that provide targeted stakeholders with greater functional and experiential value. Sport organizations provide a wide variety of services from leadership, governance, management, development, entertainment and control to educational materials and other retail products, all of which benefit from relationship marketing principles. Because many sport organizations have adopted a relationship-marketing approach, they are necessarily network-based, operating in a system formed by numerous stakeholders. Their goals may be economic, social or environmental with the foundation of the system being the sport itself, with various bodies involved in the development of the sport. Through a consulting project with a sport organization, students will develop an understanding of the dynamics of the relationships between the different stakeholders who make up the network of the sport industry. Specifically, students will learn how sport organizations carry out their strategic actions within a network of stakeholders.
- MKT-524 Global Marketing Consulting
Prerequisites:
MKT 210
Credits:
3.00
Description:
This course offers global consulting experience with international corporate partners. Teams of Suffolk Business students work on strategic consulting projects that feature global marketing challenges (e.g., market entry decisions, consumer research, distribution channel analysis and other marketing strategy issues). At the end of the semester, students will finalize the projects and report to the business clients.
- MKT-H525 Honors Professional Marketing Consulting
Prerequisites:
MKT 319; 3.2 GPA
Credits:
3.00
Description:
This course provides qualified students with a unique opportunity to work either individually or with other qualified students, on a marketing consulting project for a professional client. Projects could include, but are not limited to the development of strategic marketing plans and marketing research projects. Students will create and deliver a professional report and presentation to the client upon completion of the semester project.
Again, choosing a concentration is not required to be a marketing major. It is an option for students who would like to specialize in a particular area.
BSBA Degree RequirementsThe completion of the Bachelor of Science in Business Administration (BSBA) degree includes:
- A minimum of 124 semester hours of coursework and satisfaction of all degree requirements;
- 2.0 overall cumulative average;
- 2.0 average in major and minor fields of study;
- A minimum of 30 semester hours of business coursework must be completed at Suffolk University; and,
- An overall minimum of 45 semester hours of coursework must be completed at Suffolk University to be eligible to be considered for degree.
BSBA students must complete a minimum of 124 credits, AND all mandatory courses and requirements. Course descriptions may be updated periodically to reflect changes since the last published catalog.
Full-time students normally complete their degree requirements in four years. A student may shorten the time required by attending summer sessions. Part-time students normally take five to seven years to complete the requirements, depending on the course load carried
Students are responsible for knowing and complying with specific degree requirements. Any exception to the Program of Study requires written approval from Michele Rosenthal, Director, Undergraduate Programs, Sawyer Business School.
English Language Requirements
TOEFL paper-based test score : 550 TOEFL iBT® test : 77
To study at this university, you have to speak English. We advice you to
take an IELTS test. More About IELTSRequirements
We do not use specific minimums for scores or grades in the decision process, but weigh all factors together to gain a whole view of you and your potential for success as a Suffolk University student:
- Level and range of high school courses selected
- Grades achieved (official high school transcript with senior year grades)
- SAT or ACT scores (our code is 3771)
- Recommendations (two required; one from a guidance counselor, one from a teacher)
- The essay
- Other required forms
- Admission interview (optional)
- Transfer students should view the transfer requirements page for more details.
In high school, you should have completed:
- Four units of English
- Three units of mathematics (algebra I and II and geometry)
- Two units of science (at least one with a lab)
- Two units of language
- One unit of American history
- Four units distributed among other college preparatory electives
We may also consider other factors in the review process, such as:
- Class rank
- Honors courses
- AP courses
We are also very interested in personal qualities that will offer us further insights into you as an applicant, including:
- Admission interview
- Extracurricular involvement
- Community service
- Special interests
Work Experience
No work experience is required.
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
Related Scholarships*
- Academic Excellence Scholarship
"The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."
- Alumni Study Travel Fund
Scholarships for students who are already attending the University of Reading.
- Amsterdam Merit Scholarships
The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.
* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Suffolk University.
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