Marketing

The Bachelor of Arts in Marketing at Yeshiva University offers students a comprehensive understanding of the dynamic field of marketing and its crucial role in today’s business environment. This program is designed to equip students with the essential skills and knowledge necessary to excel in various marketing roles, including market research, digital marketing, branding, advertising, and consumer behavior analysis. Emphasizing both theoretical foundations and practical applications, the curriculum prepares students to develop innovative marketing strategies and solve complex problems faced by organizations in a competitive global marketplace.

Throughout their studies, students will explore key topics such as marketing principles, consumer psychology, marketing research methods, digital marketing techniques, social media strategy, advertising management, and sales strategies. The program also emphasizes the importance of ethical considerations and social responsibility in marketing practices. Students have opportunities to engage in real-world projects, internships, and case studies, providing valuable experiential learning that bridges classroom theories with industry realities. This experiential approach helps students develop critical thinking, analytical skills, and effective communication abilities crucial for leadership roles in marketing.

Yeshiva University’s strong connections with industry leaders and alumni networks offer students numerous opportunities for mentorship and professional development. The program also emphasizes the importance of technology and data analytics in shaping modern marketing strategies, preparing students to leverage digital tools and platforms effectively. Graduates of the Marketing program will be well-prepared for careers in advertising agencies, corporate marketing departments, consulting firms, and entrepreneurial ventures. The degree also serves as a solid foundation for those interested in pursuing graduate studies in marketing or related fields. Overall, the Bachelor of Arts in Marketing at Yeshiva University aims to cultivate innovative, ethical, and strategic thinkers ready to make impactful contributions in the evolving landscape of marketing.

• MAR 1001 Principles of Marketing
• MAR 2501 Buyer Behavior
• MAR 2550 Business Intelligence and Consumer Insights (Cross-listed with IDS)
• MAR 2255 E-Commerce(Cross-listed with IDS 2255)
• MAR 2621 Applied Research(Cross-listed with MAN 2621)
• MAR 2941 Sports Marketing Management (Cross-listed with MAN 2941)
• MAR 3313 Advertising Management
• MAR 3318 Social Media Marketing
• MAR 3321 Brand Management
• MAR 3323 Creative Advertising
• MAR 3500 Fashion Fundamentals
• MAR 3502 Creative and Innovative Product Development (Cross-listed with MAN 3502)
• MAR 3504 Systematic Inventive Thinking (Cross-listed with MAN 3504)
• MAR 3720 Marketing Capstone
• MAR 3320 Digital Media

• Completed application 
• Essay
• $65 application fee
• Official TOEFL (Test of English as a Foreign Language) Scores
• Official high school transcript
• Transcripts and copies of certificates must be in English or Hebrew
• SAT or ACT scores are required for students applying from CanadaYeshiva University's TOEFL school code is 2990
• Interview

Essays

All applicants, except for Honors Program applicants, must respond to one of the following prompts in 750 words or fewer.

• You are tasked with designing a new interdisciplinary course for first year students at your university. What would this course be, what is its value, and why does it appeal to you? 
•  Throughout Tanach, history, and literature, there are many examples of people who have prevailed in spite of or because of their imperfections. Can you think of one “flaw” that you would choose to keep rather than give up? Explain. 

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The financing of the Marketing program at Yeshiva University primarily involves a combination of tuition fees, scholarships, financial aid, and loan options. Tuition fees are set annually and depend on the specific school within Yeshiva University offering the program, such as the Sy Syms School of Business. Students are encouraged to consult the university’s official website for the most current fee schedules, as these can vary year by year. In addition to tuition, there are mandatory costs for course materials, technology fees, and other university-related expenses.

Yeshiva University offers various scholarships to undergraduate and graduate students enrolled in the Marketing program. These scholarships are awarded based on academic achievement, financial need, leadership qualities, and special talents. Prospective students are advised to submit the Free Application for Federal Student Aid (FAFSA) and any additional scholarship applications by the designated deadlines to be considered for financial aid. The university also participates in federal and state aid programs, including grants and loan options, which can help cover the costs of attendance.

Graduate students pursuing advanced degrees in Marketing may also explore assistantships and affiliation with research projects that provide stipends or tuition remission. Flexible payment plans are available to help students spread out their tuition payments over the course of the academic year. Furthermore, some students may qualify for private loans or alternative financing options, which require careful consideration of interest rates and repayment terms.

Yeshiva University provides comprehensive support through its Financial Aid Office, guiding students through the application process and advising on the best approach to financing their studies. It is recommended that students contact the Financial Aid Office directly or visit the university’s official website to obtain detailed and updated information about tuition costs, scholarship opportunities, eligibility criteria, application procedures, and deadlines. Overall, the university aims to make its Marketing program accessible by offering diverse financial resources tailored to support students’ academic and career aspirations.

The Bachelor of Science in Business Administration with a concentration in Marketing at Yeshiva University offers students a comprehensive education in the principles and practices of marketing within the broader context of business management. This program is designed to prepare students for a variety of careers in marketing, advertising, brand management, market research, and sales. The curriculum combines theoretical knowledge with practical application, emphasizing critical thinking, strategic planning, and effective communication skills vital for success in the dynamic field of marketing.

Students enrolled in this program will explore core business disciplines such as finance, economics, management, and accounting, alongside specialized marketing courses. These courses cover areas such as consumer behavior, digital marketing, marketing research, advertising strategies, product development, and ethical considerations in marketing. The program aims to develop students' ability to analyze market data, understand customer needs, and devise innovative marketing strategies tailored for diverse industries and global markets.

Yeshiva University’s approach integrates Jewish values and ethics into the business curriculum, fostering responsible and ethical marketing practices. The program often includes opportunities for internships, experiential learning projects, and collaboration with industry professionals, enabling students to gain real-world experience and build professional networks. Graduates of the program are well-equipped to pursue careers in various sectors, including corporate marketing departments, advertising agencies, non-profit organizations, and entrepreneurial ventures.

Moreover, the program emphasizes leadership development, cultural awareness, and technological proficiency, ensuring graduates can adapt to the rapidly changing marketing landscape shaped by digital innovations and global connectivity. The university’s vibrant academic community, experienced faculty, and strong industry ties provide an enriching environment for aspiring marketing professionals. This program ultimately aims to produce versatile, ethically grounded marketing experts who can contribute meaningfully to their organizations and society at large.