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Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.
Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define marketing opportunities and problems.
Today, global change is under way in many areas. Managers in the 21st century need a global vision to recognize and react to international marketing opportunities and challenges but also to remain competitive at home. Rigorous analysis of the competition, the customer, the environment and the organization's own capabilities are required to maintain a competitive advantage.
In building customer and partner relationships, marketing managers must harness technology, take advantage of global opportunities and ensure that they and their organizations act in an ethical and socially responsible way.
The Marketing area at Syms School of Business provides a broad coverage of the marketing discipline so that students will have the theoretical and applied background to recognize and deal with marketing challenges facing managers and their organizations.
Generally speaking, to be successful in marketing, one needs to be a good communicator, a critical thinker, and be able to relate well to others. The Syms Marketing program is designed to give students the skills to lead organizations as general managers.
- MAR 1001 Principles of Marketing
- MAR 2501 Buyer Behavior
- MAR 2550 Business Intelligence and Consumer Insights (Cross-listed with IDS)
- MAR 2255 E-Commerce(Cross-listed with IDS 2255)
- MAR 2621 Applied Research(Cross-listed with MAN 2621)
- MAR 2941 Sports Marketing Management (Cross-listed with MAN 2941)
- MAR 3313 Advertising Management
- MAR 3318 Social Media Marketing
- MAR 3321 Brand Management
- MAR 3323 Creative Advertising
- MAR 3500 Fashion Fundamentals
- MAR 3502 Creative and Innovative Product Development (Cross-listed with MAN 3502)
- MAR 3504 Systematic Inventive Thinking (Cross-listed with MAN 3504)
- MAR 3720 Marketing Capstone
- MAR 3320 Digital Media
- Completed application
- Essay
- $65 application fee
- Official TOEFL (Test of English as a Foreign Language) Scores
- Official high school transcript
- Transcripts and copies of certificates must be in English or Hebrew
- SAT or ACT scores are required for students applying from CanadaYeshiva University's TOEFL school code is 2990
- Interview
Essays
All applicants, except for Honors Program applicants, must respond to one of the following prompts in 750 words or fewer.
- You are tasked with designing a new interdisciplinary course for first year students at your university. What would this course be, what is its value, and why does it appeal to you?
- Throughout Tanach, history, and literature, there are many examples of people who have prevailed in spite of or because of their imperfections. Can you think of one “flaw” that you would choose to keep rather than give up? Explain.
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
Scholarships
- Deans' Scholarships
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