Marketing

The General Business program at Emory University offers students a comprehensive foundation in essential business principles, with a specialized focus on marketing strategies and practices. Designed for those seeking to understand the dynamic world of commerce, this program combines rigorous coursework, real-world applications, and opportunities for experiential learning. Students will explore core areas such as marketing management, consumer behavior, digital marketing, branding, and market research, equipping them with the skills necessary to analyze market trends and develop effective marketing campaigns. The curriculum emphasizes the importance of ethical decision-making, innovative thinking, and cultural awareness in today's globalized economy. Throughout the program, students engage in case studies, internships, and projects that foster strategic thinking and problem-solving abilities, preparing them for successful careers in marketing, advertising, sales, and related fields. Additionally, they have the chance to learn from distinguished faculty members who bring a wealth of industry experience and academic expertise. Emory's emphasis on interdisciplinary learning allows students to integrate knowledge from areas such as psychology, economics, and communications, enhancing their analytical skills and versatility. The program also encourages the development of leadership capabilities and professional networks through seminars, workshops, and industry events. Graduates of the program are well-equipped to pursue careers in marketing management, brand strategy, digital media, market research, and entrepreneurship, with many going on to excel in leading corporations, startups, non-profit organizations, and consulting firms worldwide. With its strong academic foundation, practical orientation, and global perspective, Emory's marketing program aims to prepare students to become innovative, ethical, and impactful marketing professionals who can thrive in a rapidly evolving business environment.

CHOOSE ONE FROM COLUMN 1:

• 342/MKT INTEL & CUSTOMER INSIGHTS
• 343/DIGITAL AND SOCIAL MEDIA STRATEGY (DSMS)
• 347/PRODUCT & BRAND MANAGEMENT
• 443/PRICING LAB

CHOOSE TWO FROM THE COMBINED SET OF COLUMNS 1 AND 2:

• 341/SEMINAR ON GLOBAL MARKETING
• 344/MARKETING ANALYTICS IN EXCEL
• 346/CONSUMER BEHAVIOR
• 348/SALES AND BUSINESS DEVELOPMENT
• 442/MARKETING CONSULTANCY PRACTICUM
• 445/PREDICTIVE SPORTS ANALYTICS
• 446/ADVERTISING AND MARKETING COMMUNICATIONS
• 447/SPORTS MARKETING
• 448/MKTG. CHANNEL STRATEGY & RETAILING
• 449/MARKETING STRATEGY

CHOOSE ONE FROM THE COMBINED SET OF COLUMNS 1, 2, AND 3:

• 324/SPORTS FINANCE
• 349/ENTERTAINMENT & MEDIA FIELDWORK
• 358/DATA ANALYTICS AND VISUALIZATION
• 414/FINANCIAL STATEMENT ANALYSIS
• 420/ADVANCED CORPORATE FINANCE
• 430/COMPETITIVE ADVANTAGE
• 432/NEGOTIATIONS
• 433/LEADING AND MANAGING CHANGE
• 440/NON-PROFIT MARKETING FIELDWORK
• 441/IDEATION
• 444/MARKETING ANALYTICS CONSULTING
• 450/FOUNDATIONS OF DIGITAL ENTERPRISES & MARKETS
• 455/FORECASTING & PREDICTIVE ANALYTICS
• 611AC/INTERNATIONAL BUSINESS LAW
• 613AC/ADVANCED MANAGERIAL ACCOUNTING

• Common Application or Coalition Application
• A $75 application fee or application fee waiver
• Official high school transcripts
• Official college transcripts, if applicable
• Official scores from the SAT and/or the ACT; if English is your second language, it is highly recommended that you submit results from the TOEFL or IELTS
  • Testing Codes: SAT/TOEFL: 5187; ACT: 0810
• Secondary school report/counselor’s recommendation
• Two teacher letters of recommendation
• Mid-year report (due January 25 for EDII; February 15 for RD applicants)
• As an international applicant, you are required to certify that you have sufficient funds to cover your expenses while attending Emory University. You will need to download a copy of the International/Financial Certification form (FIF), which should be completed and returned to the Office of Admission. We also will accept a note or statement from your bank or financial institution as proof of sufficient funding.

Scholarships

Emory University is committed to enrolling a talented first year class with representation from all corners of the globe. In accordance with this philosophy, we offer need-based financial aid awards to a select group of international students each year. As well, international applicants are encouraged to apply for merit-based scholarships through the Emory University Scholar Programs (November 15 deadline).

In order to be considered for a need-based financial assistance, international students need simply apply under our Regular Decision plan. An international student is considered a student who is NOT a U.S. citizen and NOT a U.S. permanent resident. Students who hold F1, F2, J1, J2, or G series visas or other eligible non-citizens (humanitarian parole, Cuban-Haitian Entrant, refugee status, asylum) are considered international students. Please note, these are a few of the many visas and immigration categories we work with in the admission process.

International students who apply for need-based financial aid will be reviewed as a separate cohort of applicants. In our admission process, we must be “need-aware” for international students. This means that when reviewing applications from students who are not citizens or Permanent Residents of the United States, Emory University takes into account whether or not an applicant has requested financial assistance. As a result of this need-aware approach and the limited funds available to international students, Emory’s admission rate for international applicants requesting need-based financial aid is notably lower than the rate of acceptance for those students not requesting aid. Because of this, we advise students to apply for financial aid only if they do not have the resources to fund their education, and to complete the financial aid form as accurately as possible.

International students are only eligible for financial aid if they apply for support during the admission process. Students who are certain they will need financial aid at any point during their years at Emory / Oxford must apply for financial aid during the admission process. Only those students who apply for and receive financial aid for their freshman year will be eligible to receive financial assistance in subsequent years.

International students receiving financial aid from Emory / Oxford must plan to contribute funding towards their educational expenses. For example, students will be responsible for travel expenses to the U.S. from their home country. Emory University cannot assume responsibility for economic changes such as currency fluctuation, nor can it replace lost support that a student may have expected to receive from relatives, sponsors, or government and corporate grants.

Students in the process of obtaining permanent residency status, or "Permanent Residence Pending" status in the United States, should be aware that they cannot be considered for federal financial aid until the receive actual documentation of their immigration status and provide it to the university.

The Marketing program at Emory University offers students a comprehensive education in the principles and practices of marketing, emphasizing strategic thinking, analytical skills, and innovative approaches to engaging consumers and markets. The program is designed to prepare students for dynamic careers in various sectors such as corporate marketing, advertising, brand management, digital marketing, and market research. students gain a robust understanding of consumer behavior, marketing analytics, and the development of effective marketing strategies.

Emory’s marketing curriculum integrates core business disciplines with specialized courses in marketing concepts, digital media, and communications. The program combines classroom instruction with experiential learning opportunities, such as internships, case studies, and collaborative projects with local businesses and organizations. This practical approach ensures that graduates are well-equipped to handle real-world marketing challenges and are prepared for leadership roles within their organizations.

The faculty members involved in delivering marketing education at Emory University are experienced professionals and scholars who bring industry insights and academic rigor to the classroom. They are dedicated to fostering a stimulating learning environment that encourages critical thinking, creativity, and ethical considerations in marketing practices. Students also benefit from the university's extensive alumni network and connections with industry leaders, providing valuable career development opportunities.

Emory University’s location in Atlanta, a major commercial hub, offers students unique access to a vibrant business community with numerous companies and startups seeking marketing talent. The program also emphasizes the importance of digital transformation, data-driven decision-making, and sustainable marketing practices, reflecting current trends and future directions in the field.

Whether pursuing an undergraduate degree, MBA specialization, or professional development courses, students of the marketing program at Emory are prepared to adapt to evolving market conditions and to contribute innovative marketing solutions across diverse industries. The program's rigorous academic standards, combined with real-world exposure, make it a strong choice for those aspiring to excel in marketing careers.