J'son & Partners Consulting announced the volume of online education market

March 2, 2015 (12:00). The online education market was only in its infancy for a long period. But in spite of this, the first sites appeared as early as the 90s, and as early as 2002 the first really significant project, MIT OpenCourseWare, was launched. And the launch of three powerful platforms: Coursera, EdX, and Udacity, ensured the takeoff of the market.

Despite the fact that the start of online education was not the easiest, the market was taken quickly and attracted many investors. The number of  users of online platforms reached 20 million, and the investment that went into their development totaled $300 million.

The market of online education in Russia began only a year later than the world leaders. But by now it is filled with more than 50 large-scale projects with tens of thousands of listeners. For example, the service LinguaLeo has about 6 million listeners.

This year J'son & Partners Consulting published an updated review of the Russian online education market.

Key figures and facts about the Russian online education market:

•expert assessment of the market in monetary terms 2014. ~i400 million;

•The total number of listeners is several million people;

•market growth in monetary terms compared to 2013. – 70-100%;

•market growth in monetary terms compared to 2013.

•The number of registered users on the largest MOOC platforms is in the tens of thousands, in some cases over 100,000;

•According to information from players, the conversion rate is in the range of 1-4%; median estimate ~ 2%;

•the cost of the courses varies from several thousand rubles to several tens of thousands, depending on the subject, course duration and detail; there are more than 50 sites on the market;

•7.2 million people in Russia have taken an online course at least once;

•78% of students are engaged in English studies;

•sites that prepare for the Unified State Exam and give programming skills are popular;

•the paid model prevails.

The main feature of the Russian market of such services is that they are paid. In its turn the experience of the West was built only on the free services. The Russian online education market is attracting venture capitalists. Over the past 2.5 years, Russian projects have attracted about $15 million.

Source: http://www.cnews.ru