Advertising

The Bachelor of Arts in Advertising at Northumbria University at Newcastle offers students a comprehensive education in the dynamic and fast-paced world of advertising and marketing communications. This program is designed to equip students with the fundamental skills and knowledge necessary to succeed in the competitive advertising industry, fostering creativity, strategic thinking, and practical expertise. Throughout the course, students explore a variety of topics including advertising theory, brand development, consumer psychology, digital marketing strategies, media planning, and creative design. The curriculum emphasizes the importance of innovative thinking and effective communication, preparing graduates to develop compelling advertising campaigns across multiple platforms such as print, digital, broadcast, and social media.

Students will have the opportunity to work on real-world projects and collaborate with industry partners, gaining hands-on experience in campaign planning, audience analysis, and content creation. The program also integrates current industry trends and technological advancements, ensuring students are well-versed in the latest tools and techniques used by advertising professionals today. Northumbria University's strong links with industry leaders and agencies provide students with valuable networking opportunities, internships, and potential employment pathways upon graduation. Additionally, the program fosters critical analysis of ethical considerations and corporate social responsibility within advertising practices, encouraging students to develop responsible and culturally sensitive advertising strategies. With a focus on both creative expression and strategic insight, this program prepares graduates for a variety of roles in advertising agencies, media companies, marketing departments, and freelance consultancy. Students will graduate with a portfolio of work demonstrating their skills, a deep understanding of the advertising landscape, and the confidence to innovate and lead in the diverse world of advertising communication.

• E.S.A.P. in FADSS Level 4
• Media Practice
• Advertising: Production and Texts
• Advertising 
• Global Media 
• Advertising: Campaigning 
• The Dynamics of the Advertising Agency
• Principles of Visual Communication
• E.S.A.P. in FADSS Level 5
• Applied Media Production Skills 
• Advertising: Reception and Texts 
• Advertising: Brands and Brand Organisation 
• Dynamics of Advertising & Campaigning
• The Sound of Advertising
• E.S.A.P. in FADSS Level 6
• Global Marketing and Communication
• Media Dissertation 
• Media Practical Project
• Celebrity Media
• Advertising Placement
• Copywriting
• Live Brief 
• Advertising: Ethics and Regulation

Requirements

• International applicants are required to have one of the following English language qualifications with grades as shown below.A British Council International English Language Testing System (IELTS) score of 6.0 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 5.5. Pearson Academic score of 54 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 51.
• Five GCSEs at grade C or above including English Language and Mathematics.
• Fully completed application form
• Personal Email address must be included on application form
• Transcripts and/or certificates (including a certified translation if not in English)
• Passport - copy of personal details page
• Proof of financial sponsorship if applicable
• Portfolio if required (Art and Design portfolios only to be sent with application. Any other courses requiring a portfolio you will be notified how to send, after we receive your application)
• Reference
• Confirmation of immigration history including copies previous and current visas if applicable

Scholarships

• International Academic Scholarships
• Early Payment Discount

The Bachelor of Arts in Advertising at Northumbria University at Newcastle is a comprehensive undergraduate program designed to equip students with the necessary skills and knowledge to succeed in the dynamic and competitive field of advertising. This course offers a blend of creative, strategic, and technical training, ensuring graduates are well-prepared to enter a variety of roles within the advertising industry, including advertising agency work, brand management, media planning, and digital marketing. The program emphasizes the development of practical skills alongside theoretical understanding, allowing students to gain hands-on experience with real-world advertising campaigns, media production, and digital platforms. Through a combination of lectures, workshops, industry projects, and placements, students learn about the history and theory of advertising, consumer behavior, branding strategies, and the latest digital marketing tools. Northumbria University is renowned for its strong links with industry partners, providing opportunities for networking, internships, and live project work that enhance employability upon graduation. The curriculum also covers topics such as creative thinking, visual communication, copywriting, campaign planning, and market research. Students are encouraged to develop critical thinking and innovative approaches to advertising challenges, preparing them to adapt to future industry developments. The university's facilities include state-of-the-art multimedia labs, editing suites, and digital media resources to support practical learning. Graduates of this program are equipped to pursue careers in advertising agencies, media companies, client organizations, or to continue their education at postgraduate level. The course aims to foster originality, strategic insight, and ethical awareness among students, aligning with the evolving demands of the advertising world. Overall, the BA in Advertising at Northumbria University at Newcastle offers a robust foundation for aspiring advertising professionals, combining academic rigor with industry relevance to foster creative and strategic excellence.