Electronic Commerce

Electronic Commerce at Dublin City University is a comprehensive undergraduate program designed to equip students with the essential skills and knowledge to excel in the rapidly evolving digital marketplace. This degree combines core principles of business, information technology, and digital marketing to provide students with a multidisciplinary understanding of electronic commerce operations and strategies. Throughout the course, students will explore key areas such as online marketing, e-business development, digital systems, web technologies, data analytics, and cybersecurity, ensuring they are well-prepared to meet the demands of the modern digital economy.

The program emphasizes practical learning through project work, industry placements, and the use of cutting-edge technological tools. Students will have opportunities to develop their technical skills in website development, coding, and digital system management, alongside learning about the strategic aspects of online commercial activities. The curriculum is designed to foster innovation and entrepreneurial thinking, encouraging students to develop their own e-commerce initiatives or contribute effectively to existing online businesses.

Dublin City University’s strong links with industry partners ensure that the program remains relevant and aligned with current market trends. Graduates of this program will be well-equipped to pursue careers in digital marketing, e-commerce management, web development, online retail, digital consulting, and technology-focused business roles. The program aims to produce graduates who are not only technically proficient but also possess the critical thinking and problem-solving skills necessary to thrive in a dynamic and competitive global digital environment. By combining theoretical foundations with practical application, the Electronic Commerce program at Dublin City University offers students a robust platform to build a successful career in the digital marketplace.

Programme

It aims to provide graduates with the multi-faceted skills required to operate successfully in the dynamic e-commerce, mobile technology and other high tech industries. With a strong practical focus, it has a wealth of attractive features for both recent graduates and those wishing to update their skills through full-time study.

Year 1 Core Modules:

Year 1 Optional Modules:

Requirements

General Entry Requirements

There are two distinct intakes into the degree programme reflecting the two different concentrations of the graduates produced.

Technical Stream: Candidates must have, at a minimum, a second class honours degree in computer science, computing, computer applications or a related discipline. Candidates with significant industry experience in the electronic commerce/software development sectors, in addition to a primary degree in some other discipline, may also apply for entry.

Business Stream: Candidates must have, at a minimum, an upper second class honours degree in business, computing or a related discipline.In exceptional circumstances, candidates with a lower second class honours degree may be admitted. Candidates with significant business experience, on top of a primary degree in some other discipline, may also apply for entry.

International Applications

International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. 

Dublin City University is proud to award merit-based scholarships to high achieving students who enter the Faculty of Engineering and Computing and the Faculty of Humanities and Social Sciences for the 2016/17 academic year. These scholarships are available to Indian applicants only and are based on academic merit to those who have a Full Offer. 

The Faculties also award scholarships of €1,000 to high achievers entering Masters and Bachelor programmes who are ranked by academic achievement. 

Electronic Commerce at Dublin City University is a comprehensive program designed to equip students with the knowledge and skills necessary to excel in the rapidly evolving digital business environment. The curriculum covers a wide range of topics including online marketing, e-business strategies, digital systems and infrastructure, web development, cybersecurity, data analytics, and legal aspects of e-commerce. Students will gain practical experience through projects and internships, preparing them for careers in online retail, digital marketing, IT consultancy, and e-commerce entrepreneurship. The programme emphasizes a multidisciplinary approach, integrating technical, commercial, and legal perspectives to provide a well-rounded education. Dublin City University is renowned for its strong industry connections, which facilitate guest lectures, networking events, and employment opportunities for graduates. The program also focuses on developing critical thinking, problem-solving, and innovative skills necessary to adapt to technological changes and market demands. Students will have access to state-of-the-art facilities, including computer labs and digital media resources, to support their learning and project work. Upon completion, graduates will be equipped to design, implement, and manage e-commerce systems and strategies, contributing to the growth of digital businesses locally and globally. The program prepares students for a range of roles such as e-commerce manager, digital marketing specialist, web developer, and data analyst. Dublin City University's Electronic Commerce degree aims to produce graduates who are both technically proficient and business-savvy, ready to lead in the digital economy.