Accounting and Marketing

The Bachelor of Commerce with a specialization in Accounting and Marketing at The University of Adelaide offers students a comprehensive education in the core principles of business, finance, and commercial strategy. This program is designed to equip students with the essential skills and knowledge necessary to excel in dynamic and competitive industries such as accounting, financial management, advertising, and market research. Throughout the course, students will explore fundamental concepts including financial accounting, management accounting, marketing principles, consumer behavior, digital marketing, and strategic management. The curriculum combines theoretical foundations with practical applications, ensuring graduates are well-prepared for real-world challenges in their chosen fields.

Students will have the opportunity to develop expertise in financial reporting, auditing, taxation, and business law, along with marketing research, branding, digital marketing strategies, and customer relationship management. The program emphasizes the importance of ethical practices and social responsibility within business contexts, fostering a holistic understanding of sustainable business development. Additionally, through internships, industry projects, and case studies, students can gain valuable hands-on experience, enhancing their employability upon graduation.

The Bachelor of Commerce degree provides flexible study options, allowing students to tailor their coursework according to their career aspirations. The university's strong links with industry partners and experienced faculty members ensure that students receive current and relevant education that aligns with industry trends. Graduates of this program will be prepared for diverse roles across accounting firms, marketing agencies, corporate finance departments, and entrepreneurial ventures. They will also possess the analytical skills, strategic thinking, and communication abilities essential for success in the global business environment.

Overall, this program offers an in-depth understanding of the interconnected nature of accounting and marketing disciplines, positioning students to become innovative and effective professionals capable of making meaningful contributions to their organizations and society as a whole.

Our Master of Dentistry and Marketing Fulfills the Need for associate membership of CPA Australia, and Chartered Accountants Australia and Newzealand.

Program requirements for Bachelor of Commerce (Accounting) at The University of Adelaide encompass a comprehensive set of academic and foundational criteria designed to ensure students are well-prepared for professional practice in accounting. Prospective students must meet subject prerequisites typically including English language proficiency, with a minimum IELTS score of 6.5 overall, and no individual band less than 6.0, or equivalent evidence of proficiency. Applicants are generally required to have completed secondary education comparable to Year 12 in Australia, demonstrating strong performance particularly in Mathematics and English.

The program comprises core courses covering fundamental accounting principles, financial accounting, managerial accounting, corporate accounting, auditing, and taxation. Additionally, students are expected to undertake elective units that may include business law, economics, information systems, finance, and ethics, offering a well-rounded understanding of business practices and ethical considerations relevant to accounting.

Attendance at lectures, tutorials, and workshops is mandatory, with continuous assessment through assignments, quizzes, case studies, and examinations playing a significant role in the grading process. Practical experience is integrated via internships, industry projects, or simulated case analyses, providing students with real-world exposure. Graduation prerequisites involve the successful completion of approximately 36 units, including specified compulsory courses, within the designated timeframe.

The program also emphasizes developing communication skills, critical thinking, and ethical decision-making, often supported through seminars and interactive workshops. Post-admission, students are encouraged to engage with professional accounting bodies, such as CPA Australia or Chartered Accountants Australia and New Zealand, which may involve completing additional accreditation requirements post-graduation. Overall, program requirements are designed to cultivate theoretical knowledge alongside practical skills, preparing graduates to meet industry standards and pursue careers in accounting, finance, and related disciplines.

The University of Adelaide offers comprehensive financing options for students enrolled in its Accounting and Marketing undergraduate programs. Tuition fees vary depending on the specific course load, year of study, and student nationality. Domestic students benefit from government subsidized tuition fees through various schemes, including the Commonwealth Supported Place (CSP), which significantly reduces the financial burden. International students, on the other hand, are required to pay full tuition fees, which are outlined annually on the university’s official website and can range approximately from AUD 37,000 to AUD 44,000 per year for undergraduate studies.

In addition to tuition fees, students should consider associated costs such as textbooks, supplies, and living expenses. The University of Adelaide provides a range of financial aid options to assist students in managing these costs. Scholarships are available for both domestic and international students based on academic merit, financial need, and other criteria. Examples include the Adelaide Excellence Scholarships, International Student Scholarships, and specific faculty-based awards, which can cover partial or full tuition fees and sometimes provide additional allowances.

Students can also access government loan programs such as HECS-HELP for eligible domestic students, which allows them to defer part of their tuition fees and repay the amount through the taxation system once they reach a certain income threshold. International students are encouraged to explore scholarships offered specifically for overseas applicants, as well as private and external funding sources.

The university promotes flexible payment options, enabling students to pay their tuition fees in installments, easing the financial burden over the duration of their studies. Additionally, students are encouraged to seek part-time employment opportunities both on and off-campus, as the university’s location within Adelaide provides numerous employment prospects that can supplement their income.

For international students planning to study at the university, additional expenses such as health insurance (Overseas Student Health Cover, OSHC), visas, and travel costs should also be included in their financial planning. The university’s dedicated financial aid office provides tailored advice and support services to help students understand the full scope of their financial commitments and explore available funding options.

In conclusion, the University of Adelaide offers a variety of financial schemes and support programs designed to facilitate access to its Accounting and Marketing programs, ensuring students can focus on their academic success while managing their financial responsibilities effectively.

The University of Adelaide offers comprehensive undergraduate and postgraduate programmes in Accounting and Marketing, designed to prepare students for dynamic careers in these essential business disciplines. The Bachelor of Accounting provides students with foundational knowledge in financial accounting, management accounting, auditing, and taxation, equipping graduates with the skills necessary to excel in accounting roles across various industries. The programme emphasizes practical experience, critical thinking, and ethical practices, ensuring students are well-prepared for professional certification and employment. Additionally, students have the opportunity to undertake work placements, gaining real-world exposure to accounting environments.

The Master of Accounting at The University of Adelaide is aimed at those seeking to deepen their understanding of accounting principles, financial reporting, and corporate governance. This postgraduate qualification enables students to develop advanced analytical skills and a strategic approach to accounting issues, with a focus on contemporary challenges such as regulation and compliance. The programme also prepares graduates for professional accreditation pathways, including CPA Australia and Chartered Accountants Australia and New Zealand.

Similarly, the Marketing programmes at the university offer a comprehensive education in consumer behaviour, market research, digital marketing, branding, and strategic marketing management. The undergraduate Bachelor of Marketing provides students with a solid foundation in marketing theories coupled with practical skills in market analysis, digital tools, and campaign management. The curriculum incorporates case studies, group projects, and industry connections to ensure students gain hands-on experience. The postgraduate Master of Marketing builds on these principles, offering more advanced coursework in areas like market segmentation, marketing analytics, and global marketing strategies. Students are encouraged to engage in internships and collaborative projects with industry partners, fostering a practical understanding of marketing challenges in various sectors.

Both disciplines benefit from The University of Adelaide’s strong links with industry, giving students access to networking opportunities, industry guest lectures, and mentorship programmes. The university’s focus on research-driven teaching ensures that students are exposed to the latest developments and best practices in accounting and marketing. Career services support graduates in securing employment through resume workshops, interview preparation, and industry events. Overall, the university’s programmes in Accounting and Marketing aim to develop well-rounded professionals equipped with analytical skills, practical experience, and ethical understanding, ready to make impactful contributions in their respective fields.