Business Administration (Marketing)

The Bachelor of Business Administration (Marketing) program at the University of the Fraser Valley is designed to equip students with comprehensive knowledge and practical skills essential for success in the dynamic field of marketing. This program offers a solid foundation in core business principles, including management, economics, and accounting, integrated with specialized marketing courses that cover areas such as market research, consumer behavior, digital marketing, branding, advertising, and sales strategies. Students will have the opportunity to learn from experienced faculty members who bring real-world insights into the classroom, fostering an engaging learning environment that emphasizes critical thinking, creativity, and ethical practices. The program also emphasizes practical experience through case studies, projects, internships, and collaborations with local businesses, allowing students to apply their learning in real-world contexts. With a curriculum focused on strategic marketing planning, data analysis, and innovative communication methods, graduates will be prepared for diverse careers in marketing, advertising, brand management, and market research. The program's flexible structure includes options for part-time study, online courses, and co-op placements, enabling students to tailor their education to their individual career goals and schedules. Graduates of this program will be well-positioned to pursue advanced education or enter the workforce confidently, contributing effectively to organizations' growth and success in an increasingly globalized and competitive environment.

Program Overview: Business Administration (Marketing)

The Business Administration (Marketing) program at the University of the Fraser Valley is designed to equip students with comprehensive knowledge and practical skills in the dynamic field of marketing within the broader context of business administration. This curriculum provides a solid foundation in core business principles while emphasizing specialized marketing strategies, consumer behavior, digital marketing trends, and market research techniques necessary for success in today’s competitive marketplace.

Throughout the program, students will explore fundamental topics such as principles of management, financial accounting, business law, and organizational behavior, which serve as the backbone of effective marketing practices. In addition, the curriculum delves into specialized areas including marketing communications, brand management, retail marketing, international marketing, and e-commerce, allowing students to develop a broad understanding of various marketing channels and platforms.

A key component of the program is hands-on learning through case studies, group projects, and internships. These experiential opportunities enable students to apply theoretical concepts to real-world scenarios, fostering critical thinking and problem-solving skills. Students will also learn to utilize modern marketing tools and software, analyze market data, and develop strategic marketing plans tailored to different industries and customer segments.

The faculty comprises experienced professionals and researchers dedicated to providing personalized guidance and mentorship throughout the student's academic journey. The program also emphasizes ethical considerations and sustainable marketing practices, preparing graduates to operate responsibly and innovatively in their future careers.

Career prospects for graduates of the Business Administration (Marketing) program are diverse and promising. Alumni typically pursue roles such as marketing coordinator, brand manager, digital marketing specialist, market analyst, sales manager, and advertising executive across various sectors including retail, services, manufacturing, and technology companies.

The program prepares students to continue their education in graduate studies or enter the workforce with confidence. With a curriculum aligned with current industry standards and a focus on developing both theoretical understanding and practical skills, the Business Administration (Marketing) program at UFV offers an excellent pathway for aspiring marketing professionals eager to make a positive impact in the business world.

The University of the Fraser Valley offers a Bachelor of Business Administration with a specialization in Marketing. To complete this program, students are required to fulfill a total of 120 semester credits, which typically include a combination of core business courses, marketing-specific courses, and elective options. The curriculum is designed to provide students with a comprehensive understanding of business principles, marketing strategies, consumer behavior, digital marketing, market research, and communication skills. Students must complete foundational courses such as Introduction to Business, Business Statistics, Macroeconomics, Microeconomics, and Financial Accounting to establish a solid base in business disciplines.

In addition to the core courses, students are required to undertake specialized marketing courses, which may include Marketing Principles, Consumer Behavior, Marketing Research, Digital Marketing, Advertising and Promotion, and Strategic Marketing Management. Practical experience is emphasized through seminars, group projects, case studies, and possibly an internship requirement, allowing students to apply theoretical knowledge to real-world scenarios. The program also encourages developing critical thinking, ethical decision-making, and leadership skills essential for successful careers in marketing.

Graduates are expected to demonstrate competency in analyzing market trends, developing marketing plans, conducting research, utilizing digital marketing tools, and communicating effectively with diverse audiences. To graduate, students must maintain a minimum cumulative GPA specified by the university, typically around 2.0-2.5, and complete all required courses with passing grades. The program may also include a capstone project or thesis, integrating marketing principles learned throughout the coursework, allowing students to showcase their comprehensive understanding of the field. Overall, the program aims to prepare students for entry-level marketing positions, graduate study, or entrepreneurship, emphasizing both theoretical foundations and practical skills relevant to current industry practices.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The University of the Fraser Valley offers various financial options to support students enrolled in the Business Administration (Marketing) program. Tuition fees for domestic students are competitive and subject to annual review, with rates typically published on the university's official website. International students are charged higher rates, and precise figures can be obtained from the university's international admissions office. In addition to tuition, students should consider supplementary costs such as textbooks, supplies, and technology, which vary depending on the courses taken.

UFV provides multiple financial aid opportunities, including entrance scholarships, awards, and bursaries available to eligible students based on academic achievement, financial need, or community involvement. Scholarships are often automatically considered through the admission process, but students may also apply separately for specific awards. The university encourages students to explore external funding sources such as government student loans, grants, and private sector scholarships, which can significantly offset educational expenses.

Work-study programs are available, allowing students to work part-time on or off-campus, providing both income and valuable work experience that complements their studies. UFV also offers payment plans that enable students to split tuition payments into manageable installments throughout the semester, reducing financial burden.

International students may have access to additional financial support, including specific scholarships, grants, and bursaries aimed at promoting their studies at UFV. Financial counseling and planning services are accessible to help students navigate their funding options effectively and develop budgets to manage their educational expenses.

Overall, UFV is committed to making education accessible and affordable through a combination of competitive tuition rates, scholarships, loans, work opportunities, and supportive services. Prospective and current students should routinely check the university’s official financial aid webpage for the latest information on funding opportunities, application deadlines, and eligibility criteria to maximize their financial support for the Business Administration (Marketing) program.

The Bachelor of Business Administration (Marketing) program at the University of the Fraser Valley is designed to equip students with comprehensive knowledge and practical skills essential for a successful career in marketing and business management. This program emphasizes a blend of theoretical foundations and real-world application, ensuring graduates are well-prepared to meet the dynamic demands of the marketing industry. Students will explore various core areas including marketing principles, consumer behavior, digital marketing, branding strategies, market research, and strategic planning. The curriculum is structured to foster critical thinking, analytical skills, and effective communication, which are vital for developing innovative marketing campaigns and managing complex business environments.

Throughout the program, students have opportunities to engage with current industry practices through case studies, internships, and project-based learning. The university's strong connections with local businesses and organizations provide valuable networking opportunities, allowing students to gain practical insights and build professional relationships. Additionally, the program offers specialized electives that enable students to tailor their education to specific interests within marketing, such as social media marketing, marketing analytics, or international marketing.

The faculty members are experienced professionals and scholars dedicated to student success, providing mentorship and guidance throughout the course of study. The university’s modern facilities, access to industry-standard software, and supportive academic environment create an ideal setting for developing both theoretical knowledge and practical expertise. Graduates of the Business Administration (Marketing) program are well-positioned to pursue careers in advertising agencies, corporate marketing departments, market research firms, or to start their own businesses. They also possess a solid foundation for further studies in business or marketing at graduate levels.

The program also emphasizes ethical practices and corporate social responsibility, encouraging students to consider the broader impact of marketing strategies on society and the environment. Overall, the Bachelor of Business Administration (Marketing) at the University of the Fraser Valley combines academic excellence, practical skills, and industry engagement to prepare students for successful professional journeys in the competitive field of marketing.