Business and Design

The Bachelor of Business and Design at the University of the Sunshine Coast offers students a unique opportunity to develop essential skills and knowledge in both business management and creative design. This innovative degree program combines practical business principles with creative design techniques, preparing graduates to excel in diverse industries such as marketing, advertising, product development, branding, and entrepreneurial ventures. Throughout the course, students gain a comprehensive understanding of core business concepts including management, economics, finance, marketing, and leadership, while also exploring the fundamentals of visual communication, graphic design, user experience, and digital media. The program emphasizes a hands-on approach, allowing students to undertake real-world projects, internships, and industry placements that foster practical skills and industry connections. Students will have access to state-of-the-art facilities, including design studios, multimedia labs, and business simulation environments, enabling them to translate theory into practice effectively. The curriculum is designed to be flexible, offering elective courses that allow students to tailor their learning experience according to their career goals and interests. By integrating teamwork, critical thinking, and problem-solving into the coursework, the program aims to produce versatile graduates who can adapt to the dynamic business and design landscapes. Graduates of the Bachelor of Business and Design are well-equipped to pursue careers in graphic design, branding, digital marketing, project management, or to start their own creative and business enterprises. With a focus on innovation, sustainability, and ethical practices, the program prepares students to contribute meaningfully to their communities and industries. The University of the Sunshine Coast is committed to providing a supportive learning environment that encourages creativity, collaboration, and professional growth, ensuring students are ready to make a positive impact in their chosen fields.

The Bachelor of Business and Design at the University of the Sunshine Coast offers a comprehensive interdisciplinary program that prepares students for a dynamic career in the modern industry landscape. This undergraduate degree blends core business disciplines with innovative design skills, equipping graduates with a versatile skill set applicable across various sectors. Throughout the course, students explore fundamental concepts in marketing, management, finance, and entrepreneurship while simultaneously developing advanced competencies in visual communication, graphic design, user experience (UX), and creative problem-solving. The program emphasizes practical learning through hands-on projects, industry placements, and collaborative work, fostering real-world skills and professional networks. Students will engage with cutting-edge design tools and software, learn to analyze market trends, and develop strategic thinking skills vital for leadership roles. The curriculum is structured to promote critical thinking, creative innovation, and effective communication, enabling graduates to adapt to rapidly changing business and design environments. Additionally, the program offers specialization options in areas such as branding, digital media, and sustainable design, allowing students to tailor their studies to specific career interests. With a focus on sustainability, ethical practices, and global perspectives, the Bachelor of Business and Design prepares students not only for employment but also for responsible leadership in their chosen fields. The courses are delivered by experienced academics and industry professionals, ensuring a blend of theoretical knowledge and practical application. Upon graduation, students are equipped with the skills necessary for roles in marketing agencies, design studios, corporate innovation teams, freelance consultancy, and entrepreneurial ventures. The university’s strong relationships with local, national, and international industries provide opportunities for internships and networking, enhancing employability and career development. The program is ideal for individuals passionate about integrating business acumen with creative design, aiming to make impactful contributions to the business world through innovative solutions and creative insights.

Program requirements for the Bachelor of Business at the University of the Sunshine Coast typically include completing a set of core courses in areas such as accounting, finance, marketing, management, and business law. Students are expected to undertake a combination of foundational and advanced units, totaling approximately 24 to 28 courses over the duration of the degree, which usually spans three years of full-time study. In addition to core modules, students may choose electives from a range of business disciplines to tailor their degree to specific interests or career goals. Entry requirements generally include a completed secondary education qualification such as an Australian Year 12 or equivalent, with minimum academic standards specified by the university. International students must meet English language proficiency requirements, often evidenced by IELTS scores or equivalent. Students are also encouraged to engage in practical learning experiences, including internships or industry projects, which may be a mandatory component of the program to enhance employment readiness. Some programs might require students to undertake a capstone project or thesis in their final year, demonstrating comprehensive understanding and application of business principles. Participation in workshops, seminars, and industry visits is supported or recommended to provide real-world exposure. The program may also impose prerequisites for certain advanced units, ensuring students build on foundational knowledge progressively. Overall, the program aims to equip graduates with essential skills in critical thinking, problem-solving, communication, and ethical business practices, preparing them for diverse careers in the dynamic global market.

The University of the Sunshine Coast offers a range of financing options for students pursuing Business and Design programs to assist with the cost of their education. Domestic students can access a variety of government-funded loans and support schemes, including HECS-HELP and FEE-HELP, which allow eligible students to defer their tuition fees until they are earning an income above the repayment threshold. These options significantly reduce the upfront financial burden, enabling a broader range of students to access quality higher education. International students are generally required to pay tuition fees upfront or through the university’s payment plans, which can be structured into installments to make payments more manageable. The university also offers scholarships, grants, and bursaries targeting high-achieving students or those facing financial hardship, thereby providing additional financial aid opportunities. Students are encouraged to explore external funding sources such as government grants, industry sponsorships, and private scholarships relevant to the fields of Business and Design. The university's financial counseling services are available to assist students in planning their finances, understanding their borrowing options, and managing their educational expenses responsibly. Payment plans can often be customized, allowing students to spread payments over the semester or year, and in some cases, emergency financial assistance may be available to support students experiencing unforeseen financial difficulties. Overall, the University of the Sunshine Coast’s financial support programs aim to ensure equitable access to education and reduce financial barriers for all enrolled students in Business and Design programs.

The University of the Sunshine Coast offers a comprehensive program in Business and Design that combines core business principles with creative design practices. This degree is tailored to equip students with the essential skills needed to excel in dynamic industries where innovation and strategic thinking are crucial. The curriculum includes a diverse range of subjects such as marketing, management, finance, entrepreneurship, and accounting, along with specialized courses in graphic design, visual communication, user experience, and product development. Students are encouraged to develop a strong foundation in business operations while fostering their creative abilities through practical projects and industry placements. The program emphasizes real-world applications, enabling students to work on live projects, collaborate with industry partners, and gain valuable hands-on experience. The university's facilities support experiential learning, with access to modern design studios and business labs. Additionally, students benefit from flexible study options, including full-time and part-time modes, as well as opportunities for international exchanges. Graduates of this program are prepared for careers in various sectors such as advertising, branding, digital marketing, product design, consultancy, and entrepreneurial ventures. The program also promotes critical thinking, innovation, and ethical decision-making, preparing students to adapt to a rapidly changing global marketplace. Throughout their studies, students are supported by experienced faculty members who bring industry expertise and academic excellence. The program aims to produce versatile graduates equipped to make meaningful contributions to the business and design industries, fostering leadership, creativity, and strategic problem-solving skills. Ultimately, the degree prepares students not only for employment but also for ongoing professional development and lifelong learning in the interconnected fields of business and design.