Business in Convention and Event Management

The Bachelor of Business in Convention and Event Management at Southern Cross University is a comprehensive undergraduate program designed to equip students with essential skills and knowledge for successful careers in the dynamic and expanding events industry. This degree offers a blend of theoretical understanding and practical application, covering key areas such as event planning, management, marketing, and logistics, ensuring graduates are well-prepared to coordinate and oversee a wide range of events including conferences, festivals, exhibitions, and corporate events. Throughout the course, students will develop critical skills in stakeholder engagement, budgeting, risk management, and sustainable event practices, enabling them to deliver memorable and impactful events while meeting organizational objectives and adhering to industry standards.

The program emphasizes experiential learning with opportunities for internships, industry projects, and collaborations with event organizations, providing real-world experience that enhances employability upon graduation. Students will gain insights into contemporary issues facing the events industry, such as technological integration, environmental sustainability, and cultural sensitivities. The curriculum also explores marketing and promotional strategies, digital tools, and communication skills vital for successful event management in today's competitive environment. Additionally, the program fosters leadership and teamwork abilities, preparing graduates to take on managerial roles in diverse organizational settings.

Southern Cross University’s focus on industry connections ensures students receive mentorship and networking opportunities from seasoned professionals, facilitating their transition from classroom to workplace. Graduates of this program will be qualified to pursue careers in event management companies, hospitality organizations, venue management firms, and corporate entities that require skilled event planners. With a strong foundation in business principles combined with specialized event management training, students will be equipped to innovate and lead in the evolving events landscape. The Bachelor of Business in Convention and Event Management is an excellent choice for individuals passionate about creating memorable experiences and making a positive impact in the events industry.

First Year Core Units

• Communication in Organisations
• Tourism Theories and Practices
• Introduction to Business Law
• Managing Organisations
• Hospitality Services Management
• Marketing Principles
• Accounting for Business
• Economics for Decision Making

2nd and 3rd Year Core Units

• The Human Resource Management Expert Practitioner
• Professional Development for the Workplace
• Competitive Strategy
• Tourism and Hospitality Research and Analysis
• Internship A
• Internship B

Complete the following four (4) units

• Convention and Exhibition Planning
• Festival and Special Events Planning
• Event Operations Management
• Production Management for Conventions and Events

Choose four (4) from the following

• Tourism and Hospitality Sales and Promotion
• Food and Beverage Management
• International Tourism Destinations
• Facility and Risk Management for Hospitality Operations
• Electronic Commerce Systems
• Sport, Tourism and Enterprise
• Business and Tourism International Exchange I-VIII

Requirements

• Applicants from Russia and CIS  need to go through an Education Agent.
• A qualification equivalent to Australian Year 12 and the required entry grade for your preferred course
• Russia FCCSE - 4.2
• Certified copy of academic transcripts (including grading system).
• English language test results (eg. IELTS, TOEFL or other).
• Academic or employer references (if required).
• Advanced Standing application (if relevant).

Scholarships

• Equity scholarships
• Commencing undergraduate scholarships

The Bachelor of Business in Convention and Event Management at Southern Cross University offers students a comprehensive education in the dynamic and fast-paced industry of event planning and management. This program is designed to equip students with the essential skills and knowledge needed to succeed in organizing, coordinating, and managing a wide range of events, including corporate conferences, exhibitions, festivals, weddings, and other special occasions. The curriculum combines theoretical foundations with practical applications, emphasizing leadership, strategic planning, communication, and marketing skills necessary for the successful execution of events. Students will learn about event logistics, risk management, budgeting, and sustainability practices in event management. The program often includes hands-on experiences through industry placements, workshops, and projects that provide real-world exposure and networking opportunities. Graduates are prepared for careers in various sectors such as tourism, hospitality, corporate event management, and nonprofit organizations. Southern Cross University’s location on the Gold Coast offers advantageous access to a vibrant events industry, enabling students to engage with local events and industry professionals. The program aims to develop graduates who are innovative, organized, and effective communicators, capable of adapting to the evolving demands of the event management field. The curriculum is regularly updated to reflect industry standards and emerging trends in event technology, digital marketing, and sustainable event practices. Overall, the Bachelor of Business in Convention and Event Management prepares students for a rewarding career in a global industry with significant growth potential, offering a blend of academic knowledge and practical skills to help aspiring event managers succeed in a competitive environment.