Business with Business Analytics

The Business with Business Analytics degree at Northumbria University offers students a comprehensive education that combines core business principles with specialized skills in data analysis and decision-making. This innovative program is designed to equip future business leaders with the ability to interpret complex data sets, utilize analytical tools, and apply insights to strategic business challenges. Throughout the course, students will explore vital areas such as management, marketing, finance, and operations, alongside the emerging field of business analytics. The curriculum emphasizes practical skills through hands-on projects, case studies, and industry simulations, fostering a learning environment that bridges theory and real-world application. Students will gain proficiency in data management, statistical analysis, and the use of business intelligence software, preparing them for careers in data-driven environments. The program also encourages the development of essential soft skills, including communication, teamwork, and ethical awareness, ensuring graduates are well-rounded professionals capable of contributing effectively within diverse organizational contexts. With opportunities for placements and industry engagement, students can establish valuable networks and gain practical experience. Upon completion, graduates will be prepared for a range of roles such as business analyst, data analyst, management consultant, or market researcher, in sectors including finance, marketing, consultancy, and technology. The Business with Business Analytics program at Northumbria University is committed to providing a vibrant academic community that fosters innovation, critical thinking, and lifelong learning, laying a solid foundation for a successful career in the dynamic world of business and analytics.

• Marketing Metrics and Analysis
• Business Intelligence 
• Dissertation Preparation and Research Methods
• Developing Global Management Competencies I
• Developing Global Management Competencies II
• Strategic Management for Competitive Advantage
• Academic and Professional Development
• NBS Masters Consultancy Project 
• The Newcastle Business School Masters Dissertation

Requirements

• Applicants should have an honours degree or equivalent 
• Overseas applicants should have an IELTS score of 6.5. International students without the required level of English may be asked to undertake additional English language training.
• Fully completed application form
• Personal Email address must be included on application form
• Transcripts and/or certificates (including a certified translation if not in English)
• Passport - copy of personal details page
• Proof of financial sponsorship if applicable
• Reference
• Confirmation of immigration history including copies previous and current visas if applicable

Scholarships

• International Academic Scholarships
• Early Payment Discount
• Chevening Scholarships

The Business with Business Analytics programme at Northumbria University is designed to equip students with a comprehensive understanding of core business concepts alongside specialist knowledge in business analytics. This course aims to develop analytical skills relevant to the modern business environment, enabling graduates to interpret and leverage data to make informed business decisions. The curriculum combines theoretical frameworks with practical applications, including data management, statistical analysis, and the use of technology to solve real-world business problems. Students will explore areas such as marketing, finance, human resources, and strategic management, gaining a holistic view of how analytics can influence various sectors within organizations.

Throughout the programme, students are encouraged to develop critical thinking and problem-solving abilities, supported by industry-standard tools and software. The course content is regularly updated to reflect current trends and advancements in business analytics, ensuring that graduates are prepared for the evolving demands of the workplace. The programme emphasizes the importance of ethical considerations and responsible data use in business contexts.

Students have opportunities for work placements, allowing them to gain practical experience and develop professional networks. The university's strong links with industry partners facilitate placements in diverse business environments. Graduates of this programme are well-prepared for careers in data analysis, consultancy, marketing analysis, financial analysis, and business strategy roles. The skills acquired can also serve as a foundation for further study, such as postgraduate research or professional qualifications.

Northumbria University provides a supportive learning environment, with modern facilities, dedicated tutors, and a vibrant student community. The programme typically combines lectures, seminars, workshops, and practical projects to enhance learning engagement. Overall, Business with Business Analytics at Northumbria University offers a rigorous academic pathway with a focus on employability and practical skills aligned with current industry needs.