Consumer Behaviour and Marketing

We live in a consumer-driven society. This course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.

This course is the first of its kind in the UK, bringing together the disciplines of consumer behaviour, marketing, applied psychology, and applied economics. You will be taught by world-leading specialists, including strong collaborations with staff from the departments of Psychology, and Food and Nutritional Sciences.

This is one of the most highly ranked marketing degrees in the UK (The Complete University Guide 2015) and you will gain insight from outside speakers from industry while you study.

An important part of the degree is a consumer-based market research project. You will work in groups, acting as consultants for a real-life commercial or public sector client. You will also work on a large-scale individual project conducting applied research.

In the final year, your dissertation enables you to study an area that you’re passionate about. Recent dissertations have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.

Placement

If you would like to complete a one-year industrial placement between the second and final year, either in the UK or abroad, you should consider studying BSc Consumer Behaviour and Marketing with Industrial Training. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, BlackBerry, L’Oréal and LoveFilm.

While on placement, our students have undertaken activities as varied as conducting social media competitor analysis, working on developing a communications strategy and sales. Successful selection for industrial placement is dependent on an excellent academic record as well as evidence of a high level of motivation.

Year 1

Core modules include:

• Applied Project
• Applied Psychology
• Career Planning (APD students only)
• Cognition and Learning for Consumer Behaviour students
• Economics 1
• Economics 2
• Introduction to Management
• Introduction to Marketing
• Qualitative Research Methods
• Quantitative Methods 1

Optional modules include:

• British Society
• Developmental Psychology
• IWLP Language Module (details unspecified)
• Introduction to Contemporary Democracy
• Introduction to Neuroscience
• Perception
• Politics: International Relations and Strategic Studies
• Psychology at Work
• Reading Experience and Development (RED) Award
• Student Enterprise
• Student Tutoring
• Sustainability and Prosperity in a Globalising World
• The UK Food Chain
• Values and Virtues

Year 2

Core modules include:

• Career Planning (APD students only)
• Consumer Behaviour
• Consumer Research Group Project 1 (Including Career Planning)
• Economics 3
• Marketing Management
• Personality and Social Psychology 1
• Quantitative Methods 2
• Research Methods and Data Analysis

Optional modules include:

• Business Management
• Cognition 1
• Cognition 2
• Economics 4
• Financial Management
• Food Choice and Regulation
• Food Retailing
• IWLP Language Module (details unspecified)
• Internet Marketing
• Introduction to Neuroscience
• Neuroscience 1
• Neuroscience 2
• Personality and Social Psychology 2
• Practice of Entrepreneurship
• Typical and Atypical Development 1
• Typical and Atypical Development 2

Year 3

Core modules include:

• Advertising and Branding
• Consumer Policy
• Consumer Research Group Project 2
• Contemporary Issues in Consumer Behaviour
• Individual Project
• Marketing Strategy

Optional modules include:

• Behavioural Economics
• Business Strategy
• Consumer Attitudes
• Effectual Entrepreneurship
• Entrepreneurial Project
• Food Product Development
• Human Resource Management
• Motivation and Performance in Organisations
• Nutritional Psychology
• Self Control
• Sensory Evaluation of Food
• Social Cognition
• Social Enterprise
• Supply Chain Management

Requirements

• IELTS 6.5, with no component below 5.5
• If you have Certificate of Complete General Secondary Education (Attestat o srednem polnom obshchem obrazovanii - Аттестат о среднем полном общем образовании) you need to take International Foundation Programme at first

Scholarships

• Chevening Scholarships 
• Global Education