Consumption, Culture and Marketing

The BA in Consumption, Culture and Marketing at Royal Holloway, University of London offers students a comprehensive exploration of the dynamic relationship between consumers, cultural practices, and marketing strategies in contemporary society. This multidisciplinary program provides an in-depth understanding of how consumer behavior influences and is influenced by cultural trends, social identities, and economic forces. Throughout the course, students will critically examine key themes such as branding, advertising, digital consumption, material culture, and the socio-economic factors shaping marketing practices in global markets. Emphasizing both theoretical frameworks and practical applications, the program prepares graduates to analyze contemporary consumption patterns and develop innovative marketing solutions. Students will engage with diverse cultural contexts and learn to develop creative strategies that resonate with target audiences, fostering skills in market research, consumer psychology, and strategic communication. The curriculum includes modules in cultural studies, marketing principles, media analysis, and research methods, all designed to equip students with a range of analytical and professional skills essential for careers in marketing, branding, media industries, cultural analysis, and related fields. With a strong emphasis on empirical research and real-world case studies, this program fosters critical thinking and adaptability, preparing graduates to navigate and influence the rapidly evolving landscape of consumption and culture. The vibrant academic community at Royal Holloway, combined with access to extensive resources and industry links, ensures students receive a high-quality education that combines academic excellence with practical relevance. Upon completion, graduates will be well-positioned to pursue careers in marketing agencies, cultural organizations, media firms, government agencies, or to engage in further academic research. The program is designed for students passionate about understanding the complexities of consumption and culture and motivated to develop innovative strategies for impactful marketing in a globalized world.

Core

• Consumers and Brands 
• Sociology of Consumption
• Consumption Research Methods
• Dissertation 

Optional

• Arts Marketing
• Marketing Communications
• Consumption, Markets and Culture
• Marketing and Technology
• Marketing Communications
• Children and Consumption
• Crime and Consumerism
• Fear, Risk and Consumption
• Social, Risk and Consumption
• Social Identities, Consumption and Difference
• Youth Culture and the Making of Modern Consumer

Requirements

• Bachelor's Degree (Bakalavr). Students who have successfully completed a four year Bachelor's degree (Baklavar) in an appropriate subject with good grades/GPA and at a reputable university will be considered for entry to a Royal Holloway Master's degree programme. Exact requirements will depend upon the programme, but most departments will ask for a minimum final grade of either 3.5/5.0 (70%) or 4.0/5.0 (80%).
• Specialist Diploma. Students who have successfully completed a Specialist Diploma in an appropriate subject with good grades/GPA and at a reputable university will be considered for entry to a Royal Holloway Master's degree programme. Exact requirements will depend upon the programme, but most departments will ask for a minimum final grade of either 3.5/5.0 (70%) or 4.0/5.0 (80%). 
• IELTS 6.5 overall with 6.0 in writing and no subscore below 5.5
• You are required to register your one reference, even if you have uploaded a copy of their reference. You may be contacted to submit a 2nd reference if we need further information to assess your suitability for the programme you have applied for.
• Copies of the transcripts from your undergraduate degree (this can be a transcript of your progress so far if you have not yet completed it)
• Copies of any other qualifications you have taken that are relevant to your chosen course
• A supporting statement, explaining your motivation to study your chosen course
• One academic reference - you can either upload a copy (this is the quickest option) or your referee can enter them directly into the online system once you've completed the application

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Scholarships

• International Excellence Scholarships
• Global Education

The Bachelor of Arts in Consumption, Culture and Marketing at Royal Holloway, University of London, offers students a comprehensive exploration of the dynamic interactions between consumer behavior, cultural practices, and marketing strategies. This interdisciplinary programme is designed to provide students with a deep understanding of how consumption shapes societies and economies, and how cultural contexts influence marketing practices. The course covers a broad range of topics including consumer psychology, branding, advertising, media studies, and cultural analysis, allowing students to develop both theoretical knowledge and practical skills relevant to careers in marketing, cultural industries, and consumer research. Throughout the programme, students engage with current debates surrounding sustainability, digital innovation, and global markets, preparing them to navigate and influence a rapidly changing commercial environment. The curriculum combines lectures, seminars, case studies, and project work, encouraging critical thinking and creative problem-solving. Students have access to modern facilities, including dedicated marketing labs and media resources, as well as opportunities for internships and industry placements. The programme aims to develop graduates who are not only knowledgeable about consumption and marketing practices but also capable of analysing cultural trends and applying their insights in real-world contexts. This course is suitable for students interested in understanding the complexities of consumer culture and the role of marketing in shaping societal values. It also offers pathways for further academic study or direct entry into marketing and media industries. The programme is delivered by experienced academics and industry practitioners, ensuring a blend of academic rigor and practical relevance. Graduates of the programme have gone on to successful careers in branding, advertising, market research, media production, and cultural consultancy, among other fields. Overall, the Consumption, Culture and Marketing programme at Royal Holloway provides a rich, socially relevant education that prepares students to influence and understand the interconnected worlds of culture and commerce.