Data Analytics and Marketing

The Bachelor of Science in Data Analytics and Marketing at Arden University is a comprehensive programme designed to equip students with the essential skills and knowledge needed to excel in the rapidly evolving fields of data analysis and digital marketing. This degree programme blends theoretical principles with practical applications, preparing graduates to analyze complex data sets, interpret trends, and develop effective marketing strategies in diverse business environments. Throughout the course, students will explore various topics including data management, statistical analysis, consumer behaviour, digital marketing channels, branding, and market research. The curriculum emphasizes hands-on learning through real-world projects, simulations, and the use of industry-standard tools and software. The programme also fosters critical thinking, problem-solving, and communication skills, enabling students to translate data insights into strategic decisions and innovative marketing campaigns. Delivered through flexible online learning, this programme allows students to study at their own pace, balancing education with personal and professional commitments. Arden University’s focus on employability ensures that graduates are well-prepared to enter the competitive job market, with opportunities for industry placements and networking events. Upon completing the programme, students will be equipped to pursue careers in data analysis, digital marketing, market research, advertising, and related fields, contributing to data-driven decision-making processes within organizations. This programme is ideal for individuals passionate about understanding consumer behaviour through data and leveraging digital platforms to create impactful marketing solutions. Whether you are looking to advance your current career or start a new path in the dynamic world of data analytics and marketing, Arden University's degree offers a robust foundation to support your ambitions and help you succeed in the digital economy.

Core modules include:

• Corporate Finance
• Corporate Reporting
• Strategic Management Accounting
• Research Methods, Professional Development and Dissertation / Project

Electives include:

• Corporate Governance and Social Responsibility
• Mergers and Acquisitions
• Global Auditing and Assurance

• 2:2 UK honours degree or equivalent.
• A GPA of 60% of above for a four year Bachelor's degree from Pakistan.
• English proficiency: IELTS 6.5 or above with a minimum of 6.0 in each component or equivalent if you have not been previously taught in English. English waiver letters can be accepted, degree's should also have 'Method of instruction: English'.

Non-standard entry

• Work experience and qualification route

You must have a third class (3rd) UK honours degree or an equivalent qualification alongside 2-3 years professional work experience.

If you are from Pakistan, a four year Bachelor’s degree with a GPA of 60% or above alongside 3-4 years management experience.

• Work experience route

We encourage applications from prospective students who do not meet our academic requirements but who do have senior management experience (usually 5 years).

Any other international undergraduate qualification will be assessed on a case by case basis.

You must show us that you are self-motivated, provide a personal statement, and be able to offer references and other evidence of your experience.

Please discuss your entry requirements with the programme consultant as your international education could mean that you are eligible to study with us.

If you have already gained a qualification from CIM or other professional bodies, you may be entitled to an exemption.

The financing options for the Data Analytics and Marketing degree at Arden University are designed to make higher education accessible and manageable for a diverse range of students. Students can choose from various funding sources, including government-backed loans, employer sponsorships, and private scholarships. The university participates in the Student Finance schemes available in the UK, allowing eligible students to apply for tuition fee loans through Student Finance England, Wales, Scotland, or Northern Ireland, depending on their residency. These loans typically cover the full cost of tuition fees and are repayable after graduation once the borrower’s income exceeds a certain threshold, providing financial flexibility without immediate upfront payment burdens. Additionally, Arden University offers flexible payment plans, enabling students to pay their tuition fees in manageable installments over the duration of their course. This installment plan is particularly useful for part-time students or working professionals balancing study with employment commitments.

Students interested in external scholarships or grants can explore funding opportunities offered by various organizations, foundations, and industry bodies that support education in analytics, marketing, and related fields. Arden University also encourages employers to sponsor their employees’ studies, especially for professionals seeking advanced knowledge in data analytics and marketing strategies to enhance their career progression. For international students, the university provides guidance on obtaining educational loans or financial aid from their home countries, where applicable.

Furthermore, Arden University aims to provide transparency regarding tuition fees and financing options on its official website, ensuring students are well-informed about the financial commitments involved in their studies. The university’s dedicated student support services also assist applicants in navigating the application processes for loans, scholarships, and sponsorships, helping them to plan their finances effectively. Overall, the university’s comprehensive financing strategies aim to reduce financial barriers, promote academic success, and support students throughout their educational journey in Data Analytics and Marketing.

The Data Analytics and Marketing MSc program at Arden University offers students a comprehensive education in the key areas of data analysis, digital marketing, and strategic decision-making. Designed to equip graduates with both theoretical knowledge and practical skills, the course focuses on understanding consumer behavior, data-driven marketing strategies, and the application of advanced analytics techniques to real-world business challenges. Throughout the program, students explore topics such as marketing analytics, social media marketing, search engine optimization (SEO), customer relationship management (CRM), and data visualization. The curriculum emphasizes the importance of integrating data analysis with marketing strategies to improve campaign effectiveness, customer engagement, and overall business performance.

Students will have opportunities to learn how to use industry-standard tools and software, including statistical packages and marketing platforms, to interpret complex data sets and generate actionable insights. The program also covers important aspects of digital marketing including content management, branding, and online advertising through various channels. Additionally, coursework and project work are designed to develop critical thinking, problem-solving, and communication skills, preparing students for leadership roles in marketing and data analysis fields. Arden University’s flexible study options, including online and blended learning, allow students to balance their education with personal and professional commitments. The MSc in Data Analytics and Marketing aims to produce graduates who are well-versed in both the technical and strategic aspects of modern marketing, ready to support data-informed decision-making in a competitive digital economy.