Data Analytics and Marketing

Learn a range of essential marketing skills, including analysing statistics and interpreting large sets of data, with this programme delivered and awarded by Arden University.

All of the content is approved by the Chartered Institute of Marketing (CIM), which means you’ll be studying the most relevant topics – and you can add even more value to your degree by submitting your assessments to the CIM.

Programme taught in English in Germany.

Who should take this course?

This course is relevant for those wanting to strive in today’s data-driven marketing landscape by turning analysis into useful insights and strategic business plans. This course is also appropriate to those wanting to gain an advanced understanding of marketing management and build a successful career in this sector.

Employment stats and USP’s

• Arden University has received 4.5* for student satisfaction
• Arden has supported 50,000 higher education learners over 26 years
• 96% graduates are in employment or further study 6 months after graduation
• 79% students saw their career improve as a direct result of their studies

Career direction

After completing this course, you will be able to:

• Provide insightful advice on strategic marketing
• Use relevant data to influence decisions
• This course will give you the skills you need to apply for senior marketing management positions in any sector.

Potential roles include:

• Marketing Director
• Head of Sales and Marketing
• Senior Marketing Analyst
• Senior Product Development Manager
• Senior Brand Manager

Payment plans available:

Arden University offer payment options* that allow you to spread the cost of your programme fees across multiple instalments.

Core modules include:

• Corporate Finance
• Corporate Reporting
• Strategic Management Accounting
• Research Methods, Professional Development and Dissertation / Project

Electives include:

• Corporate Governance and Social Responsibility
• Mergers and Acquisitions
• Global Auditing and Assurance

• 2:2 UK honours degree or equivalent.
• A GPA of 60% of above for a four year Bachelor's degree from Pakistan.
• English proficiency: IELTS 6.5 or above with a minimum of 6.0 in each component or equivalent if you have not been previously taught in English. English waiver letters can be accepted, degree's should also have 'Method of instruction: English'.

Non-standard entry

• Work experience and qualification route

You must have a third class (3rd) UK honours degree or an equivalent qualification alongside 2-3 years professional work experience.

If you are from Pakistan, a four year Bachelor’s degree with a GPA of 60% or above alongside 3-4 years management experience.

• Work experience route

We encourage applications from prospective students who do not meet our academic requirements but who do have senior management experience (usually 5 years).

Any other international undergraduate qualification will be assessed on a case by case basis.

You must show us that you are self-motivated, provide a personal statement, and be able to offer references and other evidence of your experience.

Please discuss your entry requirements with the programme consultant as your international education could mean that you are eligible to study with us.

If you have already gained a qualification from CIM or other professional bodies, you may be entitled to an exemption.