Digital Marketing

Digital Marketing at Northumbria University Newcastle is a comprehensive and innovative programme designed to equip students with the essential skills and knowledge required to excel in the rapidly evolving digital landscape. This course combines theoretical insights with practical applications, enabling students to develop a deep understanding of digital marketing strategies, analytics, content creation, social media, and user behaviour. Throughout the programme, students explore the core concepts of online brand management, digital advertising, search engine optimization (SEO), pay-per-click (PPC) campaigns, and data-driven marketing. Emphasising both creativity and analytical thinking, the curriculum prepares graduates to craft compelling marketing campaigns, optimise digital channels, and measure campaign effectiveness effectively. The programme also offers opportunities for industry placements, allowing students to gain real-world experience and build professional networks. By engaging with current industry tools and platforms, such as Google Analytics, Facebook Business Manager, and other digital marketing software, students become proficient in managing and analysing digital campaigns. Taught by experienced faculty members with strong links to the marketing industry, the course focuses on developing practical skills that are highly valued by employers. Students are encouraged to work on live projects, participate in internships, and engage with guest lectures from industry experts. The programme’s flexible structure includes a combination of lectures, seminars, workshops, and independent study, fostering an interactive learning environment. Upon graduation, students will be equipped with the expertise to pursue careers in digital marketing, social media management, content creation, SEO consultancy, digital analytics, and marketing analytics roles across various industries. The programme aims to produce graduates who are strategic thinkers, innovative marketers, and analytical problem-solvers, capable of adapting to the fast-changing digital environment and driving business growth through effective online marketing strategies.

• Marketing Metrics and Analysis 
• Strategic Marketing in the Digital Era 
• The Digital Customer Journey: Data, Profiling and CRM 
• Digital Campaign Management and Media
• Dissertation Preparation and Research Methods
• Developing Global Management Competencies I
• Developing Global Management Competencies II 
• Academic and Professional Development 
• NBS Masters Consultancy Project 
• The Newcastle Business School Masters Dissertation

Requirements

• You should hold a first degree in any discipline (the normal entry requirement is a honours degree, minimum lower second class), whilst others are welcome to apply because of their relevant work experience.  You must have a clear commitment to a professional career in the marketing profession, particularly in its digital areas of application.
• Overseas applicants should have an IELTS score of 6.5. International students without the required level of English may be asked to undertake additional English language training.
• Fully completed application form
• Personal Email address must be included on application form
• Transcripts and/or certificates (including a certified translation if not in English)
• Passport - copy of personal details page
• Proof of financial sponsorship if applicable
• Reference
• Confirmation of immigration history including copies previous and current visas if applicable

Scholarships

• International Academic Scholarships
• Early Payment Discount
• Chevening Scholarships

Digital Marketing at Northumbria University offers a comprehensive curriculum designed to equip students with the skills and knowledge necessary to excel in the rapidly evolving field of digital marketing. The program covers a wide range of topics, including core principles of marketing, digital communication strategies, social media marketing, data analytics, e-commerce, SEO, content creation, and online advertising. Students gain practical experience through real-world projects, industry placements, and collaborations with digital marketing agencies, enabling them to apply theoretical concepts to practical scenarios. The program emphasizes the development of critical thinking and analytical skills, preparing graduates to design effective digital marketing campaigns, understand consumer behavior online, and utilize emerging technologies and platforms. Northumbria University’s strong links with industry ensure that the curriculum remains current with the latest trends and technological advancements. Furthermore, students have access to state-of-the-art facilities such as digital labs and multimedia studios, enhancing their learning experience. The program also offers opportunities for specialization in areas such as social media strategy or digital analytics, allowing students to tailor their education according to their career aspirations. Graduates from this program are well-equipped to pursue careers in digital marketing roles across various sectors, including advertising, brand management, digital consultancy, and e-commerce. The program's blend of theoretical foundation, practical application, and industry engagement positions students for successful careers in the dynamic and expanding digital marketing landscape.