Events Management

This course offers you the opportunity to hone your practical skills by studying and getting involved in a range of exciting events and projects, building on our expertise and many links with event managers, organisations and venues in south-west England and beyond.

By studying our MSc in Events Management, you will be equipped with an in depth knowledge and understanding of planning, organising and evaluating the impact of a wide variety of events. Throughout the course you will develop the professional and transferable skills you need to make your mark in this exciting and dynamic profession.

Gaining practical experience of working in events and festivals is a compulsory part of the course, providing you with invaluable industry experience. Being based in Bristol means you will have access to a year-round calendar of festivals and events, and be able to benefit from our many partnerships with event businesses and organisations in the area.

You'll attend the University for 12 months with scheduled classes taking place for an average of 12 hours per week during term time.

You will study the theories and practice of event management, which will be underpinned by marketing, project management, leadership and tourism modules. As part of the course, you will also study the various sectors of the event industry, develop knowledge of the significance of different types of events and festivals, and have the opportunity to investigate particular events that interest you.

The Postgraduate Certificate is made up of the following four core modules.

Core modules

• Critical Issues in Tourism and Events Management introduces you to event studies, an interdisciplinary field that studies all planned events, and meanings attached to events and the event experience.
• Meeting Customer Needs introduces you to marketing and operations management knowledge, in the context of understanding customer needs and fulfilling those needs in ways that offer greatest value to customers and organisations.
• Events and Festivals: Planning and Management equips you with knowledge and understanding of planning and managing events and festivals, including pitching , accessing funding, project management for events, and regulatory frameworks and policy contexts.
• Staging and Evaluation of Events explores the various challenges and responsibilities of managing a range of resources to stage events and festivals, including designing the event, and evaluating and monitoring events with regards to the customer experience.

The Postgraduate Diploma is made up of the above modules, along with the following three core modules and one option module.

Core modules

• Management Research enables you to understand the importance of gaining and using evidence to inform management decision-making and academic study.
• Work-based Learning in Events and Tourism provides you with the opportunity to hone your practical skills by getting involved in real-world events and projects. You will undertake a short work placement, volunteering for an events or festival organisation.
• Leadership enables you to critically examine and evaluate leadership theory and practice, and to develop a capacity for self-awareness and reflective learning with regards to leading and managing within organisations.

Option modules

You will also choose one of the following option modules:

• Project Management offers a theoretical and practical perspective on critical factors for the successful management of projects, and provides you with a comprehensive insight into the realities of project management processes in a variety of contemporary organisational settings.
• Managing Finance aims to develop knowledge and understanding of the principles and techniques of managing accounting and information management, to support decision-making in a global context.

Dissertation

If you are studying for the full Masters, in addition to these modules you will write a dissertation, giving you the chance to research an issue of academic, management or policy relevance in the field of event management or, as an alternative, undertake a significant work-based project. You can focus on an issue of particular interest and/or relevance to your career or organisation.

You will need:

• An honours degree (minimum 2.2) from a recognised Higher Education institution or equivalent from a recognised overseas institution.

or

• At least two years event management responsibility or as a consultant/sole practitioner.

Applicants may be interviewed prior to being accepted onto the course.