Exercise, Sports Science and Commerce (Sport Business)

The Bachelor of Exercise and Sports Science (Sport Business) at Edith Cowan University offers students a comprehensive understanding of the physical, scientific, and commercial aspects of sports and exercise industries. This innovative program integrates core principles of exercise science with the business strategies involved in managing sports organizations, events, and products. Students will develop a strong foundation in human physiology, biomechanics, and fitness assessment, enabling them to contribute to athlete performance, health promotion, and rehabilitation. Simultaneously, the program emphasizes essential business skills such as marketing, strategic planning, financial management, and sports event management, preparing graduates to excel in the dynamic and competitive sports industry. Through practical experiences, industry placements, and collaboration with sporting organizations, students will gain real-world insights and develop a professional network that enhances employment opportunities post-graduation. The curriculum is designed to be flexible, allowing students to tailor their learning through elective courses and internships aligned with their career interests. Graduates of this program are equipped with the knowledge and skills to pursue careers in sports management, coaching, sports science consultancy, fitness industry roles, sports marketing, and organizational leadership within the sports sector. The program also provides pathways into postgraduate study for those wishing to further specialize in sports science, sports management, or related fields. With access to state-of-the-art facilities and experienced faculty, students will engage in hands-on learning experiences that prepare them effectively for the evolving requirements of the sports and exercise industry. Whether you aim to work with elite athletes, promote health and well-being in communities, or manage sports organizations, this program provides the essential foundation to realize your career ambitions in the exciting and expanding field of sports business.

The Bachelor of Exercise and Sports Science with a specialization in Sport Business at Edith Cowan University offers a comprehensive education designed to prepare students for dynamic careers in the health, fitness, sports, and recreation industries. This program provides a blend of theoretical knowledge and practical skills, focusing on understanding the human body, sports performance, and the business aspects of sports organizations. Students will explore topics such as exercise physiology, biomechanics, nutrition, sports psychology, and injury prevention, equipping them with the scientific foundation necessary for promoting health and performance. In addition to the core sports science components, the program emphasizes the essential elements of sport management, marketing, finance, and entrepreneurship within the sports industry. This dual focus enables graduates to understand not only how to improve athletic performance and physical health but also how to manage and operate sports organizations successfully.

Throughout the course, students engage in real-world applications through practical placements, interdisciplinary projects, and industry collaborations, ensuring they gain valuable work experience. The program also emphasizes leadership, communication, and strategic thinking skills, which are critical for success in the competitive sports business environment. By combining scientific expertise with business acumen, graduates will be well-equipped to work in various roles such as sports coaches, fitness trainers, sports administrators, event managers, and sports marketers. The curriculum is designed to adapt to the latest industry trends, ensuring students are prepared for emerging opportunities in health promotion, sports technology, and sports business innovation. With access to state-of-the-art facilities and expert faculty, students will develop both the theoretical understanding and practical skills needed to excel in their chosen careers. Graduates of this program are positioned to make meaningful contributions to community health, sports performance, and the evolving sports industry worldwide.

Program requirements for Exercise, Sports Science and Commerce (Sport Business) at Edith Cowan University typically include completing the necessary core courses in exercise science, sports management, and commerce, as well as elective subjects related to sports marketing, sports law, and financial management within sports organizations. Applicants are generally required to have completed secondary education with a satisfactory academic record, including relevant subjects such as English, mathematics, and physical education. International students might need to demonstrate English language proficiency through tests such as IELTS or TOEFL, achieving the minimum scores specified by the university. The program emphasizes both theoretical knowledge and practical experience; therefore, students are expected to participate in internships or industry placement opportunities to gain hands-on training in sports management and business operations. Admission may also consider prior work experience in sports or related fields, especially for postgraduate levels. There may be prerequisite courses or foundational knowledge required for advanced study, particularly in commerce or sports sciences. The curriculum is designed to prepare graduates for careers in sports management, sport marketing, event coordination, and sports administration, emphasizing leadership, ethics, and strategic planning in the sports industry. Additional requirements could include submission of a personal statement outlining motivation and career goals, as well as letters of recommendation for postgraduate admission. For international applicants, visa requirements and health insurance coverage must be fulfilled prior to enrollment. Academic progression is monitored through continuous assessments, project work, and examinations. To complete the degree, students must meet minimum credit point requirements and maintain satisfactory academic standing, including participation in practical sessions and industry projects. It is essential for applicants to verify specific entry requirements annually, as they may change in alignment with university policies and accreditation standards.

The Bachelor of Exercise, Sports Science and Commerce (Sport Business) program at Edith Cowan University offers a range of financing options to support students throughout their studies. Domestic students can access various Commonwealth supported places (CSP), which significantly reduce the overall tuition fees by subsidizing a portion of the cost through government funding. These CSPs require students to meet eligibility criteria, including residency and citizenship requirements. In addition to CSPs, full-fee-paying domestic students can opt for individual payment arrangements or enroll in payment plans such as the Edith Cowan University Payment Plan, allowing students to spread their tuition fees over multiple installments for better financial management. International students enrolling in this program pay the full international student tuition fees, which are specified annually and are generally paid per semester or by academic year. The university provides detailed information on tuition fees on its website, helping students plan their finances accordingly.

Students are encouraged to explore external sources of financial aid, including scholarships, grants, and awards offered by the university, government programs, and private organizations. Edith Cowan University administers a variety of scholarships targeted at students demonstrating academic excellence, financial hardship, or specific interests related to exercise, sports science, and business. Applicants need to meet specific eligibility criteria and submit applications by designated deadlines to be considered.

For students requiring financial assistance, the university’s Student Support Services provide comprehensive guidance on financing options, budgeting, and managing student loans, including assistance with Centrelink in Australia. The Australian government offers student loan schemes such as HECS-HELP for eligible domestic students, which allows them to defer payment of their tuition fees until they are earning a minimum income level. International students are generally ineligible for domestic loans but may access scholarships or external financial assistance programs.

Overall, Edith Cowan University strives to make the Bachelor of Exercise, Sports Science and Commerce (Sport Business) accessible through various financial support options, ensuring that students can focus on their academic and career development without undue financial stress.

The Exercise, Sports Science and Commerce (Sport Business) program at Edith Cowan University offers students a comprehensive education that combines the core principles of exercise science and sports performance with the strategic and managerial aspects of sports business. This interdisciplinary degree is designed to prepare graduates for diverse career opportunities within the sports industry, including sports management, marketing, event organization, sports development, and health promotion. The coursework covers essential topics such as biomechanics, physiology, sports psychology, sports coaching, and nutrition, alongside modules in business management, marketing, finance, and entrepreneurship relevant to the sports sector. The program emphasizes practical learning through laboratory sessions, industry placements, and project work, enabling students to apply theoretical knowledge in real-world contexts. Students will explore contemporary issues such as sports governance, ethical considerations in sport, sports media, and fan engagement strategies, equipping them with a well-rounded understanding of the industry. The degree also prepares students for further professional development, including postgraduate study or specialized certifications. By fostering a blend of scientific and business acumen, the program aims to produce graduates capable of contributing effectively to areas like sports team management, facility administration, sports marketing agencies, and community sports initiatives. The program’s structure ensures that students develop critical analytical skills, leadership qualities, and a thorough understanding of sport-related entrepreneurship. With access to ECU’s modern facilities, expert faculty, and a strong network of industry partners, students gain valuable industry exposure and networking opportunities. Upon completion of this program, graduates are positioned to pursue a variety of roles in Australia and globally, in organizations ranging from professional sports clubs and sporting associations to health clubs and corporate wellness companies. The program’s innovative curriculum and practical focus reflect ECU’s commitment to producing industry-ready professionals who can thrive in the dynamic and evolving sports landscape.