Graduate Advertising Creativity

The Master of Creative Practice in Advertising Creativity at Auckland University of Technology is a comprehensive postgraduate program designed to equip students with advanced skills and innovative approaches in advertising and creative communication. This programme provides a dynamic learning environment where students explore the fundamentals of advertising strategy, concept development, visual storytelling, and digital media. Through industry-led projects and real-world collaborations, students gain practical experience and develop a strong portfolio that showcases their creative talents. The curriculum combines theoretical knowledge with hands-on practice, encouraging students to think critically and creatively to solve complex advertising challenges. Participants will have access to state-of-the-art facilities and industry networks, fostering opportunities for internships and professional development. The program emphasizes the importance of ethical advertising and understanding diverse audiences in today's globalized media landscape. Graduates will be prepared for careers in advertising agencies, media companies, brand management, and freelance creative roles. The Master of Creative Practice in Advertising Creativity aims to inspire innovative thinkers who can lead and influence the future of advertising practice both locally and internationally.

Structure

CORE PAPERS
Level 7:
147764 Creative Principles and Strategy (15 points)
147772 Copywriting (15 points)
147774 Campaigns (15 points)
147835 Advertising Art Direction (15 points)
ADVT780 Applied Creative Strategies (15 points)
 

SELECT 45 points from:
Level 6:
116232 Photography (15 points)
146735 Visual Communication (15 points)
146747 Moving Image Production I (15 points)
146750 Interactive Media Production I (15 points)
ADVT602 Media Psychology, Strategy and Planning (15 points)
MARS603 Communication in Marketing, Advertising, Retailing, Sales (15 points)

Level 7:
147723 Persuasive Communication (15 points)
147792 Advanced Copywriting (15 points)
147816 Promotional Culture (15 points)
147827 Sponsorship and Promotion (15 points)
147832 Advanced Advertising Art Direction (15 points)

Entry requirements

• Graduate certificate and diploma entry requirements
• A letter of application
• CV
• Completion of the 2017 copy test
• Academic transcript
• Interview
• Applicants for whom English or Māori is not their first language must provide proof of their English proficiency. IELTS (academic), completed within the last two years is the preferred test for entry. Minimum requirements are as follows: 6.5 overall with 7 in writing, 6 in reading,  6 in listening and 6 in speaking.

The Graduate Diploma in Advertising Creativity at Auckland University of Technology provides several options for financing your studies. Prospective students can explore government student loans and allowances through the New Zealand government Student Loan Scheme if they meet the eligibility criteria. Domestic students who are New Zealand residents or hold certain visas may qualify for these loans, which cover tuition fees and, in some cases, living costs. International students are typically required to pay full tuition upfront and do not have access to New Zealand government loans; however, some private financial institutions may offer education loans or scholarships that international students can apply for.

AUT also offers a range of scholarships, grants, and bursaries aimed at supporting students financially. These scholarships often recognize academic excellence, leadership qualities, or are targeted at students from particular regions or backgrounds. Applicants are encouraged to review the AUT website regularly for scholarship opportunities and application deadlines. Additionally, students may consider part-time work opportunities both on and off campus to support their studies financially. AUT's campus-based jobs, internships, and industry placements not only assist with funding but also provide valuable industry experience.

Some students may receive funding from their employers if they are currently employed and the employer offers educational assistance or sponsorship. International students are advised to explore scholarships offered by their home country, private organizations, or international agencies that support students studying abroad. Overall, financing studies at AUT requires planning and exploring various sources, and students are recommended to consult AUT’s Financial Aid Office or the university’s official website for detailed and updated information regarding available financial support options and application procedures.

Study abroad fees at AUT University: what you'll pay

2016 fees per semester in NZ dollars

• Tuition fee for Study Abroad: NZ$12,500 per semester
• Enrolment fee: NZ$150
• Learner services levy: NZ$320.08 per 60 points
• Placement fee (internship option only): NZ$800
• AUT Insurance Premium: NZ$294.50 per semester

Other compulsory fees (in addition to tuition fees)

• 2016 Compulsory Student Services Fee - $573.30 for 120 points or $4.77 per academic point (GST incl)
• 2016 Building Levy- $66.85 for 120 points or $0.56 per academic point (GST incl)