Marketing

Program Description: The Bachelor of Arts in Marketing at the University of the West of England (UWE Bristol) offers students a comprehensive understanding of the dynamic world of marketing. This program is designed to equip students with the essential skills and knowledge required to thrive in a competitive global marketplace. Throughout the course, students explore core marketing principles, consumer behaviour, digital marketing strategies, branding, market research, and strategic planning. The curriculum combines theoretical frameworks with practical application, ensuring graduates are ready to meet industry demands.

Students will engage in real-world projects, case studies, and internships that foster critical thinking and problem-solving abilities. The program emphasizes the importance of ethical marketing practices and sustainability, preparing students to contribute responsibly to society. Additionally, the course covers contemporary topics such as social media marketing, data analytics, e-commerce, and the use of innovative technologies in marketing campaigns.

With a blend of lectures, workshops, and collaborative group work, students develop strong communication and teamwork skills. The program also offers networking opportunities through industry visits, guest lectures from marketing professionals, and partnerships with local and international businesses. Graduates of this program are well-prepared for careers in marketing management, digital marketing agencies, brand management, market research firms, and other related fields. The program’s flexible structure allows students to tailor their studies to align with their career aspirations, providing a solid foundation for further postgraduate study or immediate entry into the marketing industry.

Compulsory modules

• Contemporary Marketing Practice - This module introduces you to the theory and practice of marketing.  It begins by looking at the traditional target marketing approach before looking at more recent developments in marketing thought. This module will also introduce the idea of thinking skills, encouraging you to take a systematic approach to the way you tackle business problems, using theory to structure your approach.
• Strategic Marketing Planning - In this module, you will learn how to analyse an organisation's environment, making decisions on how it can deploy its resources for maximum advantage. The module will review a number of different tools and techniques which aid strategic analysis, strategy development and implementation.
• Marketing Analytics - Marketing depends on good information about the organisation, its customers and its competitors. In Marketing Analytics, you will learn how to design and implement systems for monitoring marketing activities, integrating financial and non-financial information to support organisational learning.
• Principles of Marketing Communications - This module takes an in-depth look at the tools and techniques of promotion. As well as looking at the strengths of weaknesses of different communications media, you will learn the more fundamental principles of message development, framing and delivery, ensuring that communications media are used as effectively as possible.
• Research Methods for Marketing - This module builds on the learning from the Marketing Analytics module.  As well as learning how to define and plan research projects, you will develop skills in gathering data, whether from focus groups, surveys or observation. The focus on this module is primarily on marketing research, but we will also look at the similarities to and differences from academic research.
• Global marketing - Whilst all of the modules on the Masters programme adopt a global perspective, this module looks specifically at the challenges of developing international markets. As well as learning techniques for researching and evaluating intentional markets, you will become familiar with different modes of market entry, as well as the common dangers and benefits of global marketing.
• Dissertation Research Methods

Option modules

You will choose two additional subjects from the optional modules* below, allowing you to specialise in areas relevant to your chosen career path:

• Digital Marketing or Corporate Communications
• Customer Relationship Management
• Social Marketing Principles and Policy
• Promotion and Society

* The availability of optional modules is subject to demand. 

Dissertation

In addition to these modules, your dissertation gives you the chance to research an area of marketing of particular interest to you and of relevance to your career or company. You will have the choice of working on an academic-type dissertation or a work-based one, where you will work on a live marketing project. You will attend a number of dissertation workshops to provide you with the research training sufficient to produce a quality dissertation.

You will need:

• a good honours degree (minimum 2:2) from a recognised Higher Education institution or equivalent from a recognised overseas institution, or
• several years marketing or general business experience.

The University of the West of England offers various financing options for students enrolled in their Marketing degree programmes. Funding sources may include government loans, scholarships, bursaries, and private financial aid. Students from the UK and the EU can typically access student loans through the Student Loans Company, which covers tuition fees and provides maintenance loans for living costs. International students are often responsible for their own funding, but there may be scholarships and bursaries available based on academic achievement or financial need. The university provides guidance on applying for loans and scholarships, including information on eligibility criteria and application procedures. Additionally, students are encouraged to explore external funding sources such as government-sponsored grants or employer sponsorships if applicable. Payment plans are often available to spread out tuition fees over the academic year, making the investment more manageable. For part-time students, financial support options may differ and are usually tailored to their specific circumstances. Scholarships for academic excellence are granted annually, and some programmes may have dedicated funding streams. The university also promotes financial awareness, offering workshops and resources to help students manage their finances effectively throughout their studies. Students are advised to consult the university’s official financial aid webpage or contact the financial support office for comprehensive and up-to-date information. Overall, the UWE Bristol aims to provide accessible and transparent financing options to support students pursuing their Marketing degree programme, helping to reduce financial barriers and enable focused academic achievement.

The University of the West of England offers a comprehensive Marketing degree program designed to equip students with the essential skills and knowledge necessary for a successful career in the dynamic field of marketing. The program provides a blend of theoretical understanding and practical applications, ensuring graduates are well-prepared to meet the challenges of the modern marketplace. Students will explore core areas such as consumer behavior, digital marketing, brand management, market research, and strategic marketing planning. The curriculum emphasizes the importance of digital literacy, data analysis, and innovative thinking in developing effective marketing strategies. Throughout the course, students engage with real-world projects, internships, and case studies, fostering a practical understanding of industry practices and enabling them to build professional networks. The program also highlights contemporary issues such as sustainability, ethics in marketing, and global marketing strategies, reflecting the evolving nature of the industry. UWE’s strong links with local, national, and international businesses provide valuable opportunities for placements and collaborations that enhance learning and employability. Graduates of the program are well-positioned to pursue careers in various sectors including advertising, digital media, sales, public relations, and market research. The program is delivered through a combination of lectures, seminars, workshops, and interactive sessions, facilitated by experienced faculty members who bring industry insights into teaching. The university's focus on employability ensures that students develop relevant skills such as communication, teamwork, and strategic thinking. Additionally, students have access to state-of-the-art facilities, including marketing labs and digital resources, which support their learning experience. The program typically spans three years for full-time students or four years with a placement year, offering flexibility to accommodate different career ambitions and personal circumstances. Upon completion, graduates receive a Bachelor of Arts (BA) in Marketing, recognized for its academic rigor and practical relevance. This degree pathway opens doors to diverse opportunities within the marketing industry and beyond, making it an excellent choice for aspiring marketing professionals eager to make a tangible impact in the business world.