Marketing and International Business

The Bachelor of Marketing and International Business at Griffith University offers a comprehensive and dynamic education designed to prepare students for success in the global marketplace. This innovative program combines core principles of marketing with a deep understanding of international business environments, equipping graduates with versatile skills to excel in diverse industries. Throughout the course, students will explore essential topics such as consumer behavior, digital marketing strategies, market research, brand management, and advertising techniques, alongside international trade, cross-cultural communication, global economic frameworks, and international business law.

Designed with input from industry experts, the program emphasizes practical application through case studies, real-world projects, and internship opportunities, enabling students to develop strong analytical, communication, and strategic thinking skills. The curriculum fosters a global perspective, encouraging students to understand international market dynamics, cultural differences, and ethical considerations critical for operating successfully across borders. Students will engage with contemporary issues such as e-commerce, social media marketing, sustainability in business, and innovation management, preparing them for the rapidly evolving digital economy.

The program is suitable for individuals who are interested in pursuing careers in marketing consultancy, international sales, brand management, global market analysis, or entrepreneurial ventures with an international focus. Graduates will possess a solid foundation in marketing principles along with the ability to navigate complex international markets, making them highly attractive to potential employers in multinational corporations, government agencies, and non-profit organizations. Moreover, Griffith’s strong industry connections and emphasis on experiential learning ensure that students graduate with not only theoretical knowledge but also practical skills and professional networks.

By completing this degree, students will be well-equipped to launch their careers internationally or domestically within a globalized business environment. The Bachelor of Marketing and International Business at Griffith University is committed to developing adaptable, culturally aware, and innovative business professionals ready to meet the challenges of tomorrow’s global economy.

Griffith University grants credit and recognition of prior learning which may relate with prior formal learning or prior informal and non-formal learning. For more information, please visit the following website:https://www.griffith.edu.au/apply/credit-transfer Credit transferGriffith's innovative Credit Precedent Database lets you find out which credit conclusions have been made in the past. These precedents will give you an idea of what you can expect.https://app.griffith.edu.au/credit-precedent/credit_result.php? Ngpc=5717&-SortField=Connected%20Institutionpercent 20Name&-noresultserror=error.html&-search View credit precedents with this program

Prerequisites for admission typically include a completed secondary school certificate with a strong academic record, meeting the specific entry score thresholds set by Griffith University. For domestic students, this generally involves achieving an Australian Tertiary Admission Rank (ATAR) or equivalent, with competitive scores often above 70-80, depending on the program demand. International applicants are required to demonstrate English language proficiency through standardized tests such as IELTS, TOEFL, or PTE, with minimum scores usually set at IELTS 6.0-6.5, TOEFL 79-86, or PTE 58-64. In addition to academic qualifications, applicants may need to submit a personal statement or autobiographical statement explaining their motivation for studying Marketing and International Business, along with any relevant work experience or extracurricular activities that support their application. Some programs may require interview assessments or portfolio submissions to assess communication skills and suitability for the field.

Once admitted, students must complete a set of core courses in marketing principles, international trade, and business strategy, alongside elective modules tailored to their career interests within the international business environment. Typically, a Bachelor of Business (Marketing and International Business) requires the completion of around 144 credit points, equivalent to approximately 12 courses, including foundational subjects in business law, economics, consumer behavior, and digital marketing, followed by specialized courses such as global marketing strategies, international market research, and cross-cultural management. To graduate, students must also undertake practical components like industry placements, internships, or consultancy projects to gain real-world experience. Some programs encourage or require participation in exchange programs or study abroad opportunities to enhance international exposure and cultural competence. Additionally, students may need to pass all assessments, including exams, coursework assignments, presentations, and group projects, as stipulated by each course's grading criteria. Overall, students are expected to maintain satisfactory academic progress throughout their studies and meet the university’s academic integrity standards.

The Griffith University offers a range of financing options to support students enrolled in their Marketing and International Business programs. Domestic students can access government assistance schemes such as FEE-HELP, which is a loan scheme that helps eligible students pay their tuition fees. FEE-HELP is non-interest-bearing and has a cap on the total amount available for each student per year. Additionally, students may be eligible for scholarships, grants, or bursaries provided by Griffith University based on academic achievement, financial need, or specific criteria related to indigenous status or other factors. International students are responsible for full tuition fees, which are payable upfront or through specific payment plans offered by the university. Griffith University often provides payment installment options that allow students to spread the cost of tuition over multiple payments, typically semester-wise. Beyond university-arranged financing, students can explore external funding sources such as private scholarships, educational loans from banks, or sponsorship programs from corporations or government bodies. Some students may also qualify for external bursaries aimed at supporting students in business studies or international engagements. The university's financial services office provides detailed advice and support to help students understand their payment obligations and explore available financial aid options. It is encouraged that prospective students contact Griffith University's admissions or financial services departments early to ensure they are aware of all available financial support programs, application procedures, and deadlines. Overall, Griffith University is committed to making education accessible by providing various financial options designed to accommodate diverse student needs and financial circumstances.

The Bachelor of Marketing and International Business at Griffith University offers students an in-depth understanding of core marketing principles and global business strategies. This program is designed to equip students with essential skills in market research, consumer behavior, digital marketing, branding, and strategic management. It also emphasizes the importance of understanding international trade, cross-cultural communication, and global economic environments, preparing graduates to operate effectively in diverse international markets. The curriculum combines theoretical knowledge with practical applications, often including industry projects, internships, and case studies to enhance real-world experience. Students will learn about the development and execution of marketing campaigns, data analysis, and marketing technology tools. The program places a significant focus on developing soft skills such as communication, teamwork, and problem-solving, which are critical in global business settings. Graduates of this program can pursue careers in marketing management, international sales, brand management, market research, and consultancy roles across various industries. The program benefits from Griffith University’s strong industry links, providing opportunities for networking and professional development through guest lectures, industry visits, and collaborative projects. Classes are delivered by experienced faculty members who bring current industry insights into their teaching. Students also have access to modern facilities, including marketing labs and digital resources. The program’s flexible structure enables students to tailor their studies according to their interests and career goals. Overall, the Bachelor of Marketing and International Business at Griffith University prepares students for the dynamic and competitive global marketplace, fostering both analytical and creative skills necessary for success in modern international commerce.