Marketing and Management

The Bachelor of Science in Marketing and Management at Newcastle University offers students a comprehensive education that combines both theoretical knowledge and practical skills essential for success in the competitive world of business. This programme is designed to provide a deep understanding of marketing principles, consumer behaviour, strategic management, and organisational leadership. Throughout your studies, you will explore key topics such as digital marketing, brand management, market research, business ethics, and innovation management, ensuring you are well-equipped to adapt to the rapidly evolving marketplace. The curriculum emphasizes critical thinking, analytical skills, and hands-on experience through real-world projects, internships, and case studies, fostering a practical understanding of business environments. Additionally, students will have opportunities to engage with industry professionals, attend guest lectures, and participate in networking events, helping to build valuable contacts and insights into the current business landscape. Newcastle University’s strong emphasis on employability means you will graduate with not only academic expertise but also the confidence and skills that employers value highly. The programme caters to students who aspire to pursue careers in marketing, advertising, brand management, consultancy, or entrepreneurial ventures, offering pathways into diverse sectors. With a faculty comprised of experienced academics and practitioners, students will benefit from innovative teaching approaches and up-to-date industry knowledge. The university’s state-of-the-art facilities, inclusive campus environment, and supportive academic community contribute to an enriching educational experience. Graduates of this programme are well-prepared to take on leadership roles, develop strategic initiatives, and contribute meaningfully to their organisations' growth and success. The programme is characterized by its blend of academic rigor and practical relevance, ensuring students are ready to meet the challenges of the modern business world. Whether you aim to start your own business or lead in a multinational corporation, the Marketing and Management degree at Newcastle University provides a solid foundation and unparalleled opportunities for personal and professional development.

Stage 1

Compulsory modules

• BUS1001 Introduction to Management and Organisation
• BUS1004 Critical Perspectives on Business Growth
• MAS1403 Quantitative Methods for Business Management
• MKT1002 Introduction to Marketing
• MKT1004 Academic and Professional Skills
• MKT1007 Consumer Behaviour

Stage 2

Compulsory modules

• BUS2025 Managing Human Resources
• BUS2032 Service Operations Strategy and Management
• MKT2001 Global Marketing
• MKT2004 Research Methods for Business and Marketing

Optional modules

You take 40 credits from the following modules:

• BUS2011 Business Enterprise
• BUS2019 Understanding Work and Organisations
• MKT2008 Services Marketing
• MKT2009 Strategic Marketing
• MKT2010 Marketing Communications
• MKT2011 Sales Management and Marketing Channels
• NCL2007 Career Development for Second Year Students
• SPA1001 Business Spanish

Work placement/study abroad (4 year programmes only)

Between Stages 2 and 3 you may choose to spend a year in a relevant work placement. There is also the opportunity to take part in the Erasmus exchange scheme which involves a period of study and/or work placement in Europe.

Compulsory modules

• MKT3015 Intercalating Year Personal Learning Record
• MKT3016 Intercalating Year Reflective Learning Account

Stage 3

Compulsory modules

• BUS3050 Management and Creativity, Design and Innovation
• MKT3012 Direct and Digital Marketing

Optional modules

You choose one of the following modules:

• BUS3051 Management Studies Dissertation
• BUS3053 Management Consultancy Project
• MKT3096 Contemporary Marketing Dissertation
• MKT3097 Marketing Consultancy Project

You take 40 credits of modules from the following list:

• BUS3004 Electronic Business
• BUS3021 International Human Resource Management AND
• BUS3024 Critical Perspectives on Human Resource Management in Britain
• BUS3047 Management in Practice (with Business Game)
• BUS3016 Managing and Governing Public Services
• MKT3004 Analytical Techniques for Marketing
• MKT3006 Advertising and Integrated Brand Promotion
• MKT3014 New Product and Service Development
• MKT3095 Cultural and Heritage Marketing
• NCL3007 Career Development for Final Year Students (if NCL2007 has not been studied) OR
• NCL3008 Advanced Career Development
• SPA2001 Business Spanish 2

If you have been unable to take the following options in Stage 2, you may choose one of the following modules, timetable permitting:

• MKT2009 Strategic Marketing
• MKT2011 Sales Management and Marketing Channels

Requirements

• Applicants whose first language is not English require a minimum score of IELTS 6.5
• GPA 4.0 or 80% average with specific grades or percentage in relevant subjects in at least one year of a Bakalavr at arecognised Russian University as comparable to ABB at A level
• GPA 4.0/5.0 or 80% average in at least one year of a Specialist Diploma in a recognised Russian university as comparable to ABB at A level
• A reference from a teacher, adviser or professional who knows you academically.
• A personal statement – this is where you can stand out from other applicants, so you should start thinking about this early.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Scholarships

• International Family Discount (IFD)
• International Undergraduate Merit Scholarship (IUMS)

The Marketing and Management program at Newcastle University offers students a comprehensive education in the fundamental principles of marketing, management, and business strategy. Designed to equip students with both theoretical knowledge and practical skills, the program prepares graduates for a wide range of careers in the dynamic world of business. The curriculum covers core areas such as consumer behavior, digital marketing, strategic management, organizational behavior, and entrepreneurship, providing a well-rounded understanding of how businesses operate in competitive markets.

Students will have opportunities to develop key skills including critical thinking, problem-solving, communication, leadership, and teamwork. The program emphasizes real-world application through case studies, group projects, internships, and guest lectures from industry professionals. This approach ensures that students gain valuable insights into current industry practices and challenges, making them highly employable upon graduation.

The course structure typically includes a mix of lectures, seminars, workshops, and independent study. In the first year, students are introduced to fundamental concepts in marketing, management, and business environments. As they progress, the curriculum allows for specialization and in-depth study in areas such as digital marketing strategies, international management, and brand management. The final year often includes a dissertation or a major project, encouraging independent research and critical analysis.

Newcastle University’s strong links with industry partners, along with the university’s focus on employability, provide students with access to networking events, career advice, and placement opportunities. The university’s location in the North East of England, a hub for commerce and innovation, offers additional benefits for students seeking real-world experience and industry engagement.

Graduates from the Marketing and Management program can pursue roles in marketing management, brand management, sales, advertising, market research, consultancy, and general management roles across various sectors including retail, technology, finance, and manufacturing. The program’s emphasis on both academic excellence and practical experience aims to develop well-rounded professionals capable of adapting to the evolving demands of global markets.