Marketing

The Bachelor of Commerce with a specialization in Marketing at Concordia University offers students a comprehensive education in the dynamic field of marketing within a strong business foundation. This program is designed to equip students with the essential skills and knowledge needed to excel in various marketing roles across industries. Throughout the program, students will explore core concepts such as consumer behavior, marketing research, digital marketing, branding, advertising, and strategic marketing planning. The curriculum emphasizes both theoretical understanding and practical application, ensuring graduates are well-prepared to meet the demands of today's competitive marketplace.

Students will have opportunities to engage in experiential learning through case studies, group projects, and internships, providing real-world experience that complements their academic studies. The program also encourages the development of critical thinking, communication, and analytical skills, which are vital for successful marketing professionals. With access to state-of-the-art facilities and close ties to industry partners, students can build professional networks and gain insights into current marketing trends and innovations.

Graduates of this program can pursue careers in various sectors including advertising agencies, brand management, market research firms, digital marketing agencies, and corporate marketing departments. The program also prepares students for further education, such as Master's programs in Business Administration or specialized marketing fields. Overall, the Concordia Marketing Bachelor’s program aims to produce skilled, innovative, and ethical marketing professionals capable of driving business growth and contributing to the development of marketing strategies in a global economy.