Marketing

The Bachelor of Commerce in Marketing at Saint Mary's University provides students with a comprehensive education in the fundamental principles and practices of marketing, preparing graduates for dynamic careers in the business world. This program is designed to develop strategic thinking, analytical skills, and innovative approaches necessary for effective marketing management in a global context. Throughout the course, students will explore core topics such as consumer behavior, market research, product development, branding, digital marketing, advertising, sales management, and international marketing strategies.

Students are encouraged to apply theoretical knowledge through practical experiences, including case studies, group projects, and internships, which enhance their understanding of real-world marketing challenges. The program emphasizes the importance of ethical considerations, cultural awareness, and sustainability in marketing practices. As part of the curriculum, students gain proficiency in using industry-standard tools and software, preparing them for immediate entry into the workforce.

Saint Mary's University fosters a collaborative learning environment, encouraging students to engage with faculty experts who bring a wealth of academic and industry experience. The program also provides opportunities for networking with alumni and industry professionals through events and workshops. Graduates of the Bachelor of Commerce in Marketing are equipped with the skills to pursue careers in advertising agencies, marketing departments, sales organizations, consulting firms, and entrepreneurial ventures.

In addition to foundational marketing courses, students can tailor their education with elective courses in areas such as digital media, data analytics, e-commerce, and international business, enabling them to specialize according to their interests and career goals. The program's combination of rigorous coursework, practical training, and industry connections aims to prepare students to become innovative and responsible marketing professionals who can adapt to the rapidly changing marketplace. Overall, this degree offers a solid foundation for launching a successful career in marketing and related fields, ensuring graduates are well-positioned to thrive in diverse business environments worldwide.

The Bachelor of Commerce in Marketing at Saint Mary's University offers a comprehensive and dynamic curriculum designed to prepare students for successful careers in the ever-evolving field of marketing. Throughout the program, students will develop a deep understanding of core marketing principles, including consumer behavior, market research, branding, digital marketing, and strategic planning. The program emphasizes practical skills by integrating real-world projects, case studies, and internship opportunities, enabling students to apply theoretical knowledge to practical situations.

Students begin their studies by building a solid foundation in business fundamentals, including accounting, economics, and management. As they progress, they delve deeper into specialized marketing topics such as advertising, sales management, international marketing, and ethics in marketing. The curriculum also highlights the importance of emerging digital technologies, data analysis, and social media platforms, ensuring graduates are well-equipped to navigate today’s digital marketing landscape.

Saint Mary’s University places a strong emphasis on experiential learning, encouraging students to participate in internships and co-op programs that provide valuable industry exposure. Additionally, the program fosters critical thinking, communication skills, and entrepreneurial spirit, which are essential for leadership roles in the marketing sector. Faculty members with industry experience guide students through coursework, research projects, and professional development activities.

Graduates of the Commerce in Marketing program are prepared for diverse career opportunities including marketing management, brand development, market research analysis, digital marketing strategy, and sales. The program also serves as a foundation for those wishing to pursue advanced studies or certifications in marketing. With a focus on ethical practices and innovative approaches, the Saint Mary’s University marketing program aims to develop versatile, responsible, and forward-thinking professionals ready to meet the challenges of a global marketplace.

The Bachelor of Commerce in Marketing program at Saint Mary's University requires students to complete a total of approximately 120 credit hours to earn the degree. The curriculum is designed to provide students with comprehensive knowledge of marketing principles, strategic planning, consumer behavior, digital marketing, and market research. Students must fulfill university-wide graduation requirements, including credits in arts and sciences, as well as specific core courses within the Faculty of Business Administration.

Typically, the program includes foundational courses such as Principles of Marketing, Microeconomics, Macroeconomics, Business Communications, and Introduction to Business. Advanced coursework may cover areas like Marketing Research, Advertising and Promotion Strategies, Consumer Behavior, Marketing Analytics, and International Marketing. Practical experience is emphasized through opportunities such as case studies, group projects, and internships, which aim to develop real-world skills in market analysis, campaign management, and customer engagement.

Students are also required to complete elective courses to broaden their understanding of related fields such as management, finance, and information technology. The program may include a capstone project or a strategic marketing simulation, designed to synthesize learning and demonstrate strategic thinking.

To graduate, students must maintain a minimum GPA specified by the university, typically around 2.0 or higher on a 4.0 scale, and fulfill all prerequisite and core course requirements within the stipulated time frame. Additionally, students are encouraged to participate in extracurricular activities, professional development seminars, and networking events organized by the university to enhance their career prospects. The program's structure ensures that graduates are well-equipped with both theoretical knowledge and practical skills necessary for successful careers in marketing, advertising, sales, and related fields.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

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The financing options for the Marketing program at Saint Mary's University include a variety of financial aid opportunities designed to support students throughout their studies. Students can access government grants and loans, which are available through provincial and federal programs. These may cover a significant portion of tuition fees and living expenses. Saint Mary's University also offers scholarships and bursaries based on academic achievement, financial need, and other criteria, which can substantially reduce the cost of attendance. International students have different eligibility options and may access some of these financial supports, depending on their circumstances. The university encourages students to explore external funding sources such as private scholarships, employer sponsorships, and community grants to further assist with financing their education. Payment plans are also available, allowing students to spread out tuition payments over the academic year to ease financial burden. Additionally, work-study opportunities within the university provide part-time employment to help students earn money while gaining relevant work experience in the field of marketing. For students planning to take out loans, detailed guidance is provided on loan application procedures, repayment terms, and debt management strategies. The Financial Aid Office at Saint Mary's University offers personalized counseling to help students identify the most suitable financing options based on their individual financial situations and educational goals. Furthermore, the university regularly updates information on new funding opportunities and changes in governmental financial aid policies. Prospective and current students are encouraged to review the detailed financial information available on the university’s official website and to reach out to the Financial Aid Office for tailored assistance. Overall, Saint Mary's University aims to make studying marketing affordable and accessible for all qualified students by providing comprehensive financial support pathways and resources.

The Bachelor of Business Administration with a concentration in Marketing at Saint Mary's University provides students with a comprehensive understanding of marketing principles, strategies, and practices essential for success in today's global business environment. The program equips students with essential skills in market research, consumer behavior, branding, digital marketing, sales, and advertising. Students learn to analyze market trends, develop effective marketing campaigns, and utilize various digital tools and platforms to reach target audiences effectively.

The curriculum is designed to combine theoretical knowledge with practical application. Courses cover areas such as marketing management, microeconomics, financial accounting, and business ethics, providing a well-rounded foundation in business principles. Special emphasis is placed on developing critical thinking, strategic planning, communication skills, and ethical decision-making in the context of marketing. Students also have opportunities to engage in project work, internships, and case studies that simulate real-world marketing challenges.

Saint Mary's University emphasizes experiential learning, encouraging students to apply their knowledge through collaborative projects with local businesses and community organizations. This hands-on approach aims to prepare graduates for immediate employment or to pursue advanced studies in marketing or related fields. The program also keeps pace with evolving digital landscapes by incorporating courses on social media marketing, data analytics, and e-commerce.

Graduates of the Marketing concentration are prepared for careers in brand management, advertising, market research, sales management, digital marketing, and entrepreneurial ventures. The university’s strong connections with industry partners facilitate networking opportunities and internships, increasing employability prospects. Furthermore, the program promotes the development of leadership qualities and entrepreneurial thinking, enabling students to adapt and thrive in dynamic markets.

Saint Mary's University is committed to fostering an inclusive learning environment that encourages diversity and innovation. The Faculty of Business Administration, which offers the program, is recognized for its high-quality teaching and close ties with the business community. Overall, the Bachelor of Business Administration with a concentration in Marketing aims to develop versatile professionals capable of generating innovative marketing solutions and driving business growth in various industries.