Marketing

Marketing is a broad, strategic management function linking an organization to its external environments: its customers, competitors, regulatory agencies, and other relevant publics. The marketing discipline concerns itself with producers and consumers of physical goods and services produced and consumed by the private sector, by governments, and by non-profit organizations. The marketing program provides you with a comprehensive background in contemporary marketing and the environmental forces affecting marketing activities. The social and psychological determinants of consumer behaviour as well as analytical tools from economics and statistics are central areas of study.

Field of study: Marketing/Marketing Management, General