Marketing

The Bachelor of Commerce in Marketing at The University of British Columbia - Vancouver offers students a comprehensive and dynamic education designed to prepare them for successful careers in the diverse field of marketing. This program combines theoretical foundations with practical applications, allowing students to develop a deep understanding of marketing principles, consumer behavior, digital marketing strategies, branding, market research, and analytics. Throughout the program, students engage in a variety of coursework that covers core marketing concepts, including marketing management, integrated marketing communications, product development, and pricing strategies. Emphasis is placed on developing critical thinking, creative problem-solving skills, and effective communication abilities essential for leadership roles in the marketing industry.

Students have the opportunity to learn from distinguished faculty members who are experts in their fields, gaining insights from real-world case studies and industry projects. The program encourages experiential learning through internships, cooperative education placements, and collaborative projects with local and international businesses, providing valuable professional experience and networking opportunities. Additionally, students are introduced to the latest digital tools and technologies, preparing them to thrive in the rapidly evolving digital landscape.

The curriculum also emphasizes ethical considerations and sustainable marketing practices to ensure students are equipped to make responsible decisions in their future careers. Graduates of the Marketing program at UBC are well-positioned to pursue a variety of career paths in marketing management, advertising, digital marketing, brand management, market research, and sales. They are equipped with both the theoretical understanding and practical skills necessary to adapt to the changing demands of the global marketplace. Overall, this program aims to empower students with a robust set of skills, a global perspective, and a commitment to lifelong learning, enabling them to become innovative and ethical marketing professionals.

Program Requirements: The Bachelor of Commerce in Marketing at The University of British Columbia - Vancouver requires students to complete a total of 120 credits, including both core courses and electives. Students must fulfill foundational coursework in business principles, including introductory courses in accounting, economics, and management. A series of mandatory marketing courses provide specialized knowledge, such as Principles of Marketing, Consumer Behavior, Marketing Research, Integrated Marketing Communications, and Digital Marketing Strategies. In addition to coursework, students are encouraged to participate in practical experiences like internships, co-op placements, and case competitions to apply theoretical knowledge in real-world settings. Throughout the program, students are expected to develop skills in strategic planning, data analysis, and digital technologies relevant to marketing practices today. Electives allow students to tailor their education towards areas such as international marketing, brand management, or social media marketing. The program may also include seminars, workshops, and guest lectures from industry professionals to enhance learning and networking opportunities. To graduate, students must maintain a minimum GPA as specified by the university and fulfill residency requirements, including completing a capstone project or thesis that demonstrates their ability to integrate marketing concepts. Overall, the program emphasizes both theoretical foundations and practical applications, preparing graduates for careers in marketing, advertising, and related fields within diverse industries.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The University of British Columbia offers various financial support options for students enrolled in its Marketing programs. Tuition fees for undergraduate students typically range from approximately $10,000 to $40,000 CAD per year for domestic students, depending on the specific undergraduate degree and course load, while international students may pay between $40,000 and $60,000 CAD annually. Graduate students pursuing master's degrees in Marketing or related fields usually encounter tuition fees around $8,000 to $20,000 CAD per year for domestic students, with international students paying between $20,000 and $50,000 CAD annually.

The university provides a comprehensive range of financial aid opportunities, including government funding programs, scholarships, bursaries, and student loans. Canadian citizens and permanent residents can apply for federal and provincial student loans, which are designed to help cover educational costs and living expenses. UBC offers merit-based scholarships for high-achieving students, including entrance scholarships for first-year students and continuing scholarships based on academic performance. Bursaries are also available to students in financial need, providing additional support to ensure successful program completion.

In addition to institutional aid, students are encouraged to seek external funding sources such as private scholarships, employer-sponsored education grants, and industry-specific awards. The university’s Financial Aid Office provides resources and counseling to help students identify suitable financial assistance and navigate the application processes.

Part-time work opportunities on and around campus are available to students, enabling them to supplement their income while studying. UBC’s Work-Study program offers positions tailored for students, including roles related to marketing and business administration, facilitating practical experience and financial support.

Moreover, UBC’s Co-op Education Program allows students to gain professional work experience in marketing and related fields, often with stipends or salaries that help offset educational expenses. This program not only enhances employability after graduation but also provides a pathway to financial sustainability during studies.

Students are also advised to explore student savings, family support, and potential sponsorships from organizations and industry partners involved in marketing and business development. The university remains committed to helping students access the necessary funds to complete their education successfully through its broad spectrum of financial support options, flexible work opportunities, and guidance services.

The University of British Columbia offers comprehensive programs in Marketing through its Sauder School of Business. The Bachelor of Commerce (BCom) with a specialization in Marketing provides students with a robust understanding of consumer behavior, marketing research, digital marketing, branding, and strategic marketing management. The curriculum is designed to blend theoretical insights with practical applications, ensuring graduates are well-equipped to contribute effectively in various marketing roles within diverse industries.

Students have access to state-of-the-art facilities and are encouraged to participate in internships, co-op placements, and real-world projects. The program emphasizes the development of critical thinking, analytical skills, and creativity, which are essential for crafting effective marketing strategies. Courses often cover topics such as marketing analytics, social media marketing, international marketing, and ethical issues in marketing, preparing students for the dynamic and rapidly changing landscape of global commerce.

The university fosters close relationships with industry partners, offering networking opportunities, guest lectures from industry leaders, and participation in marketing competitions. The program also encourages interdisciplinary learning, allowing students to gain insights from related fields such as economics, psychology, and communication studies. Graduates of the program typically find employment in a wide range of roles including marketing analyst, brand manager, digital marketing specialist, market researcher, and sales manager.

UBC's marketing program is renowned for its research-led teaching, focus on sustainability and ethical marketing practices, and its commitment to producing graduates capable of leading innovative marketing initiatives. The campus facilities, vibrant student community, and a location in Vancouver—one of Canada's most diverse and economically active cities—further enhance the learning experience. Overall, UBC’s Marketing program aims to prepare students not only for current industry demands but also for future challenges in the global marketplace.