Marketing

The Bachelor of Business Administration with a concentration in Marketing at the University of Regina provides students with a comprehensive education in the principles and practices of marketing within the broader context of business management. This program is designed to equip students with the fundamental skills needed to analyze markets, develop strategic marketing plans, and effectively promote products and services in diverse industries. Through a combination of theoretical coursework and practical applications, students gain expertise in areas such as consumer behavior, digital marketing, advertising, market research, sales management, and brand development. The curriculum emphasizes critical thinking, communication skills, and ethical considerations in marketing decision-making, preparing graduates to succeed in dynamic and competitive business environments. Students have opportunities to engage in real-world projects, internships, and case studies, fostering hands-on experience that enhances employability upon graduation. Additionally, the program encourages the development of leadership qualities and teamwork skills essential for managerial roles in marketing departments. With a focus on innovative marketing strategies and the evolving digital landscape, graduates are well-positioned to pursue careers in marketing management, advertising agencies, market research firms, or start their own ventures. The University of Regina’s supportive academic environment, experienced faculty, and strong industry connections ensure that students receive a high-quality education that aligns with current industry standards and trends. Graduates of this program are equipped not only with theoretical knowledge but also with practical skills to analyze market opportunities, develop compelling marketing campaigns, and adapt to the rapidly changing business environment. This program ultimately aims to cultivate future marketing professionals who are creative, strategic, ethical, and ready to make meaningful contributions to the business community.

The Bachelor of Business Administration with a specialization in Marketing at the University of Regina offers students a comprehensive education designed to prepare them for dynamic careers in the field of marketing. The program emphasizes the development of fundamental business knowledge combined with specialized marketing skills, enabling graduates to understand and meet the diverse needs of organizations in a competitive global marketplace. Students are introduced to core topics such as consumer behavior, marketing research, digital marketing, advertising strategies, sales management, and strategic marketing planning. The curriculum is structured to provide a solid foundation in business principles, including accounting, finance, management, and economics, while also focusing intensively on the unique aspects of marketing practice.

Throughout the program, students engage in practical learning experiences that involve case studies, team projects, and internships designed to develop real-world skills. They learn how to analyze market trends, understand consumer needs, and craft compelling marketing messages across various platforms. The coursework covers recent developments in digital marketing, social media strategies, data analysis, and brand management, ensuring students are well-versed in current industry standards and emerging trends. The program also emphasizes ethical considerations and corporate social responsibility in marketing practices.

In addition to classroom instruction, students have opportunities to participate in co-op programs, allowing for valuable work placements that enhance experiential learning and professional networking. Faculty members are experienced professionals and researchers dedicated to mentoring students and fostering a collaborative learning environment. The University of Regina’s strong connections with local, national, and international companies provide students with access to networking events, guest lectures, and employment opportunities.

Graduates of the Marketing program are equipped with the analytical, creative, and strategic skills necessary for a variety of careers such as marketing specialist, brand manager, market research analyst, advertising coordinator, sales manager, and digital marketing strategist. They are prepared to succeed in diverse sectors including retail, technology, healthcare, finance, and nonprofit organizations. With an emphasis on innovation and ethical marketing practices, the program aims to develop responsible professionals capable of making significant contributions to their organizations and communities.

The Bachelor of Business Administration with a major in Marketing at the University of Regina requires students to complete a comprehensive curriculum designed to develop foundational and advanced skills in marketing principles, strategic planning, market research, consumer behavior, and digital marketing. Students must fulfill a total of 120 credit hours to graduate, which includes general education courses, core business courses, and specialized marketing electives. The program begins with introductory courses such as Introduction to Business, Principles of Marketing, and Business Communications, which establish essential knowledge and skills. As students progress, they undertake more specialized courses such as Marketing Analytics, Consumer Behavior, Product and Brand Management, Advertising and Promotion, and Digital Marketing Strategies, enabling them to acquire expertise in contemporary marketing practices. Additionally, the program emphasizes experiential learning through practical projects, case studies, and internships, providing students with real-world marketing experience. To ensure well-rounded development, students are encouraged to participate in seminars, workshops, and industry events organized by the university and external partners. The program also includes a capstone course where students develop comprehensive marketing plans for real or simulated organizations, integrating their knowledge and skills accumulated throughout their studies. In order to meet graduation requirements, students must achieve a minimum GPA of 2.0 in their major courses, complete all required electives, and fulfill any university-wide graduation policies. The program aims to prepare graduates for successful careers in marketing, advertising, brand management, digital media, and related fields by equipping them not only with theoretical understanding but also practical, hands-on experience and strategic thinking capabilities.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The University of Regina offers a comprehensive approach to financing studies for students enrolled in its Marketing degree program. Funding options include a variety of scholarships, bursaries, and awards designed to support students financially throughout their academic journey. Scholarships are typically based on academic achievement, leadership qualities, and community involvement, with many available specifically for students pursuing business and marketing-related degrees. Bursaries are often awarded based on financial need, ensuring that students from diverse economic backgrounds have access to education. Additionally, the university partners with external organizations and companies to provide sponsorship opportunities, internships with stipends, and work-integrated learning programs that can help offset tuition costs and provide practical experience. The university’s financial services department offers guidance and resources to assist students in exploring government student aid programs, including the Canada Student Loans Program and provincial grants, which can significantly reduce the financial burden of higher education. Students are encouraged to complete the Free Application for Federal Student Aid (FAFSA) and provincial aid applications early to maximize their eligibility for funding. Payment plans may be available to spread out tuition payments over the academic year, making it easier for students to manage their expenses. Furthermore, some students may qualify for part-time work opportunities within the university, such as assistantships, that provide both income and relevant professional experience. The university also provides financial literacy workshops to help students develop budgeting skills, understand student loan obligations, and plan for their financial futures post-graduation. Overall, University of Regina is committed to making education accessible and affordable through a combination of institutional aid, external funding, and support services tailored to meet the needs of marketing students.

The Bachelor of Arts in Marketing at the University of Regina offers students a comprehensive understanding of the principles and practices involved in the marketing field. This program prepares students to develop effective marketing strategies, understand consumer behavior, and utilize contemporary digital marketing tools. The curriculum encompasses core business courses, marketing-specific courses, and electives that allow students to tailor their studies to their interests and career goals. Key areas of study include market research, advertising, sales management, brand management, and international marketing. The program emphasizes experiential learning through case studies, group projects, and internship opportunities, enabling students to apply theoretical knowledge in real-world contexts. Faculty members are experts in their fields, providing mentorship and guidance to help students succeed academically and professionally. The program aims to develop critical thinking, communication skills, and ethical decision-making, which are essential for successful careers in marketing. Graduates of the program are well-prepared to pursue careers in various sectors such as consumer goods, retail, technology, non-profit organizations, and advertising agencies. The University of Regina also offers support services, including career counseling and networking events, to connect students with industry professionals. Overall, the Bachelor of Arts in Marketing at the University of Regina offers a balanced combination of academic rigor and practical application, equipping students with the knowledge and skills necessary to excel in a competitive marketing environment.