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Social media has changed the paradigm from which we interpret reality and this is being recognised by companies in the world, who are constantly increasing the amount that they invest in their online advertising. The global connectivity is getting bigger through the expansion of mobile devices. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation.
The Master in Marketing, Communication and New Media offers tools to address all activities related to market research and business communication. Graduates of this master's program find jobs in the communication and marketing departments of service and manufacturing enterprises, public administration companies and consulting firms, with specific focus on digital communication, web marketing and advertising.
The Master in Marketing, Communication and New media is a 12-month full-time (total length: 1500 working hours).
You will cover 1000 hours of study (400 hours of classroom activities and 600 hours of individual/group work) and an internship or project work (500 hours).
* First term: December 2014 - April 2015
* Second term: April 2015 - July 2015
* Internship: August 2015 - December 2015
In the first term students will cover 5 fundamental courses: Accounting, Corporate Communication, Information Systems and Databases, Business & Trade Marketing and Marketing Research. Those students interested can also choose to take an extra curricular course in Italian language.
The second term involves 6 focused courses: Digital Interactive Marketing, Integrated Communication Planning, Industry Structure of Digital Communication, Strategic Positioning & Online/Offline Reputation, Search Marketing & Web Analytics for Businesses and Web Technologies.
Bologna Business School is pleased to offer 10 partial scholarships to the most meriting students: 6 scholarships of 6,000 euros each and 4 scholarships of 4,000 euros each. All applicants will be considered for a scholarship no specific application is required.
Thanks to an agreement between Bologna Business School and UniCredit, participants are also eligible to apply for a long-term, low-interest and no collateral required honor loan to cover the tuition fees. In addition, all students can benefit from an extra 2,000 euro loan, designed to help them cover their living expenses in Bologna during the academic year.
Thanks to the contribution of INPS (Istituto Nazionale della Previdenza Sociale), 17 new scholarships of 10.000 euros will available to INPS employees or retired members, to their children or orphans.
Bologna Business School is member of EFMD, ASFOR and is ranked as a Top Business School Internationally Strong by Eduniversal.