Marketing Communications

The expansion of new media technologies combined with the relationship between customers and organisations provides unique areas of study within marketing communications. This course has been developed with professionals from the marketing industry to provide you with the knowledge, skills and capabilities you need to pursue a career within the highly competitive marketing communications environment.

The course will be of interest if you are attracted to careers in the communications side of the marketing industry, whether with marketing service agencies (such as advertising), in public relations, brand management, direct and interactive marketing, or in client-side marketing communications departments.

Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice. We are aiming to provide relevant exemptions from professional bodies, including the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).

The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing communications.

In addition to subject knowledge you will develop good transferable skills, learn how to work effectively in teams, solve problems, develop critical thinking and present your ideas persuasively.

Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work) designed to engage your interest.

Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams. 

Subjects of study

The following subjects are indicative of what you will study on this course. For more details on course structure and modules, and how you will be taught and assessed, see the full course document.

Year 1 (Credit Level 4)

Subjects of study include:

• Business Practice for Marketing
• Buyer Behaviour
• Global Business Environment
• Marketing Principles

Year 2 (Credit Level 5)

Subjects of study include:

• Advertising
• Business Practice for Marketing
• Marketing Metrics
• Marketing Research
• Sales Promotion and Public Relations

Professional experience or Study Abroad year

Between Year 2 and Year 3 you can undertake a one-year business placement. Past students have completed placements in a variety of SMEs and prestigious organisations including British Airways, Disney UK and Heinz. Alternatively you can study abroad at one of our partner institutions.

Year 3 (Credit Level 6)

Subjects of study include:

• Destination, Cultural and Heritage Marketing
• Direct and Digital
• Dissertation
• Global Marketing Management
• Global Strategic Management
• Integrated Marketing Communication
• New Product Development
• Managing Brands
• Personal Selling and Sales Management

Normal entry requirements for Year 1 are expected to be: • 280 UCAS points (equivalent to BBC at A2); or • Edexcel BTEC Level 3 Extended Diploma – DMM; or • International Baccalaureate 28 points; or • Access course: pass with 45 credits at Level 3 with a minimum of 33 Level 3 credits at Merit or Distinction. • GCSE Minimum grade C in Mathematics and grade C in English (or equivalent). 

The deadline for applications for international (non-EU) students is 30 June in the year of entry, but we do recommend applying by January as the popular programmes fill up quickly and we cannot guarantee your application will be considered later. After the UCAS deadline, it may be possible to get a place on some courses through the UCAS clearing system.

Please make sure you include scanned copies of all the following documents:

• education history
• a copy of your English language qualification
• employment history
• a personal statement (statement of purpose/study plan)
• reference

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

We have several awards to assist international undergraduate students with their studies at the University of Westminster. Please note you must be offered a place on a course from the Admissions office before you can apply for one of our scholarships. Please read the criteria and eligibility requirements for each scholarship carefully and pay close attention to the application deadlines.

All scholarship applications for international undergraduates must be submitted via post.

Westminster electives

As part of your course you can take elective modules. Electives are an exciting opportunity to widen your experience at university and to gain skills and knowledge that will help make you more employable.