Marketing Innovation and Technology

The MSc in Marketing Innovation and Technology at Dublin City University is a cutting-edge postgraduate program designed to equip students with the skills and knowledge required to excel in the rapidly evolving digital marketing landscape. This innovative program combines core principles of marketing with emerging technological trends, fostering a deep understanding of how digital tools and data-driven strategies can be utilized to create compelling marketing campaigns and drive business growth. Throughout the course, students will explore topics such as digital marketing analytics, social media strategies, artificial intelligence applications, customer engagement, and innovative communication channels. The curriculum emphasizes practical application, encouraging students to develop real-world marketing solutions through hands-on projects, case studies, and collaboration with industry partners.

With a strong focus on technological integration, the program prepares graduates to meet the demands of modern marketing environments where digital transformation is key. Students will gain proficiency in using advanced marketing software, data analysis tools, and digital content creation, enabling them to design targeted marketing strategies tailored to diverse audiences. The program also emphasizes critical thinking, creativity, and strategic planning, empowering students to lead marketing innovation initiatives within organizations.

The MSc in Marketing Innovation and Technology at Dublin City University is suitable for graduates from various backgrounds seeking to enhance their careers in marketing, communication, and technology sectors. The program's delivery combines academic rigor with practical insights, ensuring students are well-prepared to adapt to technological advancements and industry changes. Graduates will be equipped to pursue careers in digital marketing management, social media strategy, marketing consultancy, data analytics, and brand development. With DCU’s strong links to industry, students benefit from networking opportunities, internships, and interactions with leading marketing professionals. This program ultimately aims to develop forward-thinking marketing specialists capable of leveraging technology to innovate and succeed in a competitive global marketplace.

Programme Academic Structure

Year 1 Core Modules:

Year 2 Core Modules:

Year 3 Core Modules:

Year 4 Core Modules:

Year 4 Optional Modules:

General Entry Requirements

A minimum of six Leaving Certificate subjects at Grade 06/H7, to include the subjects English OR Irish AND the subject Mathematics. In addition, applicants must present at least two subjects at grade H5.

Leaving Certificate

In addition to the general entry requirements for admission to the university the following entry requirements apply: Minimum of O4 or H6 in Mathematics.

GCE A Level

In addition to the general entry requirements for admission to the university the following entry requirements apply: GCE A Level D or GCE AS Level C or GCSE C Mathematics.

International Applications

International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. 

Applicants presenting Non-EU School Leaving Qualification

All qualifications will be taken into consideration in assessing these applications. Candidates are expected to:

• have taken school leaving examinations of a standard equivalent to the Irish Leaving Certificate or GCE A Level; and
• satisfy the general entry requirements and programme entry requirements outlined within the programme contents
• satisfy the English language requirements

Dublin City University is proud to award merit-based scholarships to high achieving students who enter the Faculty of Engineering and Computing and the Faculty of Humanities and Social Sciences for the 2016/17 academic year. These scholarships are available to Indian applicants only and are based on academic merit to those who have a Full Offer. 

The Faculties also award scholarships of €1,000 to high achievers entering Masters and Bachelor programmes who are ranked by academic achievement. 

The MSc in Marketing Innovation and Technology at Dublin City University is a cutting-edge program designed to equip students with the contemporary skills necessary to excel in the rapidly evolving field of marketing. This program offers a comprehensive curriculum that combines theoretical foundations, practical application, and technological advancements to prepare graduates for leadership roles in marketing innovation. It emphasizes the importance of integrating digital tools, data analytics, and innovative marketing strategies to effectively engage consumers in a digital era. Students will engage with core modules such as digital marketing strategies, marketing analytics, and emerging technologies, ensuring they are well-versed in the latest industry practices. The program also includes opportunities for real-world projects, industry placements, and collaborations with leading companies, providing invaluable practical experience. Additionally, students will learn about consumer behavior analysis, social media marketing, and innovative product development processes. The MSc is suitable for those looking to advance their careers in marketing, digital communications, and technology-driven market strategies. Graduates will be equipped to pursue careers as marketing managers, digital strategists, innovation specialists, or entrepreneurs involved in digital transformation initiatives. The program is delivered through a combination of lectures, workshops, case studies, and group projects, fostering a dynamic learning environment. Strong links with industry partners ensure that the curriculum remains relevant and responsive to current market trends. Overall, the MSc in Marketing Innovation and Technology at Dublin City University aims to develop versatile marketing professionals capable of leading innovative initiatives within organizations and driving digital transformation across various sectors.