Marketing, International Tourism and Hospitality Management

The Bachelor of Business in Marketing, International Tourism and Hospitality Management at Griffith University is an innovative program designed to equip students with the comprehensive knowledge and practical skills necessary to succeed in the dynamic global travel, tourism, hospitality, and marketing industries. This multidisciplinary degree combines core business principles with specialized training in marketing strategies, tourism operations, and hospitality management, preparing graduates to address the diverse challenges of these competitive sectors. Throughout the program, students will explore topics such as consumer behavior, digital marketing, sustainable tourism development, event management, hotel operations, and international business practices. The curriculum emphasizes real-world applications, with opportunities for industry placements, internships, and experiential learning to foster practical expertise. Students will develop critical thinking, communication, and leadership skills essential for managing complex projects and leading innovation in their respective fields. The program also offers pathways into postgraduate study, enabling graduates to further specialize or research emerging trends in tourism, hospitality, or marketing. With a focus on global viewpoints and intercultural understanding, this degree prepares students for careers in international organizations, hotel chains, travel agencies, marketing agencies, and governmental tourism bodies. Graduates of this program are well-positioned to pursue roles such as marketing manager, tourism development officer, event coordinator, hotel manager, or brand strategist. Upon completing their studies, students will possess a robust foundation in business principles coupled with sector-specific expertise, making them competitive candidates in a rapidly evolving global marketplace. This program benefits from Griffith University’s strong industry links, dedicated faculty, and state-of-the-art facilities, enabling students to gain a blend of theoretical knowledge and practical experience essential for a successful career in marketing, tourism, and hospitality management.

Griffith University grants credit and recognition of prior learning that might relate with prior formal learning or earlier casual and non-formal learning. To learn more, please see the following internet site:https://www.griffith.edu.au/apply/credit-transfer Charge transferGriffith's advanced Credit Precedent Database allows you to find out which credit conclusions are made before. These precedents will give you a sense of what it is possible to expect.https://app.griffith.edu.au/credit-precedent/credit_result.php? Ngpc=5716&SortField=Connected%20Institution%20Name&noresultserror=error.html&search View credit precedents with this particular app

Program requirements for the Bachelor of International Tourism and Hospitality Management at Griffith University include completing a total of 144 credit points over the duration of the course. Core courses typically cover foundational knowledge in tourism, hospitality operations, management principles, marketing, and sustainability practices within the industry. Students are also required to undertake electives that may include areas such as event management, digital marketing, and cross-cultural communication to tailor their learning experience.

Admission prerequisites generally include successful completion of secondary school qualifications equivalent to Australian Year 12, with required grades or prerequisites specified by the university. International students may also need to demonstrate English language proficiency through tests such as IELTS or TOEFL, with minimum scores set by the university. Additionally, applicants are assessed on their application form, academic record, and potential interview outcomes.

Throughout the program, students are expected to engage in practical learning experiences, including industry placements or internships represented within the curriculum to develop professional skills. These placements are designed to provide real-world exposure, facilitate networking with industry professionals, and enhance employability upon graduation. The program also emphasizes research projects, group work, and presentations to develop teamwork, communication, and analytical skills essential for tourism and hospitality management roles.

Students must also meet specific GPA requirements at certain points of the course to progress, and may need to complete language and communication modules if deficiencies are identified. The program encourages participation in tourism industry events, international study tours, and conference attendance as part of co-curricular activities. To graduate, students must fulfill all academic obligations, including capstone projects or comprehensive examinations, and comply with the university's academic integrity policies. Overall, the program aims to equip graduates with a comprehensive understanding of the global tourism and hospitality sectors, entrepreneurial skills, and ethical practices aligned with industry standards.

The Financing studies for the Bachelor of Business in Marketing, International Tourism and Hospitality Management at Griffith University are designed to provide students with comprehensive knowledge of financial principles and practices essential for success in the dynamic fields of marketing, tourism, and hospitality. Students gain an understanding of financial management, budgeting, investment analysis, and financial reporting, which are critical skills for developing strategic plans and making informed business decisions. The program emphasizes the importance of fiscal responsibility and introduces students to contemporary financial tools and technology used in the industry. Courses include financial accounting, management accounting, and corporate finance, equipping students with the ability to interpret financial data, assess financial performance, and contribute to financial planning within organizations. Additionally, students explore topics such as pricing strategies, revenue management, and financial risk assessment tailored to service sectors like tourism and hospitality. The program may also incorporate practical case studies and simulations to develop real-world financial problem-solving skills. Funding options for students include federal and state government loans, scholarships specific to international tourism and hospitality management students, and financial aid opportunities offered by Griffith University. The university provides guidance on scholarships for high-achieving students and various external bursaries. The duration of the program typically spans three years of full-time study, with larger financial commitments during each semester aligned with standard academic calendars. Students are encouraged to access the Griffith University website for detailed information on tuition fees, payment plans, and potential financial support. Overall, the program prepares graduates to manage and analyze financial aspects effectively in their future careers within the marketing, tourism, and hospitality industries, fostering financial literacy and strategic financial decision-making skills necessary for contemporary business environments.

The Bachelor of Marketing at Griffith University is designed to provide students with a comprehensive understanding of marketing principles, strategic thinking, and practical skills necessary for a successful career in the dynamic field of marketing. This program covers a broad range of topics including consumer behavior, digital marketing, market research, branding, advertising, and sales management. Students are encouraged to develop critical thinking and analytical skills to understand and respond to the rapidly changing market environment. The curriculum integrates theoretical knowledge with practical applications, offering opportunities for internships, industry projects, and case studies that simulate real-world marketing challenges. Griffith University emphasizes experiential learning, ensuring graduates are well-prepared to enter diverse roles such as marketing coordinator, brand manager, digital marketing specialist, or market researcher. The program is typically delivered over three years of full-time study, but part-time options may also be available for flexibility. Students have access to excellent facilities, including modern classrooms, marketing labs, and a dedicated business school. Griffith's strong links with industry partners provide students with networking opportunities, guest lectures from industry leaders, and career development support. The university also offers resources such as the Griffith Business Support Hub, career counseling, and workshops to help students build professional skills and secure employment upon graduation. International Tourism and Hospitality Management at Griffith University is structured to prepare students for careers in the global tourism and hospitality sectors. The program delivers a combination of academic knowledge and practical industry experience, focusing on areas such as tourism management, event planning, hotel operations, sustainable tourism, and customer service excellence. Students learn about the economic, environmental, and cultural impacts of tourism and explore innovative solutions to industry challenges. The curriculum emphasizes leadership, intercultural communication, and business strategies tailored for hospitality and tourism enterprises. Students are often encouraged to undertake internships or industry placements, enabling them to gain firsthand experience and establish professional networks. Griffith University provides specialized facilities, including tourism labs, simulation environments, and access to industry-standard software. The program benefits from the university's extensive industry partnerships, allowing students to participate in real-world projects and attend industry events. Graduates of these programs are equipped to pursue careers in hotel management, tourism planning, event management, travel consultancy, and related roles worldwide. Overall, Griffith University aims to produce globally competitive graduates with the skills, knowledge, and industry connections necessary for successful careers in marketing, tourism, and hospitality sectors.