Mass Communication Management

The MA in Mass Communication Management at Northumbria University is an innovative program designed to equip students with the essential skills and knowledge required to excel in the rapidly evolving media and communication industries. This course offers a comprehensive overview of the fundamental theories and practical skills needed to manage and lead communication organizations effectively. Throughout the program, students will explore a wide range of topics, including media management, digital communication strategies, broadcast and print media, advertising, public relations, and content creation. Emphasizing both theoretical understanding and practical application, the course prepares graduates to navigate the complex landscape of contemporary mass communication. Students will have opportunities to engage in real-world projects, internships, and collaborations with industry partners, fostering valuable professional networks and hands-on experience. The curriculum also covers emerging trends such as social media management, data analytics, audience engagement, and ethical considerations in media practice. With a strong emphasis on leadership, strategic thinking, and innovation, the program aims to develop graduates who can manage media projects, lead creative teams, and implement effective communication campaigns across various platforms. The course is suitable for aspiring media professionals, journalists, public relations specialists, and communication managers seeking to advance their careers. Delivered by experienced academics and industry practitioners, the MA in Mass Communication Management at Northumbria University combines academic rigor with practical insights, ensuring students are well-prepared to meet the demands of today’s dynamic media environment. Upon completion, graduates will have the skills to operate effectively in a variety of media settings, contribute to strategic decision-making, and innovate within the field of mass communication. This program is a stepping stone towards leadership roles in media organizations, advertising agencies, corporate communications, and beyond, empowering students to influence and shape public discourse in a digital age.

• E.S.A.P. in FADSS Level 7
• Advertising and Promotional Cultures
• Working in Mass Communication Industries
• Media Dissertation
• Research Methods
• Cultural Management, Enterprise & Leadership

Requirements

• Applicants should have an honours degree or equivalent
• Overseas applicants should have an IELTS score of 6.5. International students without the required level of English may be asked to undertake additional English language training.
• Fully completed application form
• Personal Email address must be included on application form
• Transcripts and/or certificates (including a certified translation if not in English)
• Passport - copy of personal details page
• Proof of financial sponsorship if applicable
• Reference
• Confirmation of immigration history including copies previous and current visas if applicable

Scholarships

• International Academic Scholarships
• Early Payment Discount
• Chevening Scholarships

Mass Communication Management at Northumbria University is a comprehensive program designed to equip students with a thorough understanding of the strategic, managerial, and operational aspects of the media and communication industries. The course aims to develop students’ skills in analyzing media content, managing media projects, and understanding the impact of digital technologies on communication practices. The curriculum covers core areas such as media theories, digital media production, media management, marketing, public relations, and journalistic ethics, ensuring graduates are well-prepared for dynamic roles within the multimedia landscape. The program emphasizes practical experience, offering students opportunities to engage in real-world projects, internships, and collaborations with industry partners. This approach allows students to gain valuable insights into the challenges and opportunities of modern media organizations and to develop professional networks that can enhance their employability. The course also explores emerging topics such as social media strategy, data analytics, cross-platform content creation, and audience engagement, preparing students to adapt to rapid technological advances and changing consumer behaviors. Teaching methods include lectures, seminars, case studies, group projects, and individual assignments, fostering both collaborative and independent learning skills. Students are supported by experienced faculty members with backgrounds in media management, journalism, public relations, and digital media production. The program's flexible structure allows students to tailor their learning according to their interests and career aspirations, with options for electives and specialization areas. Graduates of the program can pursue careers in media organizations, public relations firms, marketing agencies, digital content creation, broadcasting, and media consultancy. The university’s strong connections with industry stakeholders facilitate placements and networking opportunities, enhancing graduates’ job prospects. Overall, the Mass Communication Management program at Northumbria University aims to produce versatile media professionals capable of leading and innovating in a rapidly evolving digital media environment.