Master in Art Direction and Advertising Production

In the advertising market, it is imperative that the art director can get a broad view of the means at his/her disposal to implement creative ideas. Proposals for papers and visual communication requires a deep knowledge of media and channels needed to develop complex projects without losing sight of the proposal. Thus, this program will develop campaigns in different advertising media through all project phases involving graphic communications with a high level of complexity.

• Itakes: February and October
• Duration: 1 year
• Modality: Campus attendance
• Place: Barcelona
• Language: Español
• Price: 3.100 €
• Schedule Thursday 19h to 22h

Objectives

• Analyze the role of the Art Director in the creative process.
• Know and apply different formats to Creativity Art Direction as applied to advertising: spot, radio, magazines, newspapers, outdoor graphic and “below the line”.
• Train professionals to plan the development of different creative pieces.

Recipients

• Graduates and professionals in the field of Advertising and Graphic Design who wish to expand their skills.
• Experienced professionals who want to upgrade.
• Companies seeking staff expertise.
• Graduates in Vocational Intermediate or Higher Grade in the area of ??Advertising and Design seeking practical preparation to enter the workforce.

Professional outings

• Art Director
• Graphic Designer
• Graphic Producer

INSA offers the possibility of internships in companies during the period of delivery of the Master’s

Evaluation and Accrediation

The program evaluation system is based on continuous assessment of each of the blocks through class attendance and / or examination, so that the student must have passed each subject independently.

After successful testing and evaluation of the program, as long as there is the minimum attendance required, students obtain the title of Master in Art Direction and Advertising Production of INSA Business, Marketing & Communication School.

Modules

The program of the course consists of the following blocks

• Art Direction
• The creative process
• The graphical representation
• Fundamentals of Graphic Design
• Art Direction
• Fundamentals of Photography
• Advertising Spot
• Advertising Communication
• Strategic Communications Planning
• Creative Strategy
• Top Graphic Design Software Tools
• Graphic and Audiovisual Production
• Web Page Design
• Copywriting
• Creativity Applied to the different techniques Business Communication & Media Advertising
• Campaign Analysis
• Final Project