Master in Digital Marketing with paid internships

On Campus version
This 1 academic year intensive professional training program is designed to produce professionals in the field of Digital Marketing. This program is  likely to be a particular benefit to students studying courses in hospitality, tourism, advertising, business, mass-media, marketing, communication, public relations and related subjects where an appreciation of e-commerce, e-marketing, e-advertising, social media is required. Digital marketing is a professional field of practice that requires strong verbal and written communication skills, accuracy and attention to detail, excellent team work skills and at the same time ability to work independently, capacity to carry multiple projects simultaneously, creative skills to provide innovative ideas, ability to work under pressure and respect deadlines, good knowledge of networking and analytical skills.

The main course teaching language is English. The study plan includes an intensive foreign language study module to choose from Spanish for foreigners, French or Russian. After the theoretic modules are completed or simultaneously with it, all students have the option to complete an internship period in local or or located abroad companies.
This training has been specially devised to teach you all the information and skills you need to become a successful digital marketing manager. Instruction is in the form of lectures, learning objectives, case studies and questions of consideration, key ideas, activities and individual assignments. Examination is in the form of written exams and individual and group assignments and workshop exercises. Discussed at classroom case studies cover different professional areas, from Tourism Industry to Retail sector, this will help to chose the specialization sphere to work in.

All foreign students have to do a Spanish language preparation module to take one of the official state exams of Spanish for Foreigners, DELE or SIELE Global, of the correspondent level A1, A2, B1, B2 or C1. HTL International School is an accredited SIELE examination center of the Instituto Cervantes.

Master in DIGITAL MARKETING STUDY PLAN: 72 ECTS

Module I: Introduction to Digital Marketing

• Understanding the Internet
• Situating digital in marketing

Module II. Developing strategic marketing plans

• Digital Marketing Strategy
• Market Research
• Content Marketing Strategy

Module III. Understanding opportunities and challenges of the web

• User Experience Design
• Web Development and Design
• Writing for Digital

Module IV. Driving traffic and building relationships

• Customer Relationship Management
• Search Engine Optimisation (SEO)
• Search Advertising
• Online Advertising
• Affiliate Marketing
• Video Marketing
• Social Media Channels
• Social Media Strategy
• Email Marketing
• Mobile Marketing

Module V. Using data to optimize

• Data Analytics
• Conversion Optimisation

Module VI. Foreign Language Intensive Course I (Spanish , French or Russian)

• Official DELE exam of Spanish for Foreigners preparation module
• General French or Russian Language test according the initial entrance level

Module VII. Spanish/French/Russian Language for the Tourism Sector Module

Module VIII. Final Project
·         Project design
·         Research tools
·         Personal reflection
·         Appropriate questionnaire designs
·         Conducting academic research, literature search and review
·         Developing a research question, hypothesis and methodology
·         Managing a research projectIV: Production and Operation Management

Module IX: Internship

Exams
Interdisciplinary Exam
Official Exam of Spanish Language for Foreigners DELE or SIELE
French/Russian language exam

To enrol in the Master Degree, it is necessary:
1. to fill the online application form below
2. submit the requested documents:
– passport copy
– last studies transcript
– CV
– English level certificate, if any. If  you don’t have any proof of your English level, you have to fill the online placement test to be completed online before the online application is done. The direct link is on Admissions page.

Fees

Enrolment fee: 200 euros
Tuition fee: 4.000 euros
or 2 installment payments of
2.250 euros (only for non-visa students)

After the theoretical part of the courses is finished, all students are invited to do an internship. We recommend to join our internship for a minimum of 3 months. HTL International School has signed a huge variety of educational agreements with different hotel chains, companies and travel operators nationally, mainland and islands.  According to Spanish law, it is possible to do a part time (20 h/week) or full time (40 h/week) internship during the study period or after the theoretical part is finished. Normally, the companies provide some grant, its quantity depends on the company policy regarding the interns.  Some of the internship positions are published directly on our Internships&Jobs Portal. In case you have a company interested in you as an intern in Spain or abroad, please contact us to sign the internship agreement with your company.