Master in E-Toursim and Revenue Management

The Master in E-Tourism and Revenue Management at INSA Business School is a cutting-edge graduate program designed to equip students with the essential skills and knowledge necessary to excel in the dynamic and rapidly evolving tourism industry. This program integrates theoretical frameworks with practical applications, focusing on digital transformation, e-commerce strategies, and revenue optimization techniques tailored specifically for the hospitality and tourism sectors. Students will explore key topics such as online distribution channels, digital marketing, data analytics, customer relationship management, and pricing strategies. Moreover, the curriculum emphasizes the importance of technological innovation, user experience, and innovative business models to stay ahead in a competitive landscape. Throughout the program, learners will engage in case studies, simulation exercises, and real-world projects that offer hands-on experience in managing digital platforms, analyzing tourism market trends, and implementing revenue management systems. The program also encourages development of soft skills including leadership, strategic thinking, and communication, essential for managing teams and driving organizational growth. Graduates will be prepared to assume roles such as digital marketing managers, revenue managers, e-tourism consultants, and business development specialists within global tourism organizations, hotels, travel agencies, or start-ups. With a faculty comprising industry experts and academic scholars, students benefit from an educational environment that fosters innovation, critical thinking, and entrepreneurial spirit. The international focus of the program allows students to understand diverse markets and cultural contexts, enhancing their adaptability and global outlook. Whether students aim to advance their careers or launch new ventures in the digital tourism space, this program offers the comprehensive knowledge, technical competencies, and strategic insights required to succeed in today's highly digitalized tourism industry.

1. E-TOURISM MARKETING

Reinventing Traditional Tourism Marketing
Positioning and Digital Brands
Digital capture and segmentation strategies
The importance of planning communication: Net Strategy
The Digital Web
Digital Tools and Social Networks
Relationship Marketing, Direct and Customer Loyalty in digital environments
Web Analytics : Measurement and Quantification in e-Tourism

2. REVENUE MANAGEMENT

Policies and Objectives ” Revenue Management”
Establishing the basis for a program of ” Revenue Management”
Space Management
Optimal Rate Policies and Calculations
Rate Control, Availability and “overbooking ”
The Management Group
Technology Topics
Time Management
Analysis and implementation
Final project

Program Requirements: Applicants must hold a recognized Bachelor’s degree or equivalent in fields related to Tourism, Hospitality, Business Administration, or Management. A minimum GPA or equivalent academic achievement may be required, typically around 2.5 to 3.0 on a 4.0 scale, though specific thresholds can vary. Prospective students must submit official transcripts, a completed application form, and a CV highlighting relevant experience. A motivation letter explaining their interest in e-tourism and revenue management, as well as career goals, is generally expected. Proficiency in English must be demonstrated through standardized tests such as TOEFL or IELTS, with minimum scores commonly set at 80 TOEFL IBT or 6.0 IELTS, unless the applicant’s previous education was conducted in English. Prior work experience in tourism, revenue management, IT, or related fields can be advantageous but is not always mandatory. Some programs may require reference letters from previous instructors or employers to evaluate the applicant’s suitability for graduate studies. Additionally, applicants might need to participate in an interview, either in person or remotely, to assess motivation and communication skills. Submission deadlines typically fall several months before the start of the academic year, often around March or April for programs commencing in September or October. International applicants should prepare supplementary documentation such as passport copies, certified translations of documents, and proof of financial means to cover tuition and living expenses. The admissions committee evaluates applicants holistically, considering academic performance, professional experience, motivation, and language proficiency. Meeting the minimum requirements does not guarantee admission, as space is limited; therefore, strong academic records and compelling motivation are highly valued.

The financing studies for the Master in E-Tourism and Revenue Management program at INSA Business School are designed to provide students with comprehensive options to support their education financially. Students can explore various sources of funding including government grants, scholarships, student loans, and employer sponsorships. INSA Business School offers a range of scholarships based on academic excellence, merit, and need, which are highly competitive and require an application process completed prior to admission. Additionally, students are encouraged to seek external scholarships and financial aid programs available from governmental and private organizations in their home countries or international bodies supporting higher education.

Many students opt for student loans, which can be obtained through banks or specialized educational loan programs, often with favorable interest rates and repayment terms tailored for postgraduate studies. INSA Business School also provides guidance on the application procedures for these loans and sometimes offers partnerships with financial institutions to facilitate access. The cost of the program includes tuition fees, living expenses, insurance, and other personal costs, for which students are advised to plan meticulously. Financial planning workshops and counseling services are available at the university to assist students in budgeting and managing their finances throughout the duration of the program.

Some students may also benefit from part-time work arrangements or internships that offer stipends, which are integrated into the study framework to allow students to gain practical experience while supporting their finances. In terms of specific tuition fees, as of the latest academic year, the program fee was approximately €12,000, but this may vary and students should consult the official website for the most up-to-date information. Overall, the university emphasizes that securing funding is a critical part of the preparation for prospective students, and it encourages early application and exploration of all available financial avenues to ensure that financial constraints do not impede access to high-quality education in E-Tourism and Revenue Management.

The Master in E-Tourism and Revenue Management at INSA Business School is an innovative postgraduate program designed to equip students with the essential skills and knowledge needed to excel in the rapidly evolving tourism industry. This program focuses on digital transformation, strategic revenue management, and the utilization of data analytics to optimize business performance within the tourism sector. Students will explore a comprehensive curriculum that covers areas such as online marketing, e-commerce strategies, pricing techniques, customer relationship management, and the application of digital tools specific to tourism services. The program is tailored for aspiring professionals aiming to develop a holistic understanding of how digital trends influence consumer behavior and business outcomes in tourism.

Throughout the course, students will engage in practical projects, case studies, and simulations that mirror real-world challenges faced by tourism businesses. They will learn to analyze market trends, implement revenue maximization strategies, and leverage digital platforms to increase competitiveness. The program also emphasizes soft skills such as leadership, negotiation, and communication, essential for managing teams and projects effectively in international environments. INSA Business School's strong industry partnerships provide students with opportunities for internships and networking with key players in the tourism and hospitality fields.

The program duration typically spans 1 year for full-time students, with options for part-time study depending on institutional offerings. Classes are delivered through a mix of lectures, workshops, and e-learning modules, ensuring flexibility and accessibility for a diverse student body. Graduates of this program are prepared for roles such as revenue managers, digital marketing managers, tour operators, hotel managers, and tourism consultants. The program’s international perspective, combined with practical experience and specialized training, makes graduates highly competitive in the global tourism market. Upon completion, students receive a Master’s degree recognized for its focus on current digital practices, strategic management, and revenue optimization methodologies tailored specifically to the tourism industry.