Master in Professional Tour Guiding with paid internships

The Master in Professional Tour Guiding with Paid Internships at HTL International School of Hospitality, Tourism and Languages offers a comprehensive and immersive educational experience designed to prepare students for a successful career in the dynamic field of tourism. This innovative program combines rigorous academic coursework with practical, hands-on training through paid internships, enabling students to apply their theoretical knowledge in real-world settings and develop essential industry skills. The curriculum covers a wide range of topics including tourism management, cultural heritage interpretation, customer service excellence, language proficiency, and sustainable tourism practices. Students will have the opportunity to learn from experienced professionals and industry leaders, gaining insights into current trends and challenges within the tourism sector. The program emphasizes experiential learning, enabling students to organize and lead guided tours, handle diverse visitor inquiries, and craft compelling narratives about cultural sites and attractions. Through the paid internships component, participants will gain valuable work experience, build professional networks, and improve their employability upon graduation. The program is designed for individuals passionate about sharing their knowledge of culture, history, and destinations with travelers from around the world, and who aspire to become top-tier professional tour guides. Graduates of this program will be well-equipped to pursue careers in tourism companies, cultural institutions, travel agencies, or to establish their own guiding services. HTL International School is committed to developing highly skilled, knowledgeable, and confident tour guides who can deliver memorable experiences and promote responsible tourism practices. With its international focus, multilingual instruction, and thorough practical training, this master program stands out as an excellent pathway for aspiring tour guiding professionals dedicated to excellence in hospitality and tourism.

Master in TOUR GUIDING, STUDY PLAN: 72 ECTS

Module I: Tour Guiding

• The Tourism Industry,
• Components of tourism,
• Tourism impacts
• The tourism system worldwide,
• Travel geography and markets,
• Tour guide role, the present and the future
• Effective communication skills for Tour Guiding,
• Type of communication
• Communication strategy
• Handling enquiries and complaints
• Customer Service,
• Code of Ethics
• External & internal customers
• Communication methods
• Internal policies and procedures
• Customer service planning
• Customer need and expectations
• Customer satisfaction
• Tour guiding, types and kinds
• Presentation skills
• Walking tours, bus tours, logistics, group entertainment
• Safety and security protocols
• Legal and ethical issues in tour guiding

Module II. Touristic itineraries in Spain
Madrid and Castilla: Madrid, Comunidad de Madrid, Castilla la Marcha y Castilla y Leon

• Royal Palace
• Escorial
• Plaza Mayor
• Museum Prado: Velzaquez, retratos de los Habsburgo. Goya.
• Aranjuez. Ávila. Valladolid.
• Toledo: arab and jewish.
• Leon
• Salamanca
• Burgos
• Brothers Pizarro. Conquer of Peru.
• Extremadura. Virgen de Guadalupe. Cortés y conquer of Mexico.

Andalucia:

• Granada
• Cordoba
• Sevilla
• Corrida
• Costa del Sol: Málaga, Mijas, Marbella, Puerto Banús
• Costa de la Luz: Cádiz, Tarifa, Huelva, Puerto de Santa María, Jerez de la Frontera

Catalunya and Northern Spain: Barcelona, Catalunya, País Vasco, Galicia

• Barcelona
• Costa Brava: Girona, Dalí, Montserrat, Rupit, Pubol
• Costa Dorada: Tarragona, Port Aventura, Sitges, wineries
• Basque country
• Galicia

Module III. Market research

• Introduction to Market research
• Writing for Marketing
• Customer relationship Management
• Affiliate Marketing
• Video Marketing
• Social Media Channels
• Social Media Strategy
• Email Marketing
• Mobile Marketing
• Data analysis and Conversion optimisation

Module IV. Foreign Language Intensive Course (Spanish, French or Russian)
– Official DELE exam of Spanish for Foreigners preparation module
– General French or Russian Language test according the initial entrance level

Module V. Spanish/French/Russian Language for the Tourism Sector Module

Module VI. Final Project
·         Project design
·         Research tools
·         Personal reflection
·         Appropriate questionnaire designs
·         Conducting academic research, literature search and review
·         Developing a research question, hypothesis and methodology
·         Managing a research projectIV: Production and Operation Management

Module VII: Internship

Exams
Interdisciplinary Exam
Official Exam of Spanish Language for Foreigners DELE or SIELE
French/Russian language exam

To enrol in the Master Degree, it is necessary:
1. to fill the online application form below
2. submit the requested documents:
– passport copy
– last studies transcript
– CV
– English level certificate, if any. If  you don’t have any proof of your English level, you have to fill the online placement test to be completed online before the online application is done. The direct link is on Admissions page.

Fees

Enrolment fee: 200 euros
Tuition fee: 4.000 euros
or 2 installment payments of
2.250 euros (only for non-visa students or online)

After the theoretical part of the courses is finished, all students are invited to do an internship. We recommend to join our internship for a minimum of 3 months. HTL International School has signed a huge variety of educational agreements with different hotel chains, companies and travel operators nationally, mainland and islands.  According to Spanish law, it is possible to do a part time (20 h/week) or full time (40 h/week) internship during the study period or after the theoretical part is finished. Normally, the companies provide some grant, its quantity depends on the company policy regarding the interns.  Some of the internship positions are published directly on our Internships&Jobs Portal. In case you have a company interested in you as an intern in Spain or abroad, please contact us to sign the internship agreement with your company.