Media and Communication

The Bachelor of Media and Communication at Edith Cowan University offers students a comprehensive and dynamic education in the diverse fields of media, journalism, public relations, advertising, and digital communication. Designed to prepare graduates for a rapidly evolving media landscape, the program equips students with the theoretical knowledge and practical skills necessary to excel in various media industries. Throughout the course, students engage with contemporary issues in media ethics, media law, and the impact of digital technologies on communication practices. The curriculum emphasizes hands-on learning through industry placements, real-world projects, and opportunities to develop a portfolio of work that showcases their talents. Students gain expertise in media production, storytelling, content creation, and strategic communication, enabling them to adapt to the changing demands of the media environment. The program fosters critical thinking, creativity, and intercultural understanding, ensuring graduates are well-prepared to contribute effectively in local, national, and international contexts. With access to state-of-the-art facilities and industry-standard software, students practice their skills in a supportive learning environment that encourages innovation and experimentation. Graduates of the Bachelor of Media and Communication are prepared for careers in journalism, media production, advertising agencies, public relations firms, corporate communication departments, and digital media platforms. The program also provides a solid foundation for postgraduate study and research in media and communication fields. Whether aspiring to become content creators, media analysts, or communication strategists, students will develop the competencies needed to succeed in a competitive and ever-changing industry. ECU's strong industry connections and focus on employability ensure that students graduate with not only academic qualifications but also valuable professional networks and experience. Enroll in the Bachelor of Media and Communication at Edith Cowan University and embark on a career that engages, informs, and influences audiences across multiple media channels worldwide.

The Bachelor of Media and Communication at Edith Cowan University is designed to equip students with comprehensive knowledge and practical skills in the dynamic fields of media, journalism, public relations, advertising, and digital communication. This program offers a balanced curriculum that integrates theoretical frameworks with real-world applications, preparing graduates to excel in the fast-paced media industry. Students will engage with core concepts such as media studies, communication theories, and media production, gaining an understanding of how media influences society and the role of communication in shaping public perception. The program emphasizes the development of critical thinking, analytical skills, and ethical practices necessary to navigate complex media landscapes. Throughout the course, students will have opportunities to undertake hands-on projects, collaborate with industry professionals, and utilize state-of-the-art multimedia technology to produce compelling content. Topics covered include media law and ethics, digital storytelling, social media strategies, journalism, visual communication, and marketing communication. The program also prepares students for various career pathways, including media production, broadcast journalism, corporate communication, public relations, content creation, and digital media management. With access to modern facilities and industry connections, students will gain practical experience through internships and industry placements, enhancing their employability upon graduation. The curriculum is continually updated to reflect current trends and technological advancements, ensuring graduates are well-equipped to meet the demands of the evolving media landscape. Graduates of the Bachelor of Media and Communication will emerge as skilled, ethical, and innovative communicators ready to make meaningful contributions in media industries locally and globally.

University admission requirements apply. More than one of the majors in this course contains further entrance requirements. Consult with the major for more information.

The Bachelor of Media and Communication at Edith Cowan University offers a range of financing options to support students throughout their studies. Domestic students may be eligible for government funding programs such as HECS-HELP, which allows them to defer tuition fees until they are earning a taxable income above the compulsory repayment threshold. Additionally, there are various scholarships available for both domestic and international students, including academic merit scholarships, equity scholarships, and industry-specific awards, which can significantly offset the cost of tuition and related expenses. International students are required to pay tuition fees upfront or seek financial arrangements through private means, as government assistance typically does not apply. The university also provides information about external scholarships and financial aid services to help students find suitable funding sources.

Students are encouraged to budget for additional costs such as textbooks, stationery, software, and possibly accommodation or living expenses if they are relocating. Part-time employment opportunities are available on and around campus, allowing students to earn income to support their studies. The university's financial support office offers guidance on managing study-related expenses, applying for government loans, and accessing financial hardship support if needed. Furthermore, the program's flexible study options, including potential online or blended learning, may help students balance work and study commitments, making financing more manageable. Overall, Edith Cowan University strives to provide comprehensive financial support and guidance to ensure students can focus on their academic success in Media and Communication studies.

The Bachelor of Arts in Media and Communication at Edith Cowan University is designed to equip students with comprehensive knowledge and practical skills in the dynamic fields of media, journalism, advertising, public relations, and digital communication. The program aims to develop critical thinking, creative problem-solving abilities, and technical competencies essential for success in the rapidly evolving media landscape. Throughout the course, students gain a solid understanding of media theories, communication processes, and the societal impacts of various media platforms. The curriculum emphasizes both theoretical frameworks and practical applications, ensuring graduates are well-prepared for careers across multiple sectors including broadcasting, media production, digital content creation, and strategic communication.

Students have the opportunity to engage with a diverse range of subjects such as media studies, journalism practices, media law and ethics, digital media production, and communication research methods. The program encourages active participation in hands-on projects, internships, and industry placements, offering real-world experience and fostering industry connections. ECU's strong links with media organizations and communication agencies facilitate practical learning opportunities that enhance employability upon graduation.

The Bachelor of Arts in Media and Communication also emphasizes the development of critical literacy and ethical awareness in media consumption and production. Graduates are equipped to understand and analyze the role of media in shaping societal narratives, influencing public opinion, and impacting cultural identities. The program supports innovation in storytelling and digital engagement, preparing students for the technological advancements and challenges faced by contemporary media professionals. With a focus on contemporary issues such as social media influence, digital privacy, and media regulation, the course remains relevant and responsive to current trends. Upon completing the program, graduates are prepared to pursue careers in journalism, media production, corporate communication, campaigning, and digital media industries or to undertake postgraduate studies in related fields.