Media and Communication

The Bachelor of Media and Communication at Edith Cowan University offers students a comprehensive and versatile education in the dynamic fields of media, journalism, public relations, advertising, and digital communication. This program is designed to equip students with the essential skills, theoretical knowledge, and practical experience necessary to succeed in the rapidly evolving media industry. Throughout the course, students will explore a wide range of topics, including media production, communication theories, media ethics, digital storytelling, and content creation across various platforms. The curriculum emphasizes critical thinking, creativity, and effective communication strategies, preparing graduates to adapt to technological advancements and industry trends.

Students will have opportunities to engage in hands-on learning via industry placements, projects, and collaborations with media organizations, allowing them to build a professional portfolio and develop practical skills that are highly valued by employers. The program also encourages the development of research, writing, and analytical skills, enabling students to critically evaluate media content and its impact on society. With access to state-of-the-art media laboratories and editing suites, students can hone their technical skills in video production, graphic design, and digital media tools.

Graduates of the Bachelor of Media and Communication are prepared for diverse career paths, including journalism, public relations, corporate communications, advertising, media planning, content development, and digital media entrepreneurship. The program fosters innovative thinking, ethical awareness, and a global perspective, ensuring that students are well-positioned to contribute effectively to the media landscape both locally and internationally. By completing this degree, students will gain not only academic credentials but also practical skills and industry connections that are essential for a successful career in the media and communication sectors.

The Bachelor of Media and Communication at Edith Cowan University offers students a comprehensive education in the dynamic fields of media, journalism, public relations, advertising, and digital communication. This program is designed to equip students with the theoretical knowledge and practical skills necessary to succeed in the rapidly evolving media landscape. Students will explore the fundamental principles of communication, media's societal impact, media ethics, and the role of new technologies in shaping contemporary society. Through a combination of lectures, workshops, and hands-on projects, students gain experience in media production, content creation, and strategic communication planning.

The curriculum covers core areas such as media studies, journalism practices, digital media techniques, branding, advertising strategies, and public relations management. Students are encouraged to develop critical thinking and analytical skills to evaluate media content and its influence on public opinion and cultural trends. Emphasis is placed on ethical considerations and responsible communication in a media environment where information dissemination can have significant social consequences. The program also includes opportunities for practical experience through internships, industry placements, and collaborative projects with media organizations.

Graduates of the Bachelor of Media and Communication will be prepared for careers in various sectors, including journalism, digital content creation, media production, advertising, public relations, event management, and corporate communication. They will possess a versatile skill set that combines creativity with strategic thinking, enabling them to adapt to changes in media technologies and industry demands. The program aims to foster innovative thinking, effective communication skills, and a deep understanding of media’s role in society, empowering students to make meaningful contributions to the media industry or pursue further postgraduate studies in related fields.

University entry requirements apply. More than one of the majors in this class contains further admission requirements. Refer to the major to learn more.

The Bachelor of Media and Communication at Edith Cowan University offers a range of flexible financing options for domestic and international students. Domestic students are eligible for government-supported financial assistance schemes, including HECS-HELP, which allows students to defer their tuition fees until they are employed and earning above a certain income threshold. This scheme significantly alleviates the immediate financial burden associated with higher education. International students, on the other hand, are required to pay tuition fees upfront or choose from available payment plans offered by the university or third-party providers. ECU provides various payment options, including en-suite payment, upfront payment, and installment plans, enabling students to manage their finances effectively throughout their studies.

In addition to tuition fee arrangements, students can access scholarships based on academic merit, equity, or specific faculties. These scholarships can significantly reduce the overall cost of the program and provide financial support during the course duration. ECU also offers pathways for students to work part-time during their studies, with opportunities to gain relevant industry experience, which can help offset living expenses. Students are encouraged to explore external funding sources, such as government grants, sponsorships, and private loans, to further support their education investment.

For international students, the university provides guidance on currency exchange and international payment options to facilitate fee payments from overseas. ECU's commitment to accessible education includes financial counseling services to assist students in planning their financial future and understanding the full scope of costs associated with the Media and Communication program. Overall, ECU aims to make higher education attainable through comprehensive financing options, scholarships, and support services, ensuring students can focus on their academic success without undue financial stress.

The Bachelor of Media and Communication at Edith Cowan University is designed to equip students with a comprehensive understanding of the fundamental principles and practices within the media and communication industries. This program offers a diverse curriculum that encompasses areas such as journalism, public relations, advertising, media production, digital media, and communication theory. Students gain essential skills in media analysis, content creation, and strategic communication, preparing them for dynamic careers in a rapidly evolving media landscape. The program emphasizes practical experience through industry projects, internships, and hands-on training with modern media technologies. Students also develop critical thinking and research skills necessary to analyze media trends and understand the ethical and social implications of media practices. The course aims to foster innovative and ethical media professionals capable of adapting to new communication platforms and technologies. The program's flexible structure allows students to tailor their studies to specific interests within the media and communication field, combining core subjects with electives. Graduates of the Bachelor of Media and Communication are well-positioned for careers in journalism, public relations, media production, digital content creation, and communication consultancy. The university's strong industry connections and emphasis on real-world applications provide students with valuable networking opportunities and practical insights into media careers. Overall, ECU’s Media and Communication program combines theoretical foundations with practical skills, preparing students for successful careers in a variety of media sectors.